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All Journal Journal of Strategic Marketing and Applied Economics
Satrio Rafli Firmansah
Politeknik Siber Cerdika Internasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Build Trust Consumer in Sharia E-Commerce Ecosystem : A Study Exploring the Young Indonesian Muslim Market Mohamad Maulana Ridzki; Satrio Rafli Firmansah
Journal of Strategic Marketing and Applied Economics Vol. 1 No. 2 (2025): Journal of Strategic Marketing and Applied Economics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jsmae.v1i2.8

Abstract

Digital transformation has push growth rapid growth of e-commerce in Indonesia, including the emergence of a platform that carries principles sharia . In the middle trend global halal consumption and the increase awareness religious among​ generation young Muslims, beliefs become element crucial in determine sustainability e-commerce ecosystem based sharia . However , not yet Lots studies that examine factor former trust in context this , especially in the young Indonesian Muslim market which has preference unique and sensitive to values ethics . Research This aim For explore in a way deep factors that influence formation trust young Muslim consumers towards sharia e-commerce . Approach qualitative used with method studies exploratory through interview deep to 15 informants active 18–30 year olds​ Shopping on Sharia e-commerce platforms . Research results show that trust formed by four factor main : commitment to principle sharia , transparency information , integrity perpetrator business , and consistent digital experience . In addition that , halal certification , zakat/ infak features , and narrative religious become Power pull emotional strengthening​ loyalty . Research This give contribution to development theory trust in context marketing based mark as well as become reference for sharia e-commerce platform developer in design more marketing strategies​ adaptive to characteristics young Muslim consumers.
Co-Authors Mohamad Maulana Ridzki