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All Journal Jurnal Ekonomi dan Industri Jurnal Manajemen Bisnis Krisnadwipayana
Arief Rachmawan Assegaf
Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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HARGA SAHAM PT ELANG MAHKOTA TEKLONOLOGI TBK DIPENGARUHI OLEH RASIO LANCAR, MARGIN LABA KOTOR DAN RASIO UTANG TERHADAP EKUITAS Arief Rachmawan Assegaf
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11 No 2 (2023): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to analyze the effect of current ratio, gross profit margin and debt to equity ratio on the share price of PT Elang Mahkota Teknologi Tbk. Data were analyzed using multiple linear regression analysis secondary data sourced from the financial statements of PT Elang Mahkota Teknologi Tbk for the period 2011- 2019. The results of t-test research show that current ratio has a significant positive effect on stock prices, while the gross profit margin and debt to equity ratio variables have a significant negative effect on stock prices. The results of the F test show that the current rasio, gross profit margin and debt to equity ratio simultaneously have a significant effect on stock prices.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Glasting Liquid Lip Konsumen Guardian Mall Bassura Nadia Putri Yulanda; Arief Rachmawan Assegaf
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.999

Abstract

The purpose of this study is to analyze the influence of price and product quality on the purchasing decision of Wardah Glasting Liquid Lip products for consumers at Guardian Mall Bassura. This study uses a quantitative method with a survey approach. The sample was selected using purposive sampling with the criteria of female respondents who purchased Wardah products. The number of samples was calculated based on the lemeshiw calculation of 100 respondents. Data analysis used multiple and simple linear regression. The results of the study partially show that price has an effect on purchasing decisions and product quality has an effect on purchasing decisions. Simultaneously, price and product quality have an effect on purchasing decisions for Wardah Glasting Liquid Lip products for consumers at Guardian Mall Bassura.
Co-Authors Deharani Nawastari Dimas Panji Fikri Pratama Eneng Dea Ratnasari Imam Akbar Nadia Putri Yulanda Octavianus Marojahan Rosmania Yulidayanti