Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Bantenese Jurnal Pengabdian Masyarakat Eduvest - Journal of Universal Studies
Paradise Paradise
Universitas Telkom
Aerospace Engineering Humanities Computer Science & IT Health Professions Neuroscience Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Smart Tourism dengan Teknologi Digital untuk Meningkatkan Daya Tarik dan Keberlanjutan Ekowisata pada Desa Kemutug Lor Baturaden Maliana Puspa Arum; Paradise Paradise; Adnan Setyoko
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v7i2.11497

Abstract

This election school activity originated from concerns about the impact of the 2020 Regional Head Elections This Community Service activity was carried out with the aim of supporting the development of ecotourism potential in Kemutug Lor Village, Baturaden District, through the implementation of a smart tourism concept based on digital technology. Partners in this activity are the administrators of the Kemutug Lor Tourism Village who have a crucial role in the management and development of nature- and culture-based tourism potential. Kemutug Lor Village has interesting natural and cultural potential, but still faces challenges in the aspects of promotion, tourism information management, and the sustainability of tourism activities. Through this program, the implementing team carried out several stages of activities, namely identifying tourism potential, socializing the concept of smart tourism, developing a digital system in the form of a smart website management, digital marketing training for tourism managers and the community, and mentoring the implementation of technology in a sustainable manner. The results of the activity showed an increase in the capacity of the tourism village administrators in utilizing technology for tourism promotion and management, as well as the formation of an integrated digital tourism information system. Thus, the implementation of smart tourism in Kemutug Lor Village was able to increase the attractiveness of the destination, expand the reach of promotions, and support the sustainability of community-based ecotourism.
Analysis of the Effectiveness of Loyalty Membership Programs in Increasing Customer Retention Using Net Promoter Score (NPS) with Information System Support Virdies Nur C Cahya; Refius Setyanto; Paradise Paradise
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52060

Abstract

This study analyzes the effectiveness of membership loyalty programs in increasing customer retention using Net Promoter Score (NPS) with the support of information systems. Loyalty programs are one of the effective strategies in maintaining long-term relationships with customers. However, its success relies heavily on the right measurement of customer satisfaction, one of which is through NPS. NPS provides clear insights into customer loyalty levels by distinguishing between "promoters" and "detractors". Information systems play an important role in supporting the collection and analysis of customer data in real-time, enabling companies to create more personalized and relevant offers. Through the Systematic Literature Review (SLR) approach, this study reviewed various literature related to the implementation of loyalty programs, NPS measurement, and the role of information systems in improving customer retention. The results show that a combination of relevant loyalty programs, effective NPS measurement, and supportive information systems can create a better customer experience, increase satisfaction, and strengthen customer loyalty. This research also provides recommendations for companies in optimizing the use of information technology and periodic evaluation of loyalty programs to achieve maximum results in customer retention.
Co-Authors Adnan Setyoko Maliana Puspa Arum Refius Setyanto Virdies Nur C Cahya