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All Journal Journal Research of Social Science, Economics, and Management Journal of Law and Social Politics
Abdullah Abdullah
Politeknik Siber Cerdika Internasional
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pelatihan Fire Fighting di PT. Skyworth Industry Indonesia Cikarang Jawa Barat Menurut Keputusan Menteri Tenaga Kerja Nomor 186 Tahun 1999 Tentang Unit Penanggulangan Kebakaran Ditempat Kerja Andi Lala; Abdullah Abdullah; Yenny Frisca Madhona; Monica Laudiasari Destrianti
Journal of Law and Social Politics Vol. 4 No. 1 (2026): Journal of Law and Social Politics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jlsp.v4i1.117

Abstract

Latar belakang: Kebakaran merupakan salah satu potensi bahaya yang signifikan di lingkungan kerja industri, khususnya di sektor manufaktur elektronik seperti PT. Skyworth Industry Indonesia Cikarang Jawa Barat. Dalam rangka meningkatkan kesadaran dan kesiapsiagaan terhadap risiko kebakaran, perusahaan menyelenggarakan program pelatihan fire fighting secara terencana dan berkelanjutan. Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui program, prosedur, dan implementasi pelatihan fire fighting di PT. Skyworth Industry Indonesia Cikarang Jawa Barat Keputusan Menteri Tenaga Kerja Nomor 186/MEN/1999. Metode: Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi langsung, wawancara, dan dokumentasi. Hasil: Berdasarkan hasil pengumpulan data dan analisis, pelatihan yang dilaksanakan mencakup pelatihan dasar kebakaran, pelatihan evakuasi, dan pelatihan pertolongan pertama (P3K). Perusahaan belum memiliki prosedur khusus terkait pelatihan fire fighting, namun kegiatan ini mengacu pada dokumen Kesiapsiagaan dan Tanggap Darurat bernomor IMS-GA-HR-02 dan diselenggarakan setiap enam bulan. Pelatihan ini dinilai mampu meningkatkan keterampilan dan kesiapsiagaan karyawan dalam menghadapi kondisi darurat kebakaran di tempat kerja. Kesimpulan: Seluruh kegiatan pelatihan telah mengacu pada Keputusan Menteri Tenaga Kerja Nomor 186/MEN/1999, yaitu Pasal 2 ayat (2) huruf b untuk pelatihan dasar kebakaran, Pasal 2 ayat (2) huruf c untuk pelatihan evakuasi, dan Pasal 2 ayat (2) huruf d untuk pelatihan P3K.
Google Ads Optimization as a Digital Marketing Strategy in Increasing the Competitiveness of Fashion MSMEs Ikhsan Nendi; Abdullah Abdullah; Arif Maulana
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1261

Abstract

This research aims to develop and validate the Google Ads Optimization Framework for Fashion SMEs (GAOF-FS) as a strategic solution to increase the competitiveness of fashion MSMEs in the digital era. Using a Design Science Research approach with a mixed-method method, this research involved 30 fashion MSMEs in Cirebon through surveys, in-depth interviews, and Focus Group Discussions. The results of the analysis showed that 67.3% of MSMEs experienced limited digital knowledge, 72.8% were constrained by budget, and 81.5% had digital positioning difficulties. Only 3.3% of MSMEs are actively using Google Ads. The GAOF-FS framework developed consists of four integrated modules: (1) Strategic Planning Module with components of ecosystem analysis, competitor mapping, and campaign objective determination; (2) The Campaign Design Module includes a keyword research framework, ad copywriting template, and landing page optimization; (3) Budget Management Module with dynamic allocation model and ROI calculator; (4) Performance Monitoring Module with dashboard analytics and GAPS metrics. Expert validation shows an approval rate of 87.5% for relevance, 85.0% for technical feasibility, 90.0% for user-friendliness, and 88.8% for potential impact. User validation (MSMEs) resulted in a usability score of 4.23/5, perceived usefulness 4.47/5, ease of use 4.15/5, and intention to use 4.38/5. This framework provides academic contributions in the form of adaptive models based on local contexts and practical contributions in the form of operational guidelines that are applicable to MSMEs with limited digital literacy.
Co-Authors Andi Lala Arif Maulana Monica Laudiasari Destrianti Nendi, Ikhsan Yenny Frisca Madhona