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All Journal Jurnal Ekonomi, Manajemen, dan Bisnis
Pasya Adinda Putri
Universitas Negeri Jakarta, Indonesia
Economics, Econometrics & Finance

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Analysis of Generation Z Consumer Decisions in Using QRIS as a Digital Payment System Pasya Adinda Putri; Virgi Baker Awan Zibarani; Gisheila Hana Lysa; Marshall Ramadhan; Rizka Zakiah
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2024): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v2i1.246

Abstract

Digital transformation has reshaped consumer behavior in financial transactions, particularly among generation Z, who are highly adaptive to technology. This study aims to analyze generation Z consumer decisions in using QRIS as a digital payment system. A descriptive qualitative approach was employed, using online open-ended questionnaires distributed to 227 respondents aged 13–28 years. Thematic analysis was conducted to identify factors influencing QRIS usage decisions. The results indicate that ease of access, transaction speed, and perceived security are dominant factors in the adoption of QRIS, while social influence also plays a significant role among generation Z users. This study highlights the importance of enhancing digital literacy and strengthening consumer trust in technology-based payment services
Co-Authors Gisheila Hana Lysa Marshall Ramadhan Rizka Zakiah Virgi Baker Awan Zibarani