Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Utama (Juria)
Arnastya Iswara Sanantagraha
Computer Science Department, BINUS Graduate Program - Doctor of Computer Science, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality on Consumer Purchase Decisions Erlina Puspitaloka Mahadewi; Arnastya Iswara Sanantagraha
Astina: Jurnal Ekonomi Utama Vol 3 No 2 (2024): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v3i2.181

Abstract

This study aims to determine the effect of service quality on consumer purchasing decisions at Warung Makan Soto Madura in Ciputat, South Tangerang. The method used is explanatory research with a sample of 99 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the service quality variable obtained an average score of 3.42 with good criteria. The purchasing decision variable obtained an average score of 3.84 with good criteria. Service quality has a significant effect on purchasing decisions with the regression equation Y = 8.624 + 0.871X, and a correlation value of 0.770 or strong with a determination of 59.3%. Hypothesis testing obtained t count> t table or (11.699> 1.986) and a significance of 0.000 <0.05.
Co-Authors Erlina Puspitaloka Mahadewi