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All Journal Journal of Information Systems and Management Indonesian Journal of Management and Economic Research JISMAB
Nelson Silitonga
Universitas Insan Pembangunan Indonesia, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Marketing Mix Strategies for Private Schools: Impact on Parental Decision-Making Bonar Bangun Jeppri Napitupulu; Nelson Silitonga; Rachma Nadhila Sudiyono; Dewiana Novitasari; Sukriyah; Tias Pramono; Jainuri; Masduki Asbari; Multi Nadeak
International Journal of Management and Economic Research (IJOMER) Vol 1 No 01 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/jf44nm47

Abstract

The purpose of this study is to examine and analyze the effect of marketing mix elements which include product, price, place, promotion, people, process, and physical evidence on parents' decisions in choosing a school for their children. This study uses primary data through a survey of 175 parents of active students who live in Tangerang. The collected data were processed and analyzed using SmartPLS software. The results of this study indicate that the six factors of the marketing mix have a positive and significant effect on the decision of parents to choose a school for their children, except for process factors that do not influence parents' decisions in choosing a school for their children An in-depth analysis of the managerial implications for school management and the social implications for society of the results of this study are discussed further in the discussion of this article.
Higher Education Leadership and Policy Implementation: A Qualitative Exploration of Strategic Decision-Making Dewiana Novitasari; Didi Sutardi; Firdaus Putra; Masduki Asbari; Nelson Silitonga
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/5ndrqs04

Abstract

This qualitative study explores the strategic decision-making practices of higher education leaders in Indonesia during the implementation of national policy directives. Drawing on in-depth, semi-structured interviews and document analysis, the research employs a thematic analysis approach to investigate how rectors, deans, and senior academic administrators interpret, negotiate, and enact educational reforms. The findings reveal three interrelated leadership dynamics: strategic mediation, symbolic and practical alignment, and distributed decision spaces. Through a dialectical engagement with strategic leadership and institutional theory, the study develops an integrative conceptual model that reconceptualizes policy implementation as an iterative and context-sensitive process. This model contributes theoretical novelty by synthesizing competing paradigms and offers practical insights for advancing reflexive, policy-literate leadership in complex governance environments.
Digital Transformation in MSME Financial Management: Qualitative Evidence from Banten, Indonesia Sukriyah Sukriyah; Bambang Suhartono; Firdaus Putra; Nelson Silitonga; Gusli Chidir
Journal of Information Systems and Management (JISMA) Vol. 5 No. 1 (2026): February 2026
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v5i1.1238

Abstract

Digital transformation has become a critical pathway for strengthening financial management practices among micro, small, and medium enterprises (MSMEs), particularly in developing economies. Despite increasing access to digital financial technologies, empirical evidence indicates that many MSMEs adopt these tools in a fragmented and non-strategic manner. This study aims to explore how MSME actors experience digital transformation in financial management, identify the practical changes arising from the use of digital financial tools, and examine the barriers and enabling factors shaping this transformation. Employing a qualitative research design, this study draws on in-depth interviews, non-participant observations, and document analysis involving 24 MSME owners and managers across micro, small, and medium enterprises in Banten Province, Indonesia. Thematic analysis reveals that digital transformation among MSMEs unfolds incrementally, beginning with basic tools such as digital payments and mobile banking, largely driven by customer demand rather than strategic intent. While digital tools improve transaction recording accuracy, financial transparency, and operational efficiency, their utilization remains predominantly operational, with limited progression toward analytical or strategic financial management. Key challenges include inadequate digital and financial literacy, trust concerns related to data security, cost constraints, infrastructural limitations, and entrenched traditional practices. The findings underscore that digital transformation in MSME financial management is a socio-technical process shaped by interactions between technology, managerial capabilities, and institutional context. This study contributes to the literature by providing rich qualitative insights from an underexplored regional context and offers practical and policy-relevant implications for fostering inclusive, context-sensitive digital transformation among MSMEs.
The Effect of Job Satisfaction and Organizational Commitment on Employee Performance: A Narrative Literature Review Indah Anggraeni Purnama Sari; Masduki Asbari; Nelson Silitonga; Yunianto Agung Nugroho; Jaka Suwita; Muhammad Johan; Akhmad Farhan
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 3 No 1 (2026): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/6n5xeg47

Abstract

This research aims to analyze the influence of job satisfaction and organizational commitment on employee performance through observation of narrative literature. The method used is a literature study of three relevant national journal articles sourced from Google Scholar. The research results show that job satisfaction and organizational commitment have a positive and significant effect on employee performance, both partially and simultaneously. Employees who feel satisfied and have high commitment to the organization tend to show more optimal performance. These findings emphasize the importance of job satisfaction and organizational commitment in improving employee performance in various organizational sectors.     Keywords: Job Satisfaction; Organizational Commitment; Employee Performance; Literature Review
Co-Authors Akhmad Farhan Bambang Suhartono Bonar Bangun Jeppri Napitupulu Dewiana Novitasari Dewiana Novitasari Didi Sutardi Firdaus Putra Gusli Chidir Indah Anggraeni Purnama Sari Jainuri Jaka Suwita Masduki Asbari Muhammad Johan Multi Nadeak Rachma Nadhila Sudiyono Sukriyah Sukriyah Sukriyah Tias Pramono Yunianto Agung Nugroho