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All Journal IIJSE Greenation International Journal of Economics and Accounting
Sri Widyastuti
Universitas Pancasila, Jakarta, Indonesia
Economics, Econometrics & Finance

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Bridging the Attitude-Behavior Gap in Green Consumption: A Systematic Literature Review and Integrative Framework Indra Permadi; Arissetyanto Nugroho; Sri Widyastuti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9201

Abstract

The persistent attitude-behavior gap represents one of the most significant challenges in sustainable consumption research. Despite growing environmental consciousness, consumers frequently fail to translate their pro-environmental attitudes into actual green purchase behavior. This systematic literature review synthesizes existing research on the mechanisms that bridge or widen this gap, with particular focus on the dual psychological pathways of value perception and trust formation. Following PRISMA 2020 guidelines, this study systematically reviews empirical articles published between 2016-2025 from Scopus and Web of Science databases. The Theory-Context-Characteristics-Methodology (TCCM) framework is employed to organize and synthesize findings, identify research gaps, and propose future research directions. The review reveals that the Theory of Planned Behavior and Value-Belief-Norm Theory dominate the theoretical landscape, while Signaling Theory remains underutilized. Green perceived value and green trust emerge as critical mediating mechanisms, with the value-based pathway demonstrating stronger effects in emerging market contexts. Environmental concern functions as a significant boundary condition that strengthens the translation of psychological antecedents into actual behavior. This study contributes by integrating fragmented findings through comprehensive TCCM analysis, proposing an integrative dual-pathway framework, and providing a structured research agenda. The review advances theoretical understanding of how environmental signals are processed through cognitive and affective mechanisms to influence consumer behavior.
Sustainability and Experiential Marketing Synergy: The Mediating Role of Customer Satisfaction in Building Customer Loyalty Firda Ainu Sifa; Sri Widyastuti
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.711

Abstract

The expansion of Indonesia’s coffee shop sector illustrates a notable transformation in consumer behavior, where purchasing motives are increasingly shaped by experiential value and environmental awareness rather than solely by product quality. Kopi Nako in Jakarta exemplifies this phenomenon through the implementation of the Daur Baur sustainability concept and an aesthetic store atmosphere that strengthens customers’ emotional engagement with the brand. This research investigates how Green Marketing and Store Atmosphere influence Customer Loyalty, with Customer Satisfaction serving as a mediating construct. Using an explanatory quantitative approach, data were collected from 304 Kopi Nako customers in Jakarta through an online questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings indicate that both Green Marketing and Store Atmosphere significantly and positively affect Customer Satisfaction and Customer Loyalty. Moreover, Customer Satisfaction significantly mediates the relationships between Green Marketing, Store Atmosphere, and Customer Loyalty. These results highlight that sustainability initiatives and immersive store experiences serve as key drivers of emotional and behavioral loyalty in the modern coffee shop industry.
Co-Authors Arissetyanto Nugroho Firda Ainu Sifa Permadi, Indra