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Dian Ayunita
Universitas Insan Pembangunan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Teknik Negosiasi dan Komunikasi Bisnis: Solusi Efektif Mengatasi Konflik dan Meningkatkan Kinerja Berdasarkan Study Literatur Review Nofiyanti -; Masduki Asbari; Andira Fajrin; Dian Ayunita
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/6vb9w073

Abstract

Increasingly competitive in the business world, effectiveness is required regarding key factors in building effective and sustainable cooperation, which in this case requires communication and negotiation skills. This research aims to analyze negotiation techniques and business strategies that can increase the success of a company. The author uses literature study from various relevant literature on negotiation techniques and business communication. The results showed that open communication and structured negotiations can help resolve conflicts, strengthen relationships between partners, and increase customer trust and loyalty. An effective negotiation process consists of the stages of planning, preparation, gathering information, presenting offers, and reaching a final agreement. The implementation of digital media, practical simulations, interpersonal approaches, and creativity in digital marketing are also proven to contribute to building more dynamic business communication. It can be concluded that the success of a business is greatly influenced by good communication and negotiation skills, which not only play a role in reaching mutually beneficial agreements, but also in creating productive and harmonious long-term relationships.
Komunikasi Krisis dan Pengaruhnya Terhadap Kepercayaan Konsumen: Studi pada Krisis Produk Mie Instan Indofood (2023) Nia Mintari; Lorence Manalu; Masduki Asbari; Nofiyanti Nofiyanti; Dian Ayunita; Aulia Rizka; Taufiq Kimas
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/zprx3757

Abstract

This study aims to analyze the crisis communication strategy implemented by Indofood in dealing with the crisis involving the Indomie Special Chicken Flavor product in 2023, related to the discovery of ethylene oxide (EtO) content that exceeds the safe limit. This study evaluates the effectiveness of crisis communication, analyzes consumer responses, and the application of crisis communication theory, especially the Situational Crisis Communication Theory (SCCT). This study uses a descriptive qualitative method with secondary data collected through literature studies, press releases, social media, and official statements from Indofood and BPOM. The results of the study indicate that Indofood implemented a diminishment and rebuilding strategy to reduce the impact of the crisis in the Indonesian domestic market and improve its brand image in the international market. The use of more interactive and empathetic social media is needed to build emotional relationships with more skeptical international consumers. This study concludes that proactive and responsive communication is essential in restoring consumer trust and maintaining brand loyalty, especially in the international market. This study contributes to understanding the dynamics of crisis communication in the food industry and the importance of an effective communication strategy in maintaining a company's reputation.
Co-Authors Andira Fajrin Aulia Rizka Lorence Manalu Masduki Asbari Nia Mintari Nofiyanti - Nofiyanti Nofiyanti Taufiq Kimas