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All Journal Jurnal Ilmiah Manajemen Kesatuan Eastasouth Journal of Effective Community Services Jurnal Pengabdian Bakti Akademisi
Sipnarong Kanchanawongpaisan
Shinawatra University, Thailand
Economics, Econometrics & Finance Social Sciences

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Contribution of E-Business Success to Achieving Competitive Advantage in MSMEs Sri Rezeki; Pristyono; Sipnarong Kanchanawongpaisan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3468

Abstract

The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and content marketing on the success of MSMEs, using indicators that are relevant to the research problem. The type of research used is descriptive with a quantitative approach. Data collection techniques are carried out through questionnaires and interviews. The population of this study is MSMEs spread across various regions in Indonesia, with a total of 526,261 units. The sample determination used the Slovin formula and obtained 100 respondents as a sample representing the population. The results of the study show that influencer marketing, content marketing, and social media marketing are independent factors but have a direct influence on the success of MSMEs. In addition, business success has also been shown to have a significant influence on increasing competitive advantage. The results of this study underline the importance of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the era of digital transformation.
Innovative Solutions for the Development of Pematang Johar Tourism through International Community Service Collaboration Raisa Ullya Nisva; Muhammad Haris Riyaldi; Ahmad Nizam; T. Meldi Kesuma; M. Ridha Siregar; Sri Rezeki; Muhammad Hafiz Abd. Rashid; Sipnarong Kanchanawongpaisan; Phan Bao Giang
Jurnal Pengabdian Bakti Akademisi Vol. 3 No. 1 (2026): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v3i1.946

Abstract

Community-based tourism development requires strengthening the capacity of destination managers, improving service quality, and encouraging active community participation to ensure sustainable growth. This article aims to describe the implementation of an international community service program in supporting the development of Pematang Johar Rice Field Tourism. The activity was conducted on October 15, 2025, at Pematang Johar Rice Field Tourism and involved 100 participants consisting of tourism managers and local community members. The program employed a participatory and collaborative approach through lectures, interactive discussions, cross-country sharing of best practices, and descriptive evaluation of the activity. The materials focused on sustainable tourism village development, improvement of visitor services, innovation in destination management, and community participation. The results showed that the program was implemented successfully, gained active participation from attendees, and improved the community’s understanding of the importance of innovative, participatory, and sustainable tourism management. The activity also strengthened collaborative networks between the local community and higher education institutions from Indonesia, Malaysia, Thailand, and Vietnam. Therefore, this community service program served as an important initial step in supporting the development of Pematang Johar as a more adaptive and sustainable community-based tourism destination.
Green Tourism Branding Strategies to Enhance the Attractiveness of Pematang Johar’s Natural Tourism Albert Herlambang; Putri Mentari; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Nurul Ilyana Binti Muhd Adnan; Chyntia Agustin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.501

Abstract

The concept of green tourism has emerged as a strategic approach to promoting sustainable destinations while protecting environmental and cultural resources. This community service program was designed to strengthen the branding and promotion of Pematang Johar Village—an emerging natural tourism destination in Deli Serdang Regency—through green and sustainable tourism strategies. Using a Service-Learning and Participatory Action Research (PAR) framework, the program involved 38 participants, including local tourism managers, MSME owners, and youth volunteers. Activities included workshops on destination branding, eco-friendly tourism practices, and digital marketing for green tourism. The results showed a marked improvement in participants’ understanding of green tourism principles and destination branding, with a 60% increase in awareness and active adoption of eco-friendly initiatives. The creation of a unified slogan and digital campaign “Green Pematang Johar: Where Nature Meets Harmony” helped align local tourism and MSME promotion under a single identity.
Co-Authors Ahmad Nizam Albert Herlambang Chyntia Agustin M. Ridha Siregar Muhammad Hafiz Abd. Rashid Muhammad Hafiz Abd.Rashid Muhammad Haris Riyaldi Nurul Ilyana Binti Muhd Adnan Phan Bao Giang Pristyono Putri Mentari Raisa Ullya Nisva Sri Rezeki Sri Rezeki T. Meldi Kesuma