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p-Index From 2021 - 2026
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All Journal IIJSE Danadyaksa: Post Modern Economy Journal
Ahmad Ajib Ridlwan
Universitas Negeri Surabaya, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Penggunaan Media Sosial Dan Religiositas Islam Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Pada Karyawan Amdk Di Indonesia Della Rista Pratiwi; Ahmad Ajib Ridlwan; A’rasy Fahrullah; Yan Putra Timur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6455

Abstract

This study aims to analyze the influence of social media usage and Islamic religiosity on employee performance, with job satisfaction as a mediating variable, among bottled drinking water (AMDK) industry employees in Indonesia. A quantitative approach was used with a non-probability purposive sampling technique, involving 214 respondents. Data were collected through online questionnaires, then analyzed using SPSS 24 for descriptive analysis and Smart PLS 4 for structural model analysis. The results show that social media usage and Islamic religiosity, both directly and indirectly (through job satisfaction), positively and significantly affect employee performance. This study enriches the understanding of the relationship between these variables in the context of the AMDK industry in Indonesia, while highlighting the importance of optimizing social media usage and integrating religious values to enhance employee performance.
Digital Social Engagement and Halal Fashion Loyalty: Unveiling the Mediating Roles of Halal Brand Personality and Equity Mazaya Najmy Tsaqyfa; Ahmad Ajib Ridlwan; Sri Abidah Suryaningsih
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 2 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i2.985

Abstract

This study explores how digital communication mechanisms foster consumer loyalty in Indonesia's booming halal fashion market by analyzing the effect of Social Information Processing (SIP) on Brand Loyalty through the mediating roles of Halal Brand Personality and Halal Brand Equity. Utilizing a quantitative approach, primary data were gathered from 483 consumers via purposive sampling and analyzed using Structural Equation Modeling Partial Least Squares (SEM PLS) with SmartPLS 4.0. The findings demonstrate that SIP exerts a positive and significant effect on Halal Brand Personality, Halal Brand Equity, and Brand Loyalty, both directly and indirectly through the full dynamic of these mediating constructs. The novelty of this research lies in integrating SIP theory into the ethical fashion sector, proving that modern digital social cues effectively construct authentic religious brand perceptions and long-term commitment. Practically, these insights suggest that halal fashion marketers should move beyond generic promotional campaigns toward hyper-interactive, community-based content, while maintaining Islamic values as core brand equity to cultivate sustainable consumer loyalty.
Co-Authors A’rasy Fahrullah Della Rista Pratiwi Mazaya Najmy Tsaqyfa Sri Abidah Suryaningsih Yan Putra Timur