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Andira Fajrin
Sekolah Tinggi Ilmu Komunikasi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Strategi Komunikasi terhadap Kepuasan Pelanggan: Studi Literatur dalam Konteks Hubungan Bisnis Nofiyanti; Masduki Asbari; Andira Fajrin
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/4gbhrz30

Abstract

Business relationships require proper communication to understand the wishes or satisfaction of customers as business partners who will have an impact on future business development or growth. With the collaboration between business people, it will have a significant positive impact if done correctly and correctly. A big impact will be experienced if groups or business people cannot communicate well and appropriately with customers, this relates to the customer's desire to repurchase products or services that have been offered before. So the researcher in this case is very interested in knowing more clearly the right communication strategy in the business relationship environment between business people and customers because this has a significant impact on the sustainability of a company's business. The method used by researchers is a literature study of several existing journals and articles. The results show that service quality shows a significant positive direction on consumer desire to buy products or services while price and promotion do not have a significant impact on buyer desire. This shows that customer satisfaction greatly impacts the increase in sales and has an effect on increasing the revenue of a company or business entity.
Teknik Negosiasi dan Komunikasi Bisnis: Solusi Efektif Mengatasi Konflik dan Meningkatkan Kinerja Berdasarkan Study Literatur Review Nofiyanti -; Masduki Asbari; Andira Fajrin; Dian Ayunita
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/6vb9w073

Abstract

Increasingly competitive in the business world, effectiveness is required regarding key factors in building effective and sustainable cooperation, which in this case requires communication and negotiation skills. This research aims to analyze negotiation techniques and business strategies that can increase the success of a company. The author uses literature study from various relevant literature on negotiation techniques and business communication. The results showed that open communication and structured negotiations can help resolve conflicts, strengthen relationships between partners, and increase customer trust and loyalty. An effective negotiation process consists of the stages of planning, preparation, gathering information, presenting offers, and reaching a final agreement. The implementation of digital media, practical simulations, interpersonal approaches, and creativity in digital marketing are also proven to contribute to building more dynamic business communication. It can be concluded that the success of a business is greatly influenced by good communication and negotiation skills, which not only play a role in reaching mutually beneficial agreements, but also in creating productive and harmonious long-term relationships.
Co-Authors Dian Ayunita Masduki Asbari Nofiyanti Nofiyanti -