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All Journal Jurnal Ilmiah Manajemen Kesatuan
Agus Fredy Maradona
Universitas Pendidikan Nasional, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Impact of Emotional attachment, Customer Experience, and Binge-Watching on SVOD Loyalty through Customer Satisfaction Ni Luh Gde Sulastri Diva Astuti; Agus Fredy Maradona
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4298

Abstract

Technological progress has significantly accelerated the expansion of Subscription Video-on-Demand (SVOD) services, reshaping the way audiences access and enjoy digital entertainment. This study examines the effects of emotional attachment, customer experience, and binge-watching behavior on customer loyalty, with customer satisfaction serving as a mediating factor. A quantitative approach was employed using data from 250 respondents selected through a convenience sampling method. Data were collected via online questionnaires and analyzed using Structural Equation Modeling with the SmartPLS software. The results reveal that emotional attachment positively and significantly influences customer satisfaction, whereas customer experience and binge-watching show no significant impact. Additionally, emotional attachment, customer experience, binge-watching, and satisfaction do not have a significant direct effect on customer loyalty. Mediation analysis demonstrates that customer satisfaction mediates the relationship between emotional attachment and customer experience with loyalty, while binge-watching remains unaffected. These findings highlight the crucial mediating role of customer satisfaction in strengthening loyalty, emphasizing that emotional bonds and experiential factors foster long-term engagement, whereas binge-watching behavior tends to be temporary and does not contribute meaningfully to sustained loyalty among SVOD users.
Carbon Offsetting in Indonesia’s Hospitality and Tourism Sector: Drivers, Barriers, and Strategic Pathways Toward Net Zero Emissions Ni Made Ria Kurniasih Astuty; Gede Sri Darma; Agus Fredy Maradona
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4434

Abstract

The tourism industry represents a major contributor to global greenhouse gas emissions, positioning carbon offsetting as a crucial pathway toward sustainable transition. This study aims to map and synthesize the scholarly literature on carbon offsetting in Indonesia’s hospitality and tourism sector, examining the extent and configuration of sectoral participation in carbon offsetting and analyzing the regulatory, economic, operational, and market-related factors that enable or constrain the adoption and scaling of carbon offsetting across the sector aligning with national net-zero emission 2060 goals. Employing a systematic literature review guided by PRISMA 2020 protocols, 30 peer-reviewed articles published between 2020 and 2025 were analyzed to ensure methodological rigor and replicability. The findings reveal that carbon offsetting practices are largely indirect and voluntary, focusing on reforestation, waste management, and energy efficiency rather than participation in verified carbon credit markets. While policy support and environmental awareness serve as key enablers, adoption remains limited by weak verification standards, insufficient technical capacity, high costs, and low consumer trust. The study concludes that a multi-level governance framework integrating transparent MRV systems, institutional strengthening, and stakeholder collaboration is essential to transform tourism’s potential into measurable contributions to Indonesia’s decarbonization agenda.
Co-Authors Gede Sri Darma Ni Luh Gde Sulastri Diva Astuti Ni Made Ria Kurniasih Astuty