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M. Albi Sahal Ma’hadi
Universitas Djuanda, Bogor, Indonesia

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Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members Awa Awa; Afzil Ramadian; Yoyok Priyo Hutomo; Saepul Alam; M. Albi Sahal Ma’hadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6541

Abstract

Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors.
Workload, Work Environment, Organizational Culture and Its Influence on the Performance of Indonesian Migrant Workers in Koperasi Ladang Berhad, Terengganu Awa Awa; Erni Yuningsih; Yoyok Priyo Hutomo; Lia Kian; M. Albi Sahal Ma’hadi; Fina Aprilia; Karmila Karmila; Alisya Subhani; Tiara Cahyani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

Companies in Malaysia employ a significant number of Indonesian workers, such as cooperatives, which play a crucial role in the palm oil business in Malaysia. Cooperatives are also growing, particularly in the palm oil plantation and farming sectors. However, Indonesian migrant workers' performance is still suboptimal. Factors that contribute to worker performance need to be addressed as a means of improvement. Comprehensive research on the influence of workload, work environment, and organizational culture on worker performance of Indonesian Migrant Workers in Malaysia, with a case study of cooperatives, namely Indonesian Migrant Workers at Koperasi Ladang Berhad, Terengganu involving all of these variables has not been studied before. This study examines the effects of workload, work environment, and organizational culture on the performance of Indonesian migrant workers at Koperasi Ladang Berhad, Terengganu. A quantitative approach was employed, utilizing a saturated sampling technique through the distribution of questionnaires to all 68 Indonesian migrant workers at the organization. Researchers used multiple linear regression data analysis with data tabulation through SPSS 27. The study found that, individually, workload has a negative and significant effect on worker performance, while both work environment and organizational culture have positive and significant effects. Collectively, workload, work environment, and organizational culture significantly influence worker performance. The coefficient of determination indicates that 91.4% of the variance in worker performance can be explained by these three variables, with the remaining 8.6% attributable to factors outside the research model. These findings may serve as a reference for researchers, business practitioners, and stakeholders, and further research in other sectors is recommended.