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All Journal Jurnal Ilmiah Manajemen Kesatuan
James Ronald O. Mesina
De La Salle University
Economics, Econometrics & Finance Social Sciences

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Peer Support, Emotional Intelligence, Career Decision Self-Efficacy And Career Adaptability Among Certified Internship Students In The Merdeka Campus Program Abdul Haeba Ramli; Cendy Fauziah Trianingrum; Kusnadi Kusnadi; James Ronald O. Mesina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3105

Abstract

Students with good career adaptability can effectively plan their careers and take responsibility for their career decisions. Through the Merdeka Campus Certified Internship Program, students can develop career adaptability, preparing them to face challenges and changes in the workforce. This study aims to examine the direct influence of peer support, emotional intelligence, and career decision self-efficacy on career adaptability. The research employs a quantitative approach, targeting students from Esa Unggul University Jakarta who have participated in the Merdeka Campus Certified Internship Program. Data was collected using a questionnaire with a sample size of 130 respondents and analyzed using Structural Equation Modeling (SEM PLS) with statistical software. The results show that peer support positively influences career decision self-efficacy. Furthermore, a positive influence of emotional intelligence on career decision self-efficacy was found. Additionally, career decision self-efficacy positively affects career adaptability. However, while emotional intelligence positively influences career decision self-efficacy, it does not directly impact career adaptability. These findings are expected to provide valuable insights for universities, government, and institutions to more effectively prepare students for career challenges and changes. Keywords: Career Adaptability, Career Decision Self-Efficacy, Emotional Intelligence, Peer Support
The Effect of Social Media Marketing Activities and Price Perception on Brand Trust, Brand Image, and Purchase Intention Abdul Haeba Ramli; Annisa Nur Aristawidya; James Ronald O. Mesina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3152

Abstract

This study explores direct and indirect effects with data collection methods through surveys by distributing questionnaires. The population in this study is a woman who uses barenbliss cosmetic products for at least 18 years. Based on the research results, 6 hypotheses can be accepted, namely The results of this study indicate that social media marketing activities have a positive effect on purchase intention, social media marketing activities have a positive effect on brand trust, social media marketing activities have a positive effect on brand image, price perception has a positive effect on brand image, brand trust has a positive effect on purchase intention, brand trust has a positive effect as a mediation on the relationship between social media marketing activities and purchase intention. A total of 4 hypotheses were rejected which showed no effect including, price perception and brand image have no effect on purchase intention, brand image has no effect on the relationship between price perception and purchase intention, brand image has no effect on the relationship between social media marketing activities and purchase intention. This research provides managerial implications for the marketing sector of a company to optimize social media strategies to create consumer purchase intention. Keywords: Social media marketing activities, price perception, brand trust, brand image, purchase intention
Co-Authors Abdul Haeba Ramli, Abdul Haeba Annisa Nur Aristawidya Cendy Fauziah Trianingrum Kusnadi Kusnadi