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p-Index From 2021 - 2026
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All Journal Indonesian Journal of Management and Economic Research
Nelson Silitonga
Universitas Insan Pembangunan Indonesia, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Mix Strategies for Private Schools: Impact on Parental Decision-Making Bonar Bangun Jeppri Napitupulu; Nelson Silitonga; Rachma Nadhila Sudiyono; Dewiana Novitasari; Sukriyah; Tias Pramono; Jainuri; Masduki Asbari; Multi Nadeak
International Journal of Management and Economic Research (IJOMER) Vol 1 No 01 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/jf44nm47

Abstract

The purpose of this study is to examine and analyze the effect of marketing mix elements which include product, price, place, promotion, people, process, and physical evidence on parents' decisions in choosing a school for their children. This study uses primary data through a survey of 175 parents of active students who live in Tangerang. The collected data were processed and analyzed using SmartPLS software. The results of this study indicate that the six factors of the marketing mix have a positive and significant effect on the decision of parents to choose a school for their children, except for process factors that do not influence parents' decisions in choosing a school for their children An in-depth analysis of the managerial implications for school management and the social implications for society of the results of this study are discussed further in the discussion of this article.
Higher Education Leadership and Policy Implementation: A Qualitative Exploration of Strategic Decision-Making Dewiana Novitasari; Didi Sutardi; Firdaus Putra; Masduki Asbari; Nelson Silitonga
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/5ndrqs04

Abstract

This qualitative study explores the strategic decision-making practices of higher education leaders in Indonesia during the implementation of national policy directives. Drawing on in-depth, semi-structured interviews and document analysis, the research employs a thematic analysis approach to investigate how rectors, deans, and senior academic administrators interpret, negotiate, and enact educational reforms. The findings reveal three interrelated leadership dynamics: strategic mediation, symbolic and practical alignment, and distributed decision spaces. Through a dialectical engagement with strategic leadership and institutional theory, the study develops an integrative conceptual model that reconceptualizes policy implementation as an iterative and context-sensitive process. This model contributes theoretical novelty by synthesizing competing paradigms and offers practical insights for advancing reflexive, policy-literate leadership in complex governance environments.
Co-Authors Bonar Bangun Jeppri Napitupulu Dewiana Novitasari Dewiana Novitasari Didi Sutardi Firdaus Putra Jainuri Masduki Asbari Multi Nadeak Rachma Nadhila Sudiyono Sukriyah Tias Pramono