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All Journal Jurnal Ekonomi Manajemen Sistem Informasi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN IIJSE Greenation International Journal of Tourism and Management
Arissetyanto Nugroho
Universitas Pancasila, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Bridging the Attitude-Behavior Gap in Green Consumption: A Systematic Literature Review and Integrative Framework Indra Permadi; Arissetyanto Nugroho; Sri Widyastuti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9201

Abstract

The persistent attitude-behavior gap represents one of the most significant challenges in sustainable consumption research. Despite growing environmental consciousness, consumers frequently fail to translate their pro-environmental attitudes into actual green purchase behavior. This systematic literature review synthesizes existing research on the mechanisms that bridge or widen this gap, with particular focus on the dual psychological pathways of value perception and trust formation. Following PRISMA 2020 guidelines, this study systematically reviews empirical articles published between 2016-2025 from Scopus and Web of Science databases. The Theory-Context-Characteristics-Methodology (TCCM) framework is employed to organize and synthesize findings, identify research gaps, and propose future research directions. The review reveals that the Theory of Planned Behavior and Value-Belief-Norm Theory dominate the theoretical landscape, while Signaling Theory remains underutilized. Green perceived value and green trust emerge as critical mediating mechanisms, with the value-based pathway demonstrating stronger effects in emerging market contexts. Environmental concern functions as a significant boundary condition that strengthens the translation of psychological antecedents into actual behavior. This study contributes by integrating fragmented findings through comprehensive TCCM analysis, proposing an integrative dual-pathway framework, and providing a structured research agenda. The review advances theoretical understanding of how environmental signals are processed through cognitive and affective mechanisms to influence consumer behavior.
Digital Marketing Strategy to Enhance Competitive Advantage in Offline Mobile Phone Retail Stores in the Greater Jakarta (Jabodetabek) Area: A Systematic Literature Review Muphimin Muphimin; Arissetyanto Nugroho; Zulkifli Zulkifli
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 5 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i5.8447

Abstract

Offline mobile phone retail stores in the Greater Jakarta (Jabodetabek) area face increasing competitive pressure due to the growth of e-commerce, shifts in consumer behavior, and the rising adoption of digital marketing and digital payment systems. Meanwhile, the growth of the national smartphone market has not been fully accompanied by improved performance of physical retail outlets. This condition indicates a gap between industry growth and the competitiveness of offline stores, highlighting the need for a strategic model that integrates operational capabilities with digital marketing practices. This study aims to develop a conceptual model explaining the roles of supply chain management, service quality, customer experience, and digital payment in influencing competitive advantage, with digital marketing as a mediating variable and strategic flexibility as a moderating variable. The research employs a qualitative approach using a Systematic Literature Review (SLR) design, following stages that include formulating research questions, establishing inclusion–exclusion criteria, searching scientific databases, selecting relevant articles, extracting data, and conducting thematic analysis to synthesize prior research findings. The review results indicate that operational capabilities and service quality contribute to competitiveness, digital marketing strengthens value perception and purchase decisions, and strategic flexibility enhances the effectiveness of strategies in responding to market dynamics. However, prior studies generally examine these relationships partially and do not integrate them into a comprehensive model. In conclusion, the integration of operational and digital marketing factors through mediation–moderation mechanisms is necessary to enhance the adaptive and sustainable competitive advantage of offline mobile phone retail stores.
Decoding Ethereum's Brand Personality via YouTube Content Analysis Janfry Sihite; Arissetyanto Nugroho; Zulkifli Zulkifli; Yuli Harwani; Darmansyah Darmansyah
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 4 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7.n4.p35-46.2026

Abstract

Purpose: This study examines Ethereum’s brand identity as a decentralized blockchain platform, focusing on how its narrative is co-created and negotiated within the YouTube ecosystem and its implications for market positioning and investor behavior.Research Methodology: A quantitative content analysis and text mining approach was applied to 355 English-language YouTube video descriptions using WordStat software, Brand Personality, sentiment analysis, Term Frequency–Inverse Document Frequency (TF-IDF), Named-Entity Recognition (NER), and hierarchical cluster analysis.Results: The findings show that competence is the dominant brand personality trait (52.48%), followed by excitement (28.37%). Sentiment analysis reveals balanced polarity, with 50.37% negative and 49.63% positive sentiments. Ethereum’s brand narrative is strongly shaped by financial and institutional adoption discussions.Conclusions: Ethereum’s co-created brand identity reflects technological competence and speculative excitement. Without centralized marketing control, YouTube intermediaries influence brand narratives by transforming technical blockchain concepts into financial investment narratives.Limitations: The study focuses only on textual metadata from English-language YouTube videos and does not include visual content or cross-cultural perspectives.Contributions: This study extends digital marketing and decentralized finance research by applying brand personality theory to Decentralized Autonomous Organizations (DAOs) and digital assets.
Developing a Model Scenario Plan for West Java Champion MSMEs Rosanna Wulandari; Arissetyanto Nugroho; Derriawan
Greenation International Journal of Tourism and Management Vol. 3 No. 3 (2025): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i3.509

Abstract

This research aims to design a model to strengthen the competitiveness of Champion MSMEs in West Java through the integration of digital marketing and customer relationship management (CRM) with the Soft Systems Methodology (SSM) approach and planning scenarios. The method used is a mixed method with SEM-PLS analysis, literature studies, interviews, FGDs, and scenario design involving 150 MSME actors in the food and beverage sector. The results of the study show that digital marketing and CRM have a significant effect on customer satisfaction, engagement, and loyalty which has a positive impact on the performance of MSMEs. However, the influence of digital marketing on performance becomes insignificant when mediated by customer engagement and loyalty, while CRM still has an effect both directly and indirectly. Four scenarios for strengthening MSMEs are prepared: (1) Digital – acceleration of digitalization and integrated CRM, (2) Gradual adoption according to readiness, (3) Lagging  focusing on literacy and digital infrastructure, and (4) Adaptive and Innovative  adaptation strategies to market dynamics. The novelty of this research lies in an integrative and participatory scenario-based development model, with practical guidance that is relevant for MSMEs in West Java.
Co-Authors Darmansyah Darmansyah Derriawan Janfry Sihite Muphimin Muphimin Permadi, Indra Rosanna Wulandari Sri Widyastuti Yuli Harwani Zulkifli Zulkifli