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All Journal Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Euis Lisnawati
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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SOSIALISASI PEMASARAN DIGITAL MELALUI SOSIAL MEDIA DAN LEGALITAS USAHA BAGI PELAKU UMKM DI DESA CIREUNGHAS Euis Lisnawati
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1 (2025): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This community service program aims to improve the understanding of Micro, Small, and Medium Enterprises (MSMEs) in Cireunghas Village, Cireunghas District, Sukabumi Regency regarding the importance of business legality through ownership of a Business Identification Number (NIB) and the use of digital marketing strategies. This activity was carried out through a socialization session that discussed NIB and digital marketing. In this activity, participants received information about the importance of business legality and the benefits of having a NIB, such as ease in the licensing process and processing of legal documents through the Online Single Submission (OSS) system. Furthermore, the activity focused on providing education about digital marketing to help MSMEs expand their market reach through social media. Based on the evaluation results, the majority of business actors showed interest in registering a NIB and began to understand the essence of digital marketing. The mentoring process in registering a NIB went smoothly, with participants successfully obtaining NIB documents efficiently. It is hoped that this program can contribute to increasing the capacity and competitiveness of MSMEs in the region.
Environmental Awareness Moderates: The Effects of Green Service Behavior and Employee Hospitality on Green Tourist Satisfaction Dadang Wiranta; Euis Lisnawati; Rema Mulyani
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 4 No. 1 (2026): April
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v4i1.529

Abstract

This study aims to examine the influence of Green Service Behavior and Employee Hospitality on Green Tourist Satisfaction, as well as to analyze the role of Environmental Awareness as a moderating variable. With the development of the concept of sustainable tourism, human resources are required not only to provide excellent service but also to support nature conservation practices. This study focuses on the Situgunung Resort ecotourism area in Sukabumi Regency. Using a quantitative approach, data were collected through a Likert-scale survey using purposive sampling on 125 tourist respondents. Subsequently, the data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results revealed that Green Service Behavior does not have a significant influence on Green Tourist Satisfaction. Conversely, Employee Hospitality was found to have a positive and significant influence on tourist satisfaction. Furthermore, the results of the moderation test indicate that Environmental Awareness does not moderate the relationship between Green Service Behavior or Employee Hospitality and tourist satisfaction. This implies that the level of visitors’ environmental awareness whether high or low does not strengthen or weaken the impact of service on their final satisfaction. In conclusion, friendly personal interactions from employees remain the primary driver of tourist satisfaction in sustainable destinations.
Co-Authors Dadang Wiranta Rema Mulyani