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Community-driven success in equity crowd funding: A study of brand engagement in Bangladesh two-sided markets Md. Al Sabahel ; Murshed Alam ; Shahadat Hossain; Sultan Mahmud; Md. Karimul   Alam
Global Academy of Multidisciplinary Studies Vol. 2 No. 2 (2025): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v2i2.3662

Abstract

Purpose: The aim of this study is to explain how entrepreneurs can benefit from using a brand community (BC) within a two-sided market, especially when they face difficulties in getting financial support. The study focuses on how ideas from Bangladesh-based research can help us understand online financial services, mainly equity crowdfunding. Methods: This research was carried out in Bangladesh and used netnography and qualitative methods to study an equity crowdfunding platform (ECFP). Online observations, community interactions, and qualitative data were collected from users of the platform to understand how the brand community works and supports the system. Results: The study found that in a two-sided market, the brand community around an equity crowdfunding platform (BCB) provides much more than digital funding. Community members also offer skills, social support, personal and professional contacts, and networking opportunities. These non-financial contributions strengthen the whole platform and help both entrepreneurs and investors. Conclusion: The findings show that a brand community embedded within an equity crowdfunding platform functions as a strategic resource that reinforces digital financing, promotes cooperative interactions, and supports ecosystem sustainability for entrepreneurs, investors, and platform managers. Limitation: The study is limited to qualitative data from one country and one type of crowdfunding platform, which may not fully represent other regions or financial systems. Contribution: This study shows how traditional ideas about brand communities can be adapted for modern digital financial services. It contributes to research in marketing, entrepreneurship, and digital finance, and gives managers practical insights for improving investor loyalty and business development in two-sided markets, especially in Bangladesh.
The correlation of cashless banking and profitability in the banking industry in Bangladesh Moutusi Tanha; Md. Karimul Alam; Sultan Mahmud; Shahadat Hossain; Murshed Alam; Md. Al Sabahel
Annals of Management and Organization Research Vol. 5 No. 3 (2024): February
Publisher : goodwood publishing

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Abstract

Purpose: Cashless banking is an innovative banking policy that is gaining prominence in today's digital era of technological advancement. This study investigates the correlation between profitability of the banking sector and adoption of cashless banking in Bangladesh. Research Methodology: The profitability of the cashless banking industry in Bangladesh was measured using Return on Equity (ROE) and Return on Assets (ROA). Profitability is determined by the transaction volume of Mobile Financial Services (MFS), Automated Teller Machines (ATMs), bit cards, and internet banking fund transfers (IBFT). This study uses a multiple regression approach to analyze the association between a bank's profitability and cashless banking. The data used in this analysis were collected from the annual reports of the Central Bank of Bangladesh over a seven-year period. Results: The findings indicate that IBFT has a notable favorable influence on return on equity (ROE), whereas ATM and debit cards have major adverse impacts on ROE. Additionally, mobile financial services (MFS) and IBFT have a positive effect on return on assets (ROA), but debit cards have a negative effect on ROA in Bangladesh’s banking business. The data indicate that nearly all the components have either a positive or negative influence on ROA or ROE. Contribution: However, only IBFT has a positive and substantial influence on ROA and ROE. The results of this study have moderate importance for the regulatory bodies and stakeholders of both banks and non-bank financial firms as well as for academics and the government as a whole.