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All Journal Indonesian Journal of Management and Economic Research JISMAB
Andira Fajrin
Sekolah Tinggi Ilmu Komunikasi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Business Communication in the Digital Age: Integration of Ethical Values and Islamic Teachings Nofiyanti Nofiyanti; Andira Fajrin
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/adj30q50

Abstract

The development of digital technology has brought significant changes in business communication practices, creating new opportunities and challenges. In this context, ethics plays an important role as a moral foundation that directs business behavior to remain in accordance with human values and justice. This paper examines the urgency of applying ethics in digital business communication, especially in social media and e-commerce platforms, with an axiological approach and Islamic values. This study uses a literature-based qualitative method, examining the phenomenon of the spread of false information (hoak), manipulation of public opinion, and the challenges of maintaining corporate reputation in the digital space. The results of the discussion show that the application of communication ethics based on honesty, responsibility and integrity is the key to business success in the digital era. Islamic ethical values such as trustworthiness, justice, and transparency also have high relevance in shaping sustainable and dignified business communication. The conclusion of this paper emphasizes the importance of increasing digital literacy, strengthening regulations, and internalizing ethical values in every line of digital business communication in Indonesia.  
Kunci Sukses Kepuasan Konsumen dalam Perkembangan Bisnis Perusahaan: Systematic Literature Review Nofiyanti Nofiyanti; Masduki Asbari; Winanti Winanti; Andira Fajrin
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 1 No 2 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/ahbgvk55

Abstract

In the business world, apart from producing quality goods or services, the thing that needs to be maintained is consumer trust. Declining sales of goods or services can occur from consumer dissatisfaction with the goods or services offered by business people and this will have a big impact on the sustainability of the company's business. Apart from maintaining consumer satisfaction, it is necessary to carry out continuous innovation related to consumer satisfaction with the goods or services offered. One of the successes of a business actor or business owner is by having loyal consumers and one thing that can be used to assess consumer satisfaction is by conducting a survey containing the value of the services provided by the business actor or business owner. The impact of consumer satisfaction if the results obtained increase significantly in a positive direction, it will quickly grow in sales of goods or services being marketed. Consumer satisfaction can be obtained from several actions taken, namely by using a survey containing the factors that influence the satisfaction felt by consumers regarding service and convenience for consumers in the steps taken to use the goods or services offered by business actors. Due to the importance of the key to consumer satisfaction for business people, in this case the author conducted a literature review study using secondary data covering several types of businesses to find out what the keys to consumer satisfaction are. And the consumer satisfaction factor can influence a company's business development and is an important component in running a business.
Co-Authors Masduki Asbari Nofiyanti Nofiyanti Winanti Winanti