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All Journal Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra WAHANA LITERASI: Journal of Language, Literature, and Linguistics Ininnawa: Jurnal Pengabdian Masyarakat JESI : Journal of Engineering Service and Innovation
Sahban Nur
Politeknik Nusantara Makassar
Humanities Education Energy Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Penggunaan Bahasa Persuasif dalam Poster Iklan Scarlett Whitening untuk Menarik Minat Konsumen Ade Yustina; Sahban Nur; Karina Karina; Made Puspitawati
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i2.1518

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan bahasa persuasif dalam iklan Scarlett Whitening sebagai alat komunikasi pemasaran yang efektif dalam memengaruhi minat beli konsumen. Melalui pendekatan deskriptif kualitatif, data dikumpulkan dari berbagai konten iklan digital Scarlett di media sosial seperti Instagram, Pinterest, dan Google. Data dikumpulkan menggunakan metode dokumentasi dengan menelusuri, mengidentifikasi, serta menganalisis poster iklan yang mengandung unsur bahasa persuasif. Setiap teks dalam iklan dianalisis berdasarkan strategi persuasif yang digunakan, seperti pemilihan diksi, gaya bahasa, serta ajakan yang menonjolkan manfaat produk. Hasil penelitian menunjukkan bahwa penggunaan bahasa persuasif, ajakan, dan frasa yang menonjolkan manfaat produk secara langsung mampu membentuk persepsi positif dan membangkitkan dorongan emosional konsumen. Selain itu, dukungan visual turut memperkuat efek persuasi dalam iklan. Penggunaan bahasa persuasif ini terbukti efektif dalam meningkatkan daya tarik iklan, menciptakan hubungan emosional dengan konsumen, serta mendorong keputusan pembelian
Ekofeminisme Sebagai Etika Perilaku Tokoh Dalam Novel Sepasang Yang Melawan 1 Karya Jazuli Imam Nur Hasbi; Sahban Nur
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i2.1646

Abstract

Ekofeminisme sebagai pendekatan sastra ekologis memandang bahwa perempuan dan alam memiliki hubungan esensial yang khas. Penelitian ini merupakan penelitian kualitatif deskriptif dengan pendekatan kajian sastra ekokritik berbasis ekofeminisme. Metode ini digunakan untuk mendeskripsikan dan menganalisis representasi nilai-nilai ekofeminisme yang terwujud dalam etika perilaku tokoh-tokoh dalam novel Sepasang yang Melawan 1 karya Jazuli Imam. Sumber data pada penelitian ini, yaitu novel yang berjudul Sepasang yang Melawan 1 karya Jazuli Imam. Teknik pengumpulan data dilakukan melalui studi pustaka/library research, Analisis data dilakukan secara interpretatif dan induktif. Keabsahan data dijaga dengan teknik triangulasi teori dan sumber. Hasil penelitian ini menunjukkan bahwa tokoh perempuan dalam novel, khususnya Sekar, merepresentasikan prinsip-prinsip ekofeminisme melalui tindakan perawatan terhadap lingkungan, penolakan terhadap eksploitasi lingkungan, serta resistensi tanpa kekerasan terhadap sistem sosial yang menindas. Etika kepedulian, kesadaran ekologis, dan solidaritas perempuan menjadi kunci dalam membentuk narasi perjuangan kolektif yang ditawarkan novel ini. Penelitian ini menegaskan bahwa Sepasang yang Melawan 1 bukan hanya sekadar narasi fiksi, melainkan juga bentuk kritik sosial dan ekologi yang relevan dalam konteks krisis lingkungan dan ketimpangan gender di Indonesia. Dengan demikian, sastra terbukti mampu menjadi ruang reflektif dan transformatif dalam menyuarakan nilai-nilai keberlanjutan dan keadilan ekologis melalui perspektif ekofeminisme. Kata Kunci: ekofeminisme, etika perilaku, tokoh perempuan, sastra ekologis
POLA BAHASA DALAM DOANGANG: PELESTARIAN PUISI MAKASSAR MELALUI KAJIAN MEMORI SASTRA Nur Hasbi; Asis Nojeng; Sahban Nur
Wahana Literasi: Journal of Language, Literature, and Linguistics Vol 5, No 2 (2025)
Publisher : Fakultas Teknik Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/wl.v5i2.84888

Abstract

This study aims to describe the language patterns in doangang that reflect the literary memory of the Makassar people. The method used is a qualitative method with a literary memory approach. The research data source is the doangang text Aklampa Akboya Dallek which is analyzed using data collection techniques through documentation studies and reading and note-taking techniques. Data analysis is carried out using interactive methods that include data reduction, data presentation, and drawing conclusions. The findings of this study indicate that the language patterns in doangang are formed due to three main elements, namely fixed formulas, relational metaphors, and language refinements. Fixed formulas act as mnemonic devices that maintain the continuity of texts in oral literature. Relational metaphors describe the symbolic relationship between humans, God, the Prophet, and the cosmological direction when seeking sustenance. Language refinements function as a way to aestheticize literary memory through religious and polite expressions. This study emphasizes that doangang is not merely oral poetry, but also functions as a means to store and pass on the cultural memory of the Makassar people.
PEMANFAATAN AI GENERATIF DALAM PEMBELAJARAN SASTRA MAKASSAR: INTEGRASI LITERASI LINGUISTIK DAN LITERASI BUDAYA Sahban Nur; Mahrus Sabang; Puput Kusuma Dewi
Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya Vol 6, No 2 (2026): PANRITA: Jurnal Bahasa dan Sastra Daerah
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jp.v6i2.89412

Abstract

The development of Generative Artificial Intelligence (GenAI) offers new opportunities for literature learning; however, its application to local literature raises challenges related to linguistic accuracy and cultural representation. This study aims to analyze the potential and limitations of generative AI in Makassar literature learning and to formulate a conceptual framework integrating linguistic and cultural literacy. A structured literature review and conceptual synthesis were conducted using relevant publications from 2023–2026. The findings indicate that generative AI can support text exploration, paraphrasing, translation, and interpretation, but its outputs require linguistic and cultural verification. This study proposes an AI–Linguistic Literacy–Cultural Literacy framework that positions AI as both an interpretive partner and an object of critical evaluation through authentic text reading, AI interaction, verification, interpretation reconstruction, and critical reflection. The framework provides a foundation for critical, ethical, and culturally sensitive AI-assisted Makassar literature learning.
Peningkatan Literasi Keamanan Digital Bagi Pelaku UMKM Produk Hasil Perikanan Di Desa Mandalle Kecamatan Bajeng Barat Puput Kusuma Dewi; Mahrus Sabang; Sahban Nur; Abd. Rahmat Karim Haba
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/xq078575

Abstract

Digital transformation provides increasingly broad opportunities for Micro, Small, and Medium Enterprises (MSMEs), including fishery-product MSMEs, to expand their market reach, improve business efficiency, and utilize various digital transaction services. However, this development is also accompanied by growing cybersecurity risks, such as online fraud, phishing, account hacking, personal data theft, and the misuse of digital information. These challenges are particularly significant for MSME actors who still have limited digital literacy and security awareness. This community service program aimed to enhance the knowledge, skills, and readiness of fishery-product MSME actors in Mandalle Village, Bajeng Barat District, in implementing digital security practices in their business activities. The program employed a participatory and educational approach consisting of four stages: needs identification and an initial survey accompanied by a pre-test, delivery of materials on digital security and the use of Artificial Intelligence, hands-on training, and mentoring and evaluation through a post-test. The initial observation indicated that approximately 85% of participants did not understand the basic concepts of secure digital transactions and had a relatively low level of awareness of various cyber threats. Following the educational and training activities, a comparison of the pre-test and post-test results across 10 indicators showed an improvement in participants’ understanding, particularly in recognizing cybercrime schemes, identifying suspicious messages and links, and understanding appropriate measures to mitigate digital risks. During the practical session, participants were able to implement several security measures, including creating stronger and unique passwords, enabling two-factor authentication on social media accounts and WhatsApp Business, and using GetContact to help identify suspicious phone numbers. The program also increased participants’ confidence in using social media and online transactions to support business development. Overall, the participatory and hands-on training approach was effective in improving the digital security literacy and practical skills of fishery-product MSME actors in Mandalle Village. Continued mentoring and periodic evaluation are still required to ensure that digital security practices are implemented consistently in their daily business activities.
PEMBERDAYAAN PEKERJA MIGRAN INDONESIA MELALUI AGRIBISNIS PERIKANAN BERBASIS KEAMANAN SISTEM DIGITAL DAN MANAJEMEN LOGISTIK Rahmat Karim; Sahban Nur; Mahrus Sabang; Puput Kusuma Dewi; Nur Aidilah Ma’rufi Amiruddin
Journal of Engineering Service and Innovation Volume 1, Issue 2 (Februari) 2026
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian Migrant Workers (PMI) in Kuala Lumpur face various challenges in improving their economic well-being, entrepreneurial skills, and ability to safely utilize digital technology to support business activities. These conditions necessitate an empowerment program that focuses not only on enhancing production skills but also on strengthening digital system security and logistics management—factors crucial for business sustainability. This community service initiative aims to enhance the knowledge and skills of PMI in developing fishery agribusinesses through the implementation of effective digital system security and logistics management practices. The program employed the Participatory Action Learning (PAL) method, comprising material delivery, interactive discussions, simulations, hands-on practice, and mentoring. Program evaluation involved pre-tests and post-tests administered to 30 participants to measure improvements in understanding fishery agribusiness, digital system security, and logistics management. The results indicate an increase in participant knowledge across all measured indicators. Program effectiveness was demonstrated by a rise in the average participant score from 56.40 in the pre-test to 89.50 in the post-test—an increase of 33.10 points. Furthermore, participants demonstrated improved capabilities in identifying digital security threats, protecting personal data, leveraging digital technology for business support, and understanding efficient strategies for managing and distributing fishery products. The program positively impacted the capacity, self-reliance, and competitiveness of the PMI. Consequently, integrating fishery agribusiness, digital system security, and logistics management offers an effective and sustainable empowerment model for PMI to strengthen their economic resilience in the era of digital transformation.
Co-Authors Abd. Rahmat Karim Haba Ade Yustina Asis Nojeng Hasbi, Nur Karina Karina Made Puspitawati Mahrus Sabang Nur Aidilah Ma’rufi Amiruddin Puput Kusuma Dewi Rahmat Karim