Jefri Putri Nugraha
Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia

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Decision Support System for Determining Smart Fishery Village Tourism Development Priorities Using AHP and TOPSIS Methods Jefri Putri Nugraha; Djoko Surahmat; Wahyu Puji Astiyani; Nasrun Nasrun; Mula Tumpu; Nova Magdalena Tumanduk; Rakhma Fitria Larasati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3675

Abstract

The objective of this research is to obtain accurate results in determining the development of the Smart Fisheries Village as a superior tourist destination, through the implementation of a decision support system using AHP (Analytic Hierarchy Process) and the Order Preference by Similarity to Ideal Solution Method (TOPSIS) technique. This research was carried out in 5 village-based Smart Fisheries Village locations spread across several areas of East Java using descriptive qualitative research methods. Based on the results of the analysis that has been carried out, the village SFV results are obtained is at the pilot tourism village level, namely SFV Kendalbulur Village; at the developing tourist village level are SFV Sumberdodol Village and SFV Mangunegara Village; and at the advanced tourism village level are SFV Panembangan Village and SFV Kawali Village
Developing a User-Centered Digital Platform to Enhance Sustainable Marketing of Fisheries Products Dimas Bayu Sasongko; Jefri Putri Nugraha; Dewi Alima Nostalia Suseno; R. Sugeng Rahardjo; Djoko Surahmat; Prayoto Prayoto; Bambang Supriyadi; Sri Wartini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4239

Abstract

With the increasing importance of digital marketing in the fisheries sector, the study investigates user needs and key features for a platform that supports efficient and sustainable product promotion. This study explores the development of a digital platform designed to enhance the marketing of fisheries products. The research employs a mixed-methods approach, combining qualitative design-based research with quantitative usability testing. Data collection was done through interviews, focus groups, and surveys with stakeholders, including business unit managers and consumers. The results identify essential platform features such as easy navigation, product information transparency, social media integration, and secure payment systems. The findings also highlight the importance of user-centered design principles in developing a digital platform that aligns with users' needs and enhances their experience. The study contributes to understanding how digital solutions can transform fisheries product marketing, offering practical implications for the development of similar platforms in other sectors. Future research should focus on real-world testing and the scalability of such platforms across various markets.
Reconstructing Employee Loyalty in the Era of Silent Resignation at Remote-Based Workplaces I Dewa Ketut Raka Ardiana; Muhamad Ahsan; Olivia Winda Ony Panjaitan; Jefri Putri Nugraha
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.4652

Abstract

This study aims to reconstruct the concept of employee loyalty in remote work settings by examining the dynamics of silent resignation, where employees withdraw emotional and psychological engagement without formally resigning. A phenomenological qualitative study was conducted through semi-structured interviews with 25 remote employees and HR practitioners in Indonesia, analyzed using open, axial, and selective coding to explore emerging dimensions of employee loyalty in a post-pandemic digital work context. The findings reveal a shift in the meaning of loyalty from contractual to relational, characterized by dimensions such as organizational trust, work flexibility, meaningful work, and the alignment between personal and organizational values. Traditional control-based HR management strategies are increasingly ineffective and must be replaced with approaches centered on trust, transparency, and autonomy. The study concludes that employee loyalty in the remote work era can no longer be assessed using conventional indicators such as tenure or structural compliance; instead, it is shaped by interpersonal relationship quality, digital work experiences, and the intrinsic value provided by the organization. This research contributes to expanding the conceptual understanding of employee loyalty in digitally decentralized organizations and provides a foundation for developing more adaptive HRM strategies for employee engagement and retention in the post-normal era.