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All Journal Wasīlah: Journal Of Sharia Sciences Mavinis
Jazila Zahroul Hasby
Institut Ahmad Dahlan Probolinggo
Religion Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MENAFSIR ULANG BENTHAM DAN MALTHUS TENTANG KONSEP KONSUMSI BERKELANJUTAN Jazila Zahroul Hasby; Septia Wulandari; Ahmad Syaifuddin Romli; Reza Hilmy Luayyin
Wasīlah: Journal Of Sharia Sciences Vol. 1 No. 3 (2025): November
Publisher : Wasīlah: Journal Of Sharia Sciences

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Global economic developments have shifted consumption patterns toward short-term gratification, often neglecting environmental sustainability. This study aims to examine the relevance of classical economic thought—specifically that of Jeremy Bentham and Thomas Robert Malthus—regarding sustainable consumption from the perspective of university students. Using a qualitative library research approach, supported by questionnaires and limited interviews, the findings reveal that most students understand Bentham’s utilitarian principle of maximizing collective happiness and Malthus’ theory of limited natural resources. However, real-life application remains limited, with practical considerations such as affordability and convenience taking precedence. Students tend to adopt a hybrid perspective that combines ethical values with ecological awareness. This study highlights the importance of integrating classical theories with modern sustainability challenges to foster more conscious consumption behavior, as well as the strategic role of higher education in promoting behavioral change among the younger generation. Kata kunci: Konsumsi Berkelanjutan, Jeremy Bentham, Thomas Malthus, Mahasiswa, Utilitarianisme, Keterbatasan Sumber Daya
Integrasi Segmentasi Pelanggan dan Bauran Pemasaran untuk Meningkatkan Keunggulan Kualitas Produk di Pasar Jazila Zahroul Hasby; Muqaffi Abdillah
Management Innovation Business Journal Vol. 1 No. 1 (2026): Juli
Publisher : Journal-aharesearch.com

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Increasing market competition requires firms to continuously develop superior product quality by aligning marketing strategies with diverse customer preferences in order to sustain competitive advantage. This study aims to empirically examine how the integration of customer segmentation and marketing mix strategies influences product quality superiority in competitive markets. The methodology used is quantitative and explanatory in nature with the help of structural equation modeling (SEM) with survey results obtained from 342 consumers in the manufacturing and modern retail industries. The findings indicate that customer segmentation is an important variable in the formation of the marketing mix and that both variables are positively contributing to the achievement of product quality superiority. The research contributes to the marketing discipline by proposing an integrated quantitative model that is used to explain the formation of sustainable product quality superiority with managerial implications for businesses that aim to enhance their competitive advantage with the help of marketing strategies.
Co-Authors Ahmad Syaifuddin Romli Muqaffi Abdillah Septia Wulandari