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All Journal Jurnal Pengabdian Masyarakat Multidisiplin SYNERGY: Jurnal Bisnis dan Manajemen
M. Irsyad Nur
Universitas Riau
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Pesan Komunikasi Berbasis Sosial, Ekonomi dan Budaya untuk Pengembangan Wisata Pesisir di Kampung Bandar Pekanbaru Zulkarnain Zulkarnain; Asnika Putri Simanjuntak; Lamun Bathara; Ardi Gustri Purbata; M. Irsyad Nur; Habib Irsya
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.80

Abstract

This study explores community empowerment through social, economic, and cultural communication in developing community-based tourism in Kampung Bandar, Pekanbaru. Using a qualitative approach supported by quantitative methods, the research aimed to provide a comprehensive understanding of community involvement in tourism management and promotion. Data was gathered from Focus Group Discussions (FGDs) with the Tourism Awareness Group and surveys from tourists visiting Kampung Bandar. The results indicate that community empowerment, which includes skill development, knowledge enhancement, and technology use, significantly influences tourism management and promotion. The community in Kampung Bandar acknowledges the importance of preserving local culture as a key tourism attraction, yet they still need further training in using digital technology, especially social media, for tourism promotion. Furthermore, strengthening communication networks among stakeholders such as local communities, tourism operators, and the government can speed up decision-making and foster collaboration in managing tourism destinations. Economic empowerment through micro-enterprises linked to tourism, such as local cuisine and handicrafts, has increased local income and boosted tourism competitiveness. This study suggests a need for capacity building, technology-focused training, and enhanced collaboration between the public and private sectors to maximize Kampung Bandar's tourism potential.
OPTIMALISASI TEKNOLOGI ARTIFICIAL INTELLIGENCE (AI) UNTUK MENINGKATKAN EFEKTIVITAS PEMBELAJARAN DI SMPN 40 PEKANBARU: OPTIMALISASI TEKNOLOGI ARTIFICIAL INTELLIGENCE (AI) UNTUK MENINGKATKAN EFEKTIVITAS PEMBELAJARAN DI SMPN 40 PEKANBARU Muhammad Natsir Kholis; Ardi Gustri Purbata; M. Irsyad Nur; Nabila Afifah Azuga; Asnika Putri Simanjuntak
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5786

Abstract

Penerapan Artificial Intelligence (AI) dalam pendidikan memiliki potensi besar untuk meningkatkan efektivitas pembelajaran. Namun, adopsinya masih terkendala oleh keterbatasan infrastruktur dan rendahnya literasi teknologi di kalangan guru. Kegiatan pengabdian masyarakat ini dilakukan pada Januari 2025 di SMPN 40 Pekanbaru dengan tujuan (1) meningkatkan literasi teknologi AI bagi tenaga pendidik agar mereka mampu memahami konsep dasar AI dan manfaatnya dalam dunia pendidikan, dan (2) mengembangkan keterampilan guru dalam mengintegrasikan AI ke dalam strategi pembelajaran untuk meningkatkan efektivitas pengajaran. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan langsung, dengan evaluasi melalui survei berbasis skala Likert. Hasil menunjukkan peningkatan signifikan dalam pemahaman guru tentang AI sebesar 80%, serta antusiasme dalam pemanfaatannya untuk personalisasi pembelajaran dan otomatisasi tugas administratif. Namun, kendala seperti keterbatasan perangkat dan kebutuhan pelatihan lanjutan masih ditemukan. Oleh karena itu, diperlukan peningkatan infrastruktur, pelatihan berkelanjutan, serta pengembangan strategi pembelajaran berbasis AI untuk memastikan penerapannya lebih optimal dan berkelanjutan.
Co-Authors Abda Abda Ardi Gustri Purbata Asnika Putri Simanjuntak Habib Irsya Lamun Bathara Muhammad Natsir Kholis Nabila Afifah Azuga