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The Effect of Product Development on Operational Performance: A Case Study of Ultimate Motors Musie Ayana Dagnaw; Fitsum Tsegaye Gebreab; Chekol Gizachew Melisew; Hailemichael woldu kiros; Kiflu Chekole Tekle; Mohamad Maulana Ridzki
Journal Of Social Science (JoSS) Vol 4 No 1 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i1.424

Abstract

This study entitled “The effect of Product Development on Operational Performance: A Case Study of Ultimate Motors Plc" examines the relationship between product development initiatives and operational performance at Ultimate Motors. The research employed a mixed-methods approach, combining a quantitative survey of 98 employees across product development, manufacturing, and operations functions at Ultimate Motors. The data was collected through an online questionnaire distributed via email and Telegrams. Using Partial Least Squares Structural Equation Modeling, the results indicate that four key product development elements - assembly line, product design, research & development, and product innovation - collectively account for 78.3% of the variance in Ultimate Motors' manufacturing costs and production efficiency. A standout finding is the outsized influence of assembly line optimization, which alone explains 47.7% of the operational performance outcomes. Product design also emerges as a critical factor, contributing 21.6% of the variance. However, the study reveals that inadequate employee training limits the full utilization of advanced design tools. While research & development and product innovation show positive impacts, their relationships with manufacturing costs and production time are not statistically significant. In contrast, effective assembly line management proves to be a crucial lever, driving improved efficiency, reduced costs, and faster timelines. To enhance its operational competitiveness, the study recommends that Ultimate Motors should: adopt advanced CAD software, invest in design team training, leverage CASE tools for innovation, upskill the R&D function, and embrace automation and flexible production technologies.
Build Trust Consumer in Sharia E-Commerce Ecosystem : A Study Exploring the Young Indonesian Muslim Market Mohamad Maulana Ridzki; Satrio Rafli Firmansah
Journal of Strategic Marketing and Applied Economics Vol. 1 No. 2 (2025): Journal of Strategic Marketing and Applied Economics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jsmae.v1i2.8

Abstract

Digital transformation has push growth rapid growth of e-commerce in Indonesia, including the emergence of a platform that carries principles sharia . In the middle trend global halal consumption and the increase awareness religious among​ generation young Muslims, beliefs become element crucial in determine sustainability e-commerce ecosystem based sharia . However , not yet Lots studies that examine factor former trust in context this , especially in the young Indonesian Muslim market which has preference unique and sensitive to values ethics . Research This aim For explore in a way deep factors that influence formation trust young Muslim consumers towards sharia e-commerce . Approach qualitative used with method studies exploratory through interview deep to 15 informants active 18–30 year olds​ Shopping on Sharia e-commerce platforms . Research results show that trust formed by four factor main : commitment to principle sharia , transparency information , integrity perpetrator business , and consistent digital experience . In addition that , halal certification , zakat/ infak features , and narrative religious become Power pull emotional strengthening​ loyalty . Research This give contribution to development theory trust in context marketing based mark as well as become reference for sharia e-commerce platform developer in design more marketing strategies​ adaptive to characteristics young Muslim consumers.