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All Journal Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Pustaka Dianmas Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Masyarakat Multidisiplin
Euis Lisnawati
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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SOSIALISASI PEMASARAN DIGITAL MELALUI SOSIAL MEDIA DAN LEGALITAS USAHA BAGI PELAKU UMKM DI DESA CIREUNGHAS Euis Lisnawati
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1 (2025): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This community service program aims to improve the understanding of Micro, Small, and Medium Enterprises (MSMEs) in Cireunghas Village, Cireunghas District, Sukabumi Regency regarding the importance of business legality through ownership of a Business Identification Number (NIB) and the use of digital marketing strategies. This activity was carried out through a socialization session that discussed NIB and digital marketing. In this activity, participants received information about the importance of business legality and the benefits of having a NIB, such as ease in the licensing process and processing of legal documents through the Online Single Submission (OSS) system. Furthermore, the activity focused on providing education about digital marketing to help MSMEs expand their market reach through social media. Based on the evaluation results, the majority of business actors showed interest in registering a NIB and began to understand the essence of digital marketing. The mentoring process in registering a NIB went smoothly, with participants successfully obtaining NIB documents efficiently. It is hoped that this program can contribute to increasing the capacity and competitiveness of MSMEs in the region.
Environmental Awareness Moderates: The Effects of Green Service Behavior and Employee Hospitality on Green Tourist Satisfaction Dadang Wiranta; Euis Lisnawati; Rema Mulyani
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 4 No. 1 (2026): April
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v4i1.529

Abstract

This study aims to examine the influence of Green Service Behavior and Employee Hospitality on Green Tourist Satisfaction, as well as to analyze the role of Environmental Awareness as a moderating variable. With the development of the concept of sustainable tourism, human resources are required not only to provide excellent service but also to support nature conservation practices. This study focuses on the Situgunung Resort ecotourism area in Sukabumi Regency. Using a quantitative approach, data were collected through a Likert-scale survey using purposive sampling on 125 tourist respondents. Subsequently, the data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results revealed that Green Service Behavior does not have a significant influence on Green Tourist Satisfaction. Conversely, Employee Hospitality was found to have a positive and significant influence on tourist satisfaction. Furthermore, the results of the moderation test indicate that Environmental Awareness does not moderate the relationship between Green Service Behavior or Employee Hospitality and tourist satisfaction. This implies that the level of visitors’ environmental awareness whether high or low does not strengthen or weaken the impact of service on their final satisfaction. In conclusion, friendly personal interactions from employees remain the primary driver of tourist satisfaction in sustainable destinations.
EDUKASI LITERASI KEUANGAN BAGI MASYARAKAT DI KELURAHAN BAROS SUKABUMI Euis Lisnawati; Alhidayatullah Alhidayatullah
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Edukasi literasi keuangan bagi Masyarakat merupakan salah satu solusi dari permasalahan yang dihadapi oleh Masyarakat Kelurahan Baros Sukabumi, yaitu kurangnya kesadaran Masyarakat akan literasi keuangan, kurangnya akses informasi terkait tempat pelatihan literasi keuangan, dan kesulitan dalam memahami bahasa keuangan. Tujuan dari kegiatan ini adalah yaitu meningkatkan pemahaman dan keterampilan Masyarakat terkait literasi keuangan. Metode pelaksanaan kegiatan ini adalah pelatihan kepada Masyarakat Kelurahan Baros Kota Sukabumi, dengan peserta sebanyak 40 orang. Yang menjadi mitra pada kegiatan pelatihan ini adalah Kelurahan Baros Kota Sukabumi. Pada tahap evaluasi sebelum penyampaian materi pemahaman peserta dengan rata-rata sebesar 47,5%, yang didapat dari penyebaran kuesioner dengan pertanyaan (pretest) mengenai literasi keuangan bagi Masyarakat melalui google form terkait materi yang akan disampaikan kepada peserta. Dan setelah penyampaian materi dilakukan posttest untuk melihat peningkatan pemahaman dan kemampuan peserta. Dari hasil penilaian posttest pemahaman dan kemampuan peserta rata-ratanya adalah sebesar 88,33%. Dapat disimpulkan bahwa pelatihan literasi keuangan berdampak positif terhadap pemahaman dan kemampuan peserta dengan peningkatan sebesar 40,83%.   Kata Kunci: edukasi, literasi keuangan, masyarakat, kelurahan baros sukabumi
Analisis Budaya Organisasi Pada Kantor Imigrasi Kelas I Non TPI Sukabumi: Pendekatan Organizational Culture Assessment Instrument (OCAI) Audri Agia Syafitri; Rizal Rizal; Siti Mariam Ulfah; Euis Lisnawati
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1980

Abstract

Budaya organisasi merupakan sistem nilai, norma, dan kebiasaan bersama yang membentuk cara berpikir, bersikap, dan bertindak anggota organisasi dalam mencapai tujuan bersama. Penelitian ini bertujuan untuk menganalisis budaya organisasi pada Kantor Imigrasi Kelas I Non TPI Sukabumi, mencakup nilai organisasi, norma kerja, pola komunikasi, kepemimpinan, kerja sama, disiplin dan etika kerja, simbol dan identitas organisasi, mekanisme penyelesaian masalah, serta jenis budaya organisasi yang dominan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, dengan informan utama dari bagian Kepegawaian yang dipilih secara purposive. Analisis data mengacu pada tahapan Miles dan Huberman, yaitu reduksi data, penyajian data, dan penarikan kesimpulan, yang diperkuat melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa budaya organisasi telah diterapkan melalui komunikasi terbuka pada kegiatan Coffee Morning, kerja sama antarpegawai, penegakan disiplin dan aturan kerja, serta penyelesaian masalah melalui pendekatan komunikasi dan pemahaman kondisi pegawai. Berdasarkan analisis Organizational Culture Assessment Instrument (OCAI), budaya organisasi yang dominan mengarah pada Clan Culture, didukung karakteristik Hierarchy Culture yang tercermin dari kepatuhan terhadap aturan dan prosedur kerja. Temuan ini diharapkan menjadi masukan bagi instansi pemerintah dalam mempertahankan dan mengembangkan budaya organisasi positif guna meningkatkan kualitas pelayanan publik secara berkelanjutan
Manajemen Softskills: Penguatan Kompetensi Analisis Data Penelitian Berbasis SPSS bagi Mahasiswa Manajemen Wawan Ruswandi; Angga Pramadista Sudrajat; Euis Lisnawati; Noornissa Sarah Ginanjar
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7498

Abstract

 The development of science and technology requires students to have the ability to process and analyze research data systematically, accurately, and using technology. However, the results of observations of students in the Management Study Program at Linggabuana University PGRI Sukabumi indicate that data analysis skills using SPSS still need improvement, especially in instrument testing, selection of analysis techniques, and interpretation of statistical output. This Community Service activity aims to improve students' competence, independence, and digital statistical literacy through SPSS-based training. The implementation method uses a participatory-educational approach through hands-on training, which includes needs observation, material preparation, direct practice training, data analysis assistance, and evaluation through pre-tests and post-tests. The activity was carried out on May 3 and 10, 2026, involving 150 students. The evaluation results showed an increase in participant competence, with an average achievement of 83.4% in the good category, especially in aspects of presentation of analysis results, validity and reliability tests, and use of SPSS. In addition, there was an increase in the ability to interpret output and independence in research data analysis. This activity has proven effective in enhancing data analysis skills and supporting the improvement of students' research proposals and theses in a more systematic and data-driven manner.
Co-Authors Alhidayatullah Angga Pramadista Sudrajat Audri Agia Syafitri Dadang Wiranta Noornissa Sarah Ginanjar Rema Mulyani Rizal Rizal Siti Mariam Ulfah Wawan Ruswandi