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All Journal Indonesian Journal of Management and Economic Research JISMAB
Nofiyanti Nofiyanti
Universitas Insan Pembangunan Indonesia, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Hidden Traps of Digital Advertising: A Case Study on Azarine and Cleora Beauty Nofiyanti Nofiyanti
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/byhe6e81

Abstract

Developments in digital technology have driven major changes in communication patterns, including in product marketing strategies that use social media. Communication that is not delivered appropriately can contain logical fallacies that mislead audiences and damage brand reputation. This study aims to identify the types of logical fallacy that appear in the promotional content of two cosmetic brands, namely Azarine and Cleora Beauty, through the Instagram and TikTok platforms. The research uses a literature study method with a descriptive qualitative approach. The results show that Azarine uses fallacies such as Hasty Generalization, Appeal to Authority, and False Dilemma in its advertisements, while Cleora Beauty shows Ad Hominem fallacy, False Consensus Effect, Confirmation Bias, Hasty Generalization, and Bandwagon Fallacy. While these strategies are effective in attracting public attention, using them without factual basis and empathy can trigger negative sentiments and create a reputation crisis. Therefore, companies need to implement ethical, empathetic, and data-driven communication to maintain integrity and public trust.  
Business Communication in the Digital Age: Integration of Ethical Values and Islamic Teachings Nofiyanti Nofiyanti; Andira Fajrin
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/adj30q50

Abstract

The development of digital technology has brought significant changes in business communication practices, creating new opportunities and challenges. In this context, ethics plays an important role as a moral foundation that directs business behavior to remain in accordance with human values and justice. This paper examines the urgency of applying ethics in digital business communication, especially in social media and e-commerce platforms, with an axiological approach and Islamic values. This study uses a literature-based qualitative method, examining the phenomenon of the spread of false information (hoak), manipulation of public opinion, and the challenges of maintaining corporate reputation in the digital space. The results of the discussion show that the application of communication ethics based on honesty, responsibility and integrity is the key to business success in the digital era. Islamic ethical values such as trustworthiness, justice, and transparency also have high relevance in shaping sustainable and dignified business communication. The conclusion of this paper emphasizes the importance of increasing digital literacy, strengthening regulations, and internalizing ethical values in every line of digital business communication in Indonesia.  
Kunci Sukses Kepuasan Konsumen dalam Perkembangan Bisnis Perusahaan: Systematic Literature Review Nofiyanti Nofiyanti; Masduki Asbari; Winanti Winanti; Andira Fajrin
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 1 No 2 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/ahbgvk55

Abstract

In the business world, apart from producing quality goods or services, the thing that needs to be maintained is consumer trust. Declining sales of goods or services can occur from consumer dissatisfaction with the goods or services offered by business people and this will have a big impact on the sustainability of the company's business. Apart from maintaining consumer satisfaction, it is necessary to carry out continuous innovation related to consumer satisfaction with the goods or services offered. One of the successes of a business actor or business owner is by having loyal consumers and one thing that can be used to assess consumer satisfaction is by conducting a survey containing the value of the services provided by the business actor or business owner. The impact of consumer satisfaction if the results obtained increase significantly in a positive direction, it will quickly grow in sales of goods or services being marketed. Consumer satisfaction can be obtained from several actions taken, namely by using a survey containing the factors that influence the satisfaction felt by consumers regarding service and convenience for consumers in the steps taken to use the goods or services offered by business actors. Due to the importance of the key to consumer satisfaction for business people, in this case the author conducted a literature review study using secondary data covering several types of businesses to find out what the keys to consumer satisfaction are. And the consumer satisfaction factor can influence a company's business development and is an important component in running a business.
Memahami Komunikasi Bisnis: Peran Konsep, Model, dan Komunikasi Verbal serta Non-Verbal dalam Meningkatkan Efektivitas Organisasi pada PT Home Center Indonesia Lorence Manalu; Masduki Asbari; Fernando Manalu; Nofiyanti Nofiyanti; Nia Mintari; Dian Ayunita; Aulia Rizka
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/a6rbnm10

Abstract

Penelitian ini mengkaji penerapan komunikasi bisnis pada PT Home Center Indonesia selama pandemi COVID-19, dengan fokus pada integrasi model komunikasi linier, interaksional, dan transaksional serta peran komunikasi verbal dan non-verbal. Penelitian ini menggunakan studi literatur dimana penelitian ini mengumpulkan data dari berbagai sumber terkait komunikasi bisnis selama krisis. Hasil penelitian ini menunjukkan bahwa komunikasi transaksional menjadi model yang dominan dalam menjaga hubungan dengan pelanggan dan karyawan, sementara komunikasi verbal lebih sering digunakan dalam bentuk email dan rapat daring. Komunikasi non-verbal meskipun terbatas dalam interaksi digital, tetapi berperan penting dalam memperkaya pesan yang disampaikan. Penelitian ini memberikan kontribusi dalam memahami pentingnya komunikasi digital yang efektif dan komunikasi non-verbal dalam konteks perusahaan ritel selama pandemi.
Co-Authors Andira Fajrin Aulia Rizka Dian Ayunita Fernando Manalu Lorence Manalu Masduki Asbari Nia Mintari Winanti Winanti