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All Journal Bantenese Jurnal Pengabdian Masyarakat Journal of Business, Social and Technology Jurnal Pengabdian Masyarakat Manage IJCOSIN : Indonesian Journal of Community Service and Innovation
Maliana Puspa Arum
Universitas Telkom
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Implementasi Smart Tourism dengan Teknologi Digital untuk Meningkatkan Daya Tarik dan Keberlanjutan Ekowisata pada Desa Kemutug Lor Baturaden Maliana Puspa Arum; Paradise Paradise; Adnan Setyoko
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v7i2.11497

Abstract

This election school activity originated from concerns about the impact of the 2020 Regional Head Elections This Community Service activity was carried out with the aim of supporting the development of ecotourism potential in Kemutug Lor Village, Baturaden District, through the implementation of a smart tourism concept based on digital technology. Partners in this activity are the administrators of the Kemutug Lor Tourism Village who have a crucial role in the management and development of nature- and culture-based tourism potential. Kemutug Lor Village has interesting natural and cultural potential, but still faces challenges in the aspects of promotion, tourism information management, and the sustainability of tourism activities. Through this program, the implementing team carried out several stages of activities, namely identifying tourism potential, socializing the concept of smart tourism, developing a digital system in the form of a smart website management, digital marketing training for tourism managers and the community, and mentoring the implementation of technology in a sustainable manner. The results of the activity showed an increase in the capacity of the tourism village administrators in utilizing technology for tourism promotion and management, as well as the formation of an integrated digital tourism information system. Thus, the implementation of smart tourism in Kemutug Lor Village was able to increase the attractiveness of the destination, expand the reach of promotions, and support the sustainability of community-based ecotourism.
Penerapan Teknologi Digital sebagai Upaya Penguatan Sinergi Pelaku Usaha dalam Mewujudkan Ekonomi Sirkular pada Desa Wisata Kemutug Lor Baturaden Chusnul Hidayat; Paradise; Maliana Puspa Arum
Indonesian Journal of Community Service and Innovation Vol. 5 No. 3 (2025): Desember 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i3.10115

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas digital para pelaku usaha di Desa Wisata Kemutug Lor Baturaden melalui penerapan teknologi digital berupa pengelolaan website dan strategi digital marketing sebagai upaya memperkuat sinergi dalam mewujudkan ekonomi sirkular. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu observasi dan identifikasi masalah, sosialisasi konsep digitalisasi desa wisata, pelatihan hospitality dan layanan wisata, pelatihan serta pendampingan pembuatan konten digital, pelatihan pengelolaan website, dan evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kemampuan mitra dalam mengelola informasi digital, memproduksi konten promosi, memperbarui website, dan menerapkan teknik pemasaran digital secara mandiri. Selain itu, sinergi antarpelaku usaha semakin kuat melalui penggunaan platform digital bersama dan sistem promosi terpadu yang mendukung alur ekonomi sirkular. Program PKM ini memberikan kontribusi nyata terhadap penguatan kompetensi digital dan pengembangan model kolaborasi berkelanjutan bagi Desa Wisata Kemutug Lor.
The Influence of Content Marketing and E-WOM on Instagram on the Decision to Purchase Florist Products in Purwokerto with Customer Trust as a Mediator Variable Ayu Putri Nidayanthi; Maliana Puspa Arum; Yosita Dwiani S
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.647

Abstract

Background: The rapid growth of Instagram has changed consumer purchasing behavior, with content marketing and electronic word of mouth (e-WOM) becoming important factors influencing purchasing decisions. In the florist industry, customer trust plays a key role in supporting online purchases. Objective: Instagram growth has reshaped consumer purchasing behavior, with content marketing, e-WOM, and customer trust influencing online purchase decisions. Methods: A quantitative research approach was employed using a survey of 100 respondents selected through purposive sampling. The respondents were active Instagram users who had purchased florist products via Instagram at least once during January–March 2026. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships among the variables. Results: The findings indicate that content marketing positively and significantly influences purchasing decisions (β = 0.182, p = 0.022), while e-WOM demonstrates a stronger positive effect (β = 0.271, p = 0.005). Customer trust significantly affects purchasing decisions (β = 0.341, p = 0.002) and serves as a significant mediator between content marketing and purchasing decisions (β = 0.125, p = 0.022), as well as between e-WOM and purchasing decisions (β = 0.148, p = 0.026). Among the predictors, e-WOM emerges as the most influential factor affecting consumer purchasing decisions. Conclusion: Content marketing and e-WOM significantly influence purchasing decisions through customer trust, with e-WOM emerging as the strongest predictor. Florist businesses should focus on content quality, customer reviews, and trust-building to increase purchase conversions.
Penguatan Literasi Keuangan dalam Mendukung Tata Kelola BUMDes yang Berkelanjutan di Desa Kemutug Lor Chusnul Maulidina Hidayat; Maliana Puspa Arum; Paradise
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 2 (2026): (On Progress)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i2.5652

Abstract

Badan Usaha Milik Desa (BUMDes) memiliki peran penting sebagai penggerak ekonomi desa melalui pengelolaan unit usaha yang mendukung peningkatan kesejahteraan masyarakat. Namun demikian, pengelolaan BUMDes masih menghadapi berbagai tantangan, khususnya terkait rendahnya tingkat literasi keuangan, keterbatasan pemahaman mengenai tata kelola keuangan, pencatatan transaksi, penyusunan laporan keuangan sederhana, serta perencanaan keuangan usaha yang sistematis. Kondisi tersebut berpotensi memengaruhi tingkat akuntabilitas, efektivitas pengelolaan usaha, dan keberlanjutan operasional BUMDes. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi keuangan dan memperkuat tata kelola pengelolaan keuangan BUMDes di Desa Kemutug Lor melalui kegiatan edukasi, pelatihan, dan pendampingan berbasis praktik. Metode pelaksanaan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan mitra, penyusunan materi pelatihan, pelaksanaan sosialisasi mengenai pentingnya literasi keuangan, pelatihan pencatatan transaksi keuangan sederhana, penyusunan anggaran, pengelolaan arus kas, serta evaluasi tingkat pemahaman peserta. Sasaran kegiatan ini adalah pengelola dan pihak yang terlibat dalam operasional BUMDes Kemutug Lor. Hasil dari kegiatan ini meliputi meningkatnya pemahaman peserta mengenai pengelolaan keuangan yang efektif, meningkatnya kemampuan dalam menyusun pencatatan keuangan yang lebih sistematis dan akuntabel, serta tumbuhnya kesadaran terhadap pentingnya tata kelola keuangan yang transparan dalam mendukung keberlanjutan usaha desa. Dengan demikian, program ini mampu memperkuat kapasitas pengelolaan BUMDes Kemutug Lor sebagai instrumen pemberdayaan ekonomi masyarakat desa.
Co-Authors Adnan Setyoko Ayu Putri Nidayanthi Chusnul Hidayat Chusnul Maulidina Hidayat Paradise Paradise Paradise Yosita Dwiani S