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Devi Krisnawati
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN ANGGOTA (Studi pada Kospin Jasa) Alfian Wijanarko; Devi Krisnawati
Jurnal Ekonomi dan Industri Vol 21 No 2 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i2.609

Abstract

To determine the effect of company image and service quality on member satisfaction Kospin Jasa. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is linear regression both simply and multiple. The study population was all 116 members of the Kospin Jasa. The sampling technique of this study used simple random sampling. This study uses a sample size with the Slovin formula and obtained as many as 55 respondents. Result the of company image and service quality have a positive and significant effect on satisfaction of Kospin Jasa members both partially and simultaneous.
PENGARUH CO-CREATION, CURRENCY, COMMUNAL ACTIVITY DAN CONVERSATION TERHADAP CONSUMER JOURNEY. Devi Krisnawati
Jurnal Ekonomi dan Industri Vol 20 No 2 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i2.636

Abstract

This research use descriptive research with quantitative approach. There are five variables that are used in this research: co-creation, currency, communal activity, conversation, and consumer journey. The collection of data obtained through online questionnaires, which were distributed randomly for six days. The sample in this research was 100 respondents. The sampling technique of this research is random sampling. The data analysis uses descriptive analysis and multiple linear regressions. The results in this research showed that co-creation, currency, communal activity, conversation simultaneously affecting consumer journey significantly. The other results showed that co-creation and conversation partially affecting consumer journey significantly. Otherwise, currency, and communal activity partially were not affecting consumer journey. Based on the result of this research, it’s better for a marketer or a company to maintain conversation and develop product with involvement of the customer to strengthen consumer journey.
Co-Authors Alfian Wijanarko