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All Journal Jurnal Ekonomi dan Industri Jurnal Manajemen Bisnis Krisnadwipayana
Devi Krisnawati
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN ANGGOTA (Studi pada Kospin Jasa) Alfian Wijanarko; Devi Krisnawati
Jurnal Ekonomi dan Industri Vol 21 No 2 (2020): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v21i2.609

Abstract

To determine the effect of company image and service quality on member satisfaction Kospin Jasa. The research method uses qualitative and quantitative descriptive analysis, the analysis model used is linear regression both simply and multiple. The study population was all 116 members of the Kospin Jasa. The sampling technique of this study used simple random sampling. This study uses a sample size with the Slovin formula and obtained as many as 55 respondents. Result the of company image and service quality have a positive and significant effect on satisfaction of Kospin Jasa members both partially and simultaneous.
PENGARUH CO-CREATION, CURRENCY, COMMUNAL ACTIVITY DAN CONVERSATION TERHADAP CONSUMER JOURNEY. Devi Krisnawati
Jurnal Ekonomi dan Industri Vol 20 No 2 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i2.636

Abstract

This research use descriptive research with quantitative approach. There are five variables that are used in this research: co-creation, currency, communal activity, conversation, and consumer journey. The collection of data obtained through online questionnaires, which were distributed randomly for six days. The sample in this research was 100 respondents. The sampling technique of this research is random sampling. The data analysis uses descriptive analysis and multiple linear regressions. The results in this research showed that co-creation, currency, communal activity, conversation simultaneously affecting consumer journey significantly. The other results showed that co-creation and conversation partially affecting consumer journey significantly. Otherwise, currency, and communal activity partially were not affecting consumer journey. Based on the result of this research, it’s better for a marketer or a company to maintain conversation and develop product with involvement of the customer to strengthen consumer journey.
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN BURGER KING JATIASIH Noor Alimansyah; Devi Krisnawati; Fajar Cahyo Utomo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 1 (2022): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

These study determine the influence of price, promotion and the quality of service on customer purchase decision at Burger King Jatiasih, Bekasi Indonesia. The data used are primary data by the answers of given questionnaires to customers of Burger King Jatiasih. These study using quantitative methodology. The analysis of the study used multiple linear regression analysis of three variables independent and one variable dependent. The results showed that the price has partially influenced the purchase decision, the promotion has partially influenced the purchase decision, the quality of service has partially influenced the purchase decision and the price, the promotion and the quality of service all have simultaneously influenced the purchase decision of Burger King Jatiasih’s customers.
PENGARUH ROTASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. ASTRA HONDA MOTOR PLANT 3 CIKARANG Ahmad Maulana; Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 9 No 2 (2021): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

To determine the effect of work rotation and organizational culture on the performance of employees of PT. Astra Honda Motor Plant 3 Cikarang. This research is included in the category of causal associative research using a quantitative approach. The population in this study is limited to the Warehouse 4 Plant 3 Cikarang (P3WH4) section which has obtained permission from the Head of Section P3WH4. Where the population is 48 people, the sampling technique uses saturated sampling technique, while the data analysis method uses partially and simultaneous linear regression. The results showed that partially or simultaneous work rotation and organizational culture had a positive and significant effect on the performance of the employees of PT. Astra Honda Motor Plant 3 Cikarang.
PENGARUH KARAKTERISTIK INDIVIDU DAN FAKTOR LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pembelian Produk Asuransi Jiwa Unit Link Di Jakarta) Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 1 (2020): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This research use descriptive research with quantitative approach. There are three variables that are used in this research: Individual Differences, Environmental Factors and Buying Decision. The collection of data obtained through online questionnaires, which were distributed randomly in Jakarta. The sample in this research was 100 respondents. The sampling technique of this research is random sampling. The data analysis uses descriptive analysis and multiple linear regressions. The results in this research showed that Individual Differences and Environmental Factors simultaneously affecting Buying Decision significantly. The other results showed that Individual Difference and Environmental Factors partially affecting Buying Decision significantly. Based on the result of this research, it’s better for Insurance Company to considerate people personal individual differences and also environmental factors to strengthen the sales of unit link product.
PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK Firmansyah Sulaeman. G; Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 3 (2020): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.
PERAN PERKEMBANGAN TEKNOLOGI DIGITAL PADA STRATEGI PEMASARAN DAN JALUR DISTRIBUSI UMKM DI INDONESIA (Studi Kasus: UMKM Kuliner Tanpa Restaurant ‘Kepiting Nyinyir’) Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 1 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The aim of this study is to describe the interchanging role of digital marketing and traditional marketing as the key marketing strategi and marketing mix of the Small Medium Enterprise in Indonesia. The study using qualitative descriptive methods with case study ‘Kepiting Nyinyir’, one of Small Medium Enterprise in Jakarta. The result of this study found significant role of digital technology supported the distribution channel of Small Medium Enterprise to expand the business. Digital marketing as the new concept and perspective is interchanging the role of traditional marketing by balancing online and offline activities. The interchanging role of digital marketing and traditional marketing showed shifting in marketing strategy, from segmentation and targeting to customer community confirmation, brand positioning & differentiation to brand clarification of character and codification, tactical marketing mix (product, place, price & promotion) to connected marketing mix (co-creation, communal activation, currency & conversation).
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN AMDK MEREK AQUA (STUDI PADA MASYARAKAT DI KOTA BANDUNG) Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study examines the effect of brand awareness on purchase decisions Aqua brand of bottled water in the community in the city of Bandung. This study aimed to measure the level of brand awareness in the community Aqua in Bandung, analysis of consumer purchasing decisions Aqua, and the influence of brand awareness in this study using a top of mind dimension, brand recall, brand recognition, and consumption on consumer purchasing decisions Aqua. This type of research used in this study was a descriptive study using quantitative methods. The population in this study is a community in the city of Bandung with samples taken 100 respondents. Collecting data in this study using a questionnaire distributed to respondents using incidental sampling technique. These results indicate that the level of brand awareness is at its Aqua brand top of mind and included into the category of high and Aqua brand of bottled water purchasing decisions are in high positions. Based on a simple regression test results indicate the brand awareness influence on purchase decisions Aqua brand of bottled water by 70.1%. While based on the coefficient of determination variable brand awareness can influence purchasing decisions by 46.2%.
Co-Authors Ahmad Maulana Alfian Wijanarko Fajar Cahyo Utomo Firmansyah Sulaeman. G Noor Alimansyah