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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan
Dimas Bayu Sasongko
Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Economics, Econometrics & Finance Education Social Sciences

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Social Media Analysis of Brand Awareness and Brand Image on Visitor Levels at Smart Fisheries Village (SFV) on Java Island Dewi Alima Nostalia Suseno; Dimas Bayu Sasongko; Zayafika Mareta; Yernawilis Yernawilis; Normayasari Normayasari; Indah Alsita; Luchiandini Ika Pamaharyani
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3771

Abstract

The purpose of this study was to conduct a social media analysis of brand awareness and brand image on the number of visitors to the smart fisheries village (SFV) in Java Island. The method used in sampling is the convenience sampling method, namely a sampling technique based on the convenience of researchers with respondents who are met by chance, are considered suitable, and are willing to be data sources and meet the criteria determined by the researcher. Data analysis in this study used SPSS software by conducting correlation and linear regression tests. Based on the results of the analysis that has been done, the calculated r value for the relationship between X1 (social media) and Y (brand image) is 0.313, which is greater than the r table value of 0.173 and the calculated r value for the relationship between X2 (advertising) and Y (brand image) is 0.571, which is greater than the r table value of 0.173, so that both variables have a positive effect. The R-square value obtained is 0.873, which states that the social media and advertising variables have an effect on brand image of 87.30% and the remaining 12.70% is influenced by other variables.
Developing a User-Centered Digital Platform to Enhance Sustainable Marketing of Fisheries Products Dimas Bayu Sasongko; Jefri Putri Nugraha; Dewi Alima Nostalia Suseno; R. Sugeng Rahardjo; Djoko Surahmat; Prayoto Prayoto; Bambang Supriyadi; Sri Wartini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4239

Abstract

With the increasing importance of digital marketing in the fisheries sector, the study investigates user needs and key features for a platform that supports efficient and sustainable product promotion. This study explores the development of a digital platform designed to enhance the marketing of fisheries products. The research employs a mixed-methods approach, combining qualitative design-based research with quantitative usability testing. Data collection was done through interviews, focus groups, and surveys with stakeholders, including business unit managers and consumers. The results identify essential platform features such as easy navigation, product information transparency, social media integration, and secure payment systems. The findings also highlight the importance of user-centered design principles in developing a digital platform that aligns with users' needs and enhances their experience. The study contributes to understanding how digital solutions can transform fisheries product marketing, offering practical implications for the development of similar platforms in other sectors. Future research should focus on real-world testing and the scalability of such platforms across various markets.
Co-Authors Bambang Supriyadi Dewi Alima Nostalia Suseno Djoko Surahmat Indah Alsita Jefri Putri Nugraha Normayasari Normayasari Pamaharyani, Luchiandini Ika Prayoto Prayoto R. Sugeng Rahardjo Sri Wartini Yernawilis Yernawilis Zayafika Mareta