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Antonius Felix
Bunda Mulia University
Computer Science & IT Social Sciences Other

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Menakar Potensi Pasar E-Commerce: Pelajaran dari Kesuksesan dari Platform E-Commerce Alibaba Antonius Felix; Julius Sutrisno; Alden Jonathan Wijaya; William Hakim; Niko Niko; Daniel Wilson
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 2 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i2.9214

Abstract

Perkembangan e-commerce global menuntut strategi inovatif untuk meraih kesuksesan berkelanjutan. Tujuan penelitian ini adalah untuk menganalisis strategi kunci yang diterapkan Alibaba Group dalam mendominasi pasar domestik dan memperluas jangkauan internasionalnya, serta menarik relevansinya bagi pengembangan e-commerce di Indonesia. Metode yang digunakan adalah kualitatif dengan pendekatan studi pustaka (library research), yang mengandalkan analisis data sekunder dari laporan tahunan, jurnal akademis, dan publikasi terpercaya. Hasil penelitian mengidentifikasi tiga pilar strategi utama yang mendorong kesuksesan Alibaba: (1) Inovasi pemasaran melalui penciptaan dan pengembangan festival belanja "Single's Day" (11.11) yang memanfaatkan diskon besar-besaran, konten kreatif, dan teknologi kecerdasan artifisial; (2) Ekspansi global yang agresif melalui strategi Mergers and Acquisitions (M&A), seperti pengambilalihan Lazada di Asia Tenggara, untuk penetrasi pasar yang cepat dan efektif; serta (3) Implementasi filosofi "Customers First" yang diwujudkan melalui kemudahan transaksi, dukungan komprehensif bagi merchant, dan jaminan kualitas layanan. Strategi-strategi ini sukses karena didukung oleh pemahaman mendalam tentang perilaku konsumen Tiongkok yang melekat pada media sosial dan sangat responsif terhadap nilai serta promosi. Kesimpulan dari studi ini adalah bahwa kesuksesan Alibaba menawarkan pelajaran penting bagi pelaku e-commerce, khususnya di Indonesia, tentang pentingnya menciptakan inovasi pemasaran yang disruptif, melaksanakan ekspansi strategis yang terencana, dan menempatkan pengalaman pelanggan sebagai inti dari semua operasional bisnis untuk membangun keunggulan kompetitif yang berkelanjutan.
The Impact of Shopee PayLater on Students' Consumptive Behavior: Between Convenience and Traps Antonius Felix; Vindis Vindis; Yulianto Yulianto; Rivaldo Lyem Tratabofa Hutasoit; Fanuel Alexander; Julius Sutrisno
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 4, No 2 (2024): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v4i2.7358

Abstract

This study aims to examine the in-depth impact of using the Shopee PayLater feature on students' consumptive behavior. Through in-depth interviews with a number of active Shopee PayLater users, this study reveals a significant correlation between the use of this feature and increased consumptive behavior. The ease of access, attractive promotions, and payment flexibility offered by Shopee PayLater are the main attractions for students.The research findings show that students tend to use Shopee PayLater to meet urgent needs, such as buying books, stationery, or other daily necessities. However, this easy access also triggers uncontrolled consumptive behavior, such as purchasing unnecessary items or making impulsive purchases driven by promotions. In addition, the payment flexibility offered by Shopee PayLater can make students feel more comfortable with debt and postpone payments, potentially leading to financial problems in the future.This study also identifies other factors that influence the consumptive behavior of Shopee PayLater-using students, such as peer influence, consumptive lifestyles, and financial literacy levels. Students with a more consumptive social environment are more likely to be influenced to use Shopee PayLater excessively. Moreover, students with low financial literacy levels tend to have difficulty managing their finances and are more susceptible to the temptation to make impulsive purchases.Based on the results of this study, it can be concluded that Shopee PayLater has a complex impact on students' consumptive behavior. On the one hand, this feature provides convenience and flexibility that is much needed, especially for students with financial constraints. On the other hand, this ease can also trigger unhealthy consumptive behavior if not managed well. Therefore, it is important for students to have adequate financial literacy to be able to use this feature wisely and avoid financial problems in the future.
Co-Authors Alden Jonathan Wijaya Daniel Wilson Fanuel Alexander Julius Sutrisno Julius Sutrisno Niko Niko Rivaldo Lyem Tratabofa Hutasoit Vindis Vindis William Hakim Yulianto Yulianto