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All Journal Krisnadwipayana International Journal of Management Studies Jurnal Manajemen Bisnis Krisnadwipayana
Imam Wibowo
Program Studi Manajemen FE Universitas Krisnadwipayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS LAYANAN DAN KOMPETENSI KARYAWAN TERHADAP KEPUASAN NASABAH ( Studi Kasus pada PT. Bank Tabungan Negara KCP Cibubur ) Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This research is based on competition for the struggle of customers in the banking world, thus demanding banking companies to compete to attract customers by constantly improving the quality of service and competence of employees who are considered as representative banking companies as a form of satisfaction fulfillment to its customers. The purpose of this study to determine how the influence of Service Quality and Employee Competence to customer satisfaction PT. Bank Tabungan Negara (Bank BTN), either partially or simultaneously. This research used qualitative method with descriptive research type. Sampling is used with non probability method of incidental sampling. The result of the simultaneous research on the quality of service and the competence of the employees is significant to customer satisfaction, partially the quality of service and employee competency also have a significant influence on customer satisfaction. Thus, banks should continue to improve the quality of service and employee competence in order to achieve customer satisfaction and attention to other aspects that add value from customer satisfaction.
PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina) Stepahanus Ariowibowo; Imam Wibowo; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 3 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI MELALUI DISIPLIN DAN MOTIVASI KERJA PEGAWAI PPSU KELURAHAN DUREN SAWIT JAKARTA TIMUR Wisnu Saputra; Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to analyze the influence of leadership style on employee performance through discipline and work motivation. The sampling technique used is the census because the sample under study is the whole of the population. As many as 70 employees of PPSU Duren Sawit. The analytical tool used path analysis with the help of SPSS version 20. The results showed the variable discipline and motivation significantly cannot mediate the direct relationship of leadership style to employee performance, leadership style directly and insignificant influence on employee performance and leadership style directly influence And significant to discipline, leadership style has direct and significant influence to motivation, discipline has direct and insignificant effect on employee performance and motivation to directly and insignificantly affect employee performance.
PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO Ratih Dwi Pratiwi; Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 3 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.
PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BAKRIE PIPE INDUSTRIES BEKASI Imam Wibowo; Rusma Patriansyah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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The purpose of this research is to know the information about relationship between independent variables which are training (X1) and motivation (X2) with dependent variable which is employee performance (Y) of PT. Bakrie Pipe Industries Bekasi, both simultaneously and partially. Data collected from 78 employee of PT. Bakrie Pipe Industries Operating Division randomly using Slovin formula. Then all data was analyzed by using regression and statistical analysis using F-statistic to know the influence of independent variable simultaneously and t-statistic to know the influence of independent variable partially with using SPSS Ver. 22 software. The results of this research shown that: 1). Simultaneously, training and motivation have positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi. 2). Partially, training has positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi. 3). Partially, motivation has positive influence and significant to employee performance of PT. Bakrie Pipe Industries Bekasi.
PENGARUH PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK SPECS DI KOTA BEKASI Abdul Samad; Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The research aimed to analyze effect of product and brand image on buying decision partially or simultanously. Research carried out for 3 months from January to March 2016. The questions are structured using Likert Scale with 80 respondents as sample.Based on regression analyze, it concluded that product positive and significant impact on buying decision. Brand image positive and significant impact on buying decision. Product and brand image simultaneously positive and significant on the buying decision.
The Effect of Competence and Work Environment on Organizational Performance through Work Motivation as a Mediation Variable in Jatisampurna District, Bekasi City Muhammad Faisal; Imam Wibowo
Krisnadwipayana International Journal of Management Studies Vol 2 No 2 (2022): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v2i2.945

Abstract

This study uses a quantitative approach with the method of path analysis. The population in this studywere all civil servants in Jatisampurna District, Bekasi City. There were as many as 68 employees witha non-probability sampling method, using a qualitative data collection stage (questionnaire) to becomequantitative data values on a semantic differential scale. The results of the study are as follows, 1). Theresults of research on the effect of competence on work motivation have negative and significantresults. 2). The results of the research on the influence of the work environment on work motivationhave a positive and significant effect. 3). The results of competency research on organizationalperformance are positive and significant. 4). The results of the work environment research onorganizational performance are negative and significant. 5). The results of the research on workmotivation on organizational performance are positive and significant. 6) The results of the researchon competence and the environment on work motivation are positive and significant. 7). The resultsof the research on competence and work environment on organizational performance are positive andsignificant. 8). The results of the research on the effect of competence on organizational performancethrough work motivation are positive and significant. 9). The results of research on the effect of thework environment on organizational performance through work motivation are positive andsignificant.
The Effect of Product Quality and Price on Consumer Loyalty at “Jeda Coffee & Space” in Bekasi City, West Java Aulia Ananda; Imam Wibowo; Richard
Krisnadwipayana International Journal of Management Studies Vol 6 No 1 (2026): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v6i1.1053

Abstract

This study aims to determine whether or not there is an influence of product quality and price on customer loyalty both simultaneously and partially at Jeda Coffee & Space. The research method was carried out on 68 customer respondents with accidental sampling technique, data collection using a questionnaire with a semantic differential scale, and analyzed using SPSS version 25. Determination of the number of samples using the Lemeshow formula because the population size is not known with certainty. The results of the study indicate that product quality and price each influence customer loyalty, as well as simultaneously product quality and price have a positive and significant effect on customer loyalty. The results of the respondent's assessment gave a good assessment, namely dominant statements strongly agree and agree on the quality of the product and price provided by Jeda C&S. Recommendations for product quality are to continue to improve the performance aspect, namely ensuring that every customer order is always in accordance with expectations in terms of taste, appearance, and presentation. On the price side, it is proposed that Jeda Coffee & Space provide attractive promotions, and strengthen customer loyalty through programs such as membership or rewards. This recommendation is so that customers feel satisfied and tend to make repeat purchases and improve customer experience so that they do not easily move to other coffee shops that are growing in the Bekasi area.
Co-Authors Abdul Samad Amanda Setiorini Arief Syah Safrianto Aulia Ananda Bunga Nabilla Ghazani Diovita Hilary Eka Noviati Finna Destirahayu Glen Irwinto Laluyan Hery Wihasnanto Indah Dwi Saputri Linda Stefani Muhammad Faisal Mutiara Nino Nopriandi Ratih Dwi Pratiwi Richard Rina Nur Fauziah Rusma Patriansyah Stepahanus Ariowibowo Wirdianto Abdul Jabar Wisnu Saputra