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All Journal Jurnal Ekonomi, Manajemen, dan Bisnis
Rizka Zakiah
Universitas Negeri Jakarta, Indonesia
Economics, Econometrics & Finance

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Analysis of Generation Z Consumer Decisions in Using QRIS as a Digital Payment System Pasya Adinda Putri; Virgi Baker Awan Zibarani; Gisheila Hana Lysa; Marshall Ramadhan; Rizka Zakiah
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2024): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v2i1.246

Abstract

Digital transformation has reshaped consumer behavior in financial transactions, particularly among generation Z, who are highly adaptive to technology. This study aims to analyze generation Z consumer decisions in using QRIS as a digital payment system. A descriptive qualitative approach was employed, using online open-ended questionnaires distributed to 227 respondents aged 13–28 years. Thematic analysis was conducted to identify factors influencing QRIS usage decisions. The results indicate that ease of access, transaction speed, and perceived security are dominant factors in the adoption of QRIS, while social influence also plays a significant role among generation Z users. This study highlights the importance of enhancing digital literacy and strengthening consumer trust in technology-based payment services
Analysis of User Perceptions of Shopee’s Delivery Service Quality in the Jabodetabek Area Syfa Putri Soleha Marbun; Putri Saharani; Muhammad Dafa Santoso; Hasna Atika Candra Lestari; Rizka Zakiah
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2024): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v2i1.247

Abstract

The advancement of digital technology has significantly transformed consumer shopping behavior, with e-commerce platforms such as Shopee becoming the primary choice for Indonesian consumers, particularly in the Greater Jakarta area (Jabodetabek). This study aims to analyze user perceptions of Shopee’s delivery services. Employing a qualitative approach, data were collected through an online questionnaire distributed to 212 respondents residing in the Jakarta, Bogor, Depok, Tangerang, and Bekasi region. The findings reveal that most respondents hold a positive perception of Shopee’s delivery services, especially in terms of delivery timeliness, package tracking, and the variety of available courier options. Free shipping promotions also contribute significantly to strengthening users’ positive perception. However, some users reported dissatisfaction with the lack of flexibility in scheduling deliveries or adjusting delivery routes. These findings reinforce previous studies indicating that delivery quality particularly speed and reliability plays a vital role in shaping user perceptions of e-commerce services. Shopee is advised to enhance its delivery flexibility to better meet user needs and expectations. Improving these aspects can strengthen user satisfaction and maintain Shopee’s competitive advantage in Indonesia’s growing e-commerce industry
The Role of Online Reviews in Shaping Consumer Trust and Purchase Decisions on Shopee Nadya Sabrina Az-zahra; Faza Fakhira; Meisya Salsabila Putri; Yunus Situmorang; Rizka Zakiah
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2024): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v2i1.248

Abstract

This study explores the role of online reviews in shaping consumer trust and influencing purchase decisions on the Shopee platform. Using a quantitative survey approach, data were collected from Shopee users to analyze how review credibility, quality, and sentiment affect consumer perceptions and decision-making. The results show that credible and positive reviews significantly enhance consumer trust, which subsequently increases the likelihood of purchase decisions. These findings reveal that online reviews serve not only as sources of information but also as social validation that reinforces consumers’ confidence in online transactions. The study underscores the strategic importance of authentic and transparent review management in strengthening consumer trust and driving purchasing behavior in e-commerce.
Co-Authors Faza Fakhira Gisheila Hana Lysa Hasna Atika Candra Lestari Marshall Ramadhan Meisya Salsabila Putri Muhammad Dafa Santoso Nadya Sabrina Az-zahra Pasya Adinda Putri Putri Saharani Syfa Putri Soleha Marbun Virgi Baker Awan Zibarani Yunus Situmorang