Article Per Year (5 Year)
p-Index From 2021 - 2026
2.747
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Scientific Journal of Reflection : Economic, Accounting, Management and Business QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL VISIONIDA Community Engagement and Emergence Journal (CEEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Khidmah Jurnal Pengabdian Masyarakat Dinamika CONSEN: Indonesian Journal of Community Services and Engagement Karimah Tauhid IIJSE Jurnal Intelek Insan Cendikia
Awa Awa
Fakultas Ekonomi Dan Bisnis, Universitas Djuanda, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) Awa Awa; Palahudin
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.11241

Abstract

Indonesia is a country with a large number of micro, small and medium enterprises (MSMEs) sectors. MSMEs must apply creativity and innovation in order to face increasingly competitive levels of business competition. Understanding and awareness of the importance of creativity and innovation among MSMEs is still low. Understanding the differences between creativity and innovation is still felt to be ambiguous and wrong. The application of the concepts of creativity and innovation is still considered unimportant, considering that many business people want to succeed in their business instantly, without thinking too much, which can drain their mind and energy. The research explores the differences between creativity and innovation, the concept of the importance of creativity and innovation in MSMEs, and the results of research on the importance of creativity and innovation in MSMEs comprehensively examine these things as has never been done before. The aim of the research is to explore the importance of creativity and innovation in MSMEs. The method used is library research, using critical analysis techniques. The results of research exploring the importance of creativity and innovation in MSMEs show that there are 14 differences between creativity and innovation. The importance of creativity and innovation is: (1) creativity and innovation have been accepted in the fields of business/business and management, and can only be achieved through creative and innovative solutions; (2) creativity and innovation in business are two things that business people need to have and develop for success; and (3) creativity and innovation are so important in the business world, that it is necessary to optimize creative and innovative abilities and ideas. Research studies on the importance of creativity and innovation in MSMEs include: the importance of creativity and innovation, the role of creativity and innovation, the impact of creativity and innovation, and the influence of creativity and innovation. The research on the importance of creativity and innovation examines the following 12 things: (1) entrepreneurship (ability, competence, intention, spirit and entrepreneurial mindset); (2) business success/success; (3) continuity/sustainability of business; (4) business development/progress; (5) increasing competitiveness/competitive advantage; (6) buying interest; (7) purchasing decisions; (8) increasing consumer purchasing power; (9) consumer satisfaction; (10) increasing the value of products/services; (11) increase in sales volume/income turnover; and (12) business/marketing performance.
Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members Awa Awa; Afzil Ramadian; Yoyok Priyo Hutomo; Saepul Alam; M. Albi Sahal Ma’hadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6541

Abstract

Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors.
The Influence of Workload, Education Skills, and Autonomy on Job Satisfaction Moderated by Digital Skills Afzil Ramadian; Awa Awa; Dede Syahrudin; Della Zulfia Nurlinda; Puput Sabrina Laelani Putri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7130

Abstract

The purpose of this study is to identify the effects of workload, education skills, and autonomy on job satisfaction, moderated by digital skills. This research is classified as quantitative research. The population of this study consists of employees at the Central Office of the Ministry of Marine Affairs and Fisheries. The sampling technique used in this study is purposive sampling, resulting in a sample size of 140 employees from the Central Office of the Ministry of Marine Affairs and Fisheries. The data analysis technique employed in this study uses Partial Least Squares (PLS). PLS is a Structural Equation Modeling (SEM) approach. The results show that: 1) Workload has a significant and positive effect on Job Satisfaction; 2) Educational Skill has a significant and positive effect on Job Satisfaction; 3) Autonomy has a significant and positive effect on Job Satisfaction; 4) Digital Skill cannot moderate the effect of Workload on Job Satisfaction; 5) Digital Skill cannot moderate the effect of Educational Skill on Job Satisfaction; and 6) Digital Skill cannot moderate the effect of Autonomy on Job Satisfaction.
Implementasi Techno-Ecopreneurship Daur Ulang Limbah dalam Mencapai Business Sustainability UMKM di Bogor Selatan Yoyok Priyo Hutomo; Erny Amriani Asmin; Rachmat Gunawan; Awa; Fina Aprilia; Rizka Zulfaliani Putri
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Qardhul Hasan: Media Pengabdian kepada Masyarakat
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v12i1.22895

Abstract

Kelurahan Rancamaya, Kecamatan Bogor Selatan, Kota Bogor memiliki potensi besar dalam pengembangan ekonomi kreatif berbasis kerajinan daur ulang limbah. Produk UMKM yang dihasilkan sangat beragam, meliputi pengolahan kain perca, kertas, kardus, kaleng, plastik kemasan, botol plastik, hingga minyak jelantah yang dikelola melalui bank sampah Abhinaya. Namun, pelaku UMKM masih menghadapi kendala pada aspek produksi dan pemasaran. Kegiatan ini bertujuan memberdayakan kemitraan masyarakat melalui program PKM bagi UMKM daur ulang limbah di Rancamaya. Metode yang digunakan meliputi sosialisasi, seminar, pelatihan, penerapan teknologi, pendampingan, evaluasi, dan keberlanjutan program. Hasil kegiatan menunjukkan adanya solusi konkret, terutama melalui penerapan konsep techno-ecopreneurship. Penggunaan teknologi seperti mesin press, timbangan digital, mesin jahit, serta aplikasi keuangan Limbah Qita mampu meningkatkan kualitas dan kapasitas produksi. Selain itu, penerapan perhitungan HPP dan digital payment (QRIS, DANA) membuat transaksi lebih efisien. Dari sisi pemasaran, pemanfaatan media sosial dan marketplace memperluas jangkauan pasar. Optimalisasi strategi ini diharapkan dapat meningkatkan daya saing, pendapatan, serta keberlanjutan UMKM berbasis potensi lokal.
Workload, Work Environment, Organizational Culture and Its Influence on the Performance of Indonesian Migrant Workers in Koperasi Ladang Berhad, Terengganu Awa Awa; Erni Yuningsih; Yoyok Priyo Hutomo; Lia Kian; M. Albi Sahal Ma’hadi; Fina Aprilia; Karmila Karmila; Alisya Subhani; Tiara Cahyani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies in Malaysia employ a significant number of Indonesian workers, such as cooperatives, which play a crucial role in the palm oil business in Malaysia. Cooperatives are also growing, particularly in the palm oil plantation and farming sectors. However, Indonesian migrant workers' performance is still suboptimal. Factors that contribute to worker performance need to be addressed as a means of improvement. Comprehensive research on the influence of workload, work environment, and organizational culture on worker performance of Indonesian Migrant Workers in Malaysia, with a case study of cooperatives, namely Indonesian Migrant Workers at Koperasi Ladang Berhad, Terengganu involving all of these variables has not been studied before. This study examines the effects of workload, work environment, and organizational culture on the performance of Indonesian migrant workers at Koperasi Ladang Berhad, Terengganu. A quantitative approach was employed, utilizing a saturated sampling technique through the distribution of questionnaires to all 68 Indonesian migrant workers at the organization. Researchers used multiple linear regression data analysis with data tabulation through SPSS 27. The study found that, individually, workload has a negative and significant effect on worker performance, while both work environment and organizational culture have positive and significant effects. Collectively, workload, work environment, and organizational culture significantly influence worker performance. The coefficient of determination indicates that 91.4% of the variance in worker performance can be explained by these three variables, with the remaining 8.6% attributable to factors outside the research model. These findings may serve as a reference for researchers, business practitioners, and stakeholders, and further research in other sectors is recommended.
kualitas produk pada UMKM family cattering Rina Erlita; Awa Awa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4555

Abstract

Micro, Small and Medium Enterprises (MSMEs) in the culinary industry must maintain product quality, which is influenced by food innovation in addition to taste and appearance. Product quality is an important factor in maintaining business competitiveness amidst increasingly tight culinary business competition. However, in catering MSMEs, the implementation of product quality based on indicators of presentation, taste and innovative food is still inadequate. This condition has the potential to reduce the level of consumer satisfaction and the business image in the eyes of customers. The aim of the research is to explore product quality at Family Cattering MSMEs in Bogor, identifying the main problems that arise in Family Cattering. The research uses qualitative methods, through direct observation of production and presentation procedures, as well as interviews with business owners. The data obtained was analyzed descriptively to describe actual conditions in the field. Research findings show that there are still problems with presentation indicators, including packaging that is easily damaged, lack of business identity in packaging design, and an unattractive buffet layout. The texture of the rice is too soft and the taste of the food is uneven is the main problem with the taste. Meanwhile, in innovative food (food innovation), Family Cattering already has quite a variety of menus, but innovation in developing new menus and serving is still limited. This research emphasizes that presentation by adding additional mats or containers made from mica, packaging so that it is not plain, changing water products to better known brands, varying batik motifs, making buffet tables more regular, taste adjustments in water dosage and cooking time. This research can be used as a guide for academics, practitioners, business people and other stakeholders.
ANALISIS PELATIHAN KARYAWAN PADA UNIT BUMI KEPANDUAN SENTUL BOGOR Arif Luqman Ibrahim Sutarno; Awa Awa
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1099

Abstract

This research was conducted at Unit Bumi Kepanduan Sentul Bogor, a company operating in camping ground services. The main issue identified is that employee training has not been implemented optimally, particularly regarding the relevance of training materials and the availability of training facilities, which affects service quality. This study aims to examine the implementation of employee training and identify existing problems. The research employed a descriptive qualitative approach with data collected through observation, interviews, literature study, and documentation. The findings indicate that training programs have been conducted but have not yet achieved optimal results due to unsuitable training materials and limited training facilities. Therefore, improvements in training content and facilities are necessary to enhance employee service quality.
BUSINESS SUSTAINABILITY DETERMINANTS IN MSMES MEMBERS OF THE WASTE RECYCLING COOPERATIVE, CENTRAL BOGOR Asep Sofwan Munandar; Awa Awa
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25419

Abstract

The problem of waste, especially plastic, has become a crucial global environmental challenge due to its inherent difficulty in decomposing naturally. Despite the enormous potential for waste reduction and the aesthetic value of products, the long-term business sustainability of MSMEs still faces serious obstacles. This study aims to analyze and measure the influence of green financial literacy and circular entrepreneurship on business sustainability through green financial performance, using a case study of MSMEs as members of a waste recycling cooperative in Central Bogor. This research method uses a quantitative approach with a causal associative method. The population is all MSMEs registered as active members of the waste recycling cooperative in Central Bogor, amounting to 80 people. The sampling technique used is saturated or census sampling. Data analysis was conducted using the Variance-Based Structural Equation Modeling (VB-SEM) approach. The results show that the coefficient of determination model R2 path 1 is 0.501 and R2 path 2 is 0.755. Green financial literacy and circular entrepreneurship have a positive and significant effect on green financial performance and business sustainability. In addition, green financial performance also has a positive and significant effect on business sustainability and mediates the influence of green financial literacy and circular entrepreneurship on business sustainability
Kedisiplinan Kerja pada UMKM Mars Chicks Bogor Muhammad Nurohman; Awa Awa
Jurnal Intelek Insan Cendikia Vol. 3 No. 05 (2026): MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kedisiplinan kerja karyawan pada UMKM Mars Chicks Bogor serta dampaknya terhadap kinerja operasional perusahaan. Metode yang digunakan dalam penelitian ini adalah observasi, wawancara, diskusi, dokumentasi, dan analisis data hasil pra-survei. Hasil penelitian menunjukkan bahwa tingkat kedisiplinan kerja karyawan masih tergolong rendah, dengan rata-rata ketidakdisiplinan sebesar 52%. Permasalahan utama terletak pada rendahnya ketaatan terhadap peraturan perusahaan, yang mencapai 71% karyawan belum patuh. Kondisi ini berdampak pada tidak tercapainya target kinerja seperti penjualan, produksi, dan kepuasan pelanggan. Upaya yang dilakukan perusahaan meliputi peningkatan pengawasan, penegasan aturan, serta penerapan sanksi. Namun, diperlukan pendekatan yang lebih efektif dan konsisten untuk meningkatkan kedisiplinan kerja karyawan guna mendukung pencapaian tujuan usaha.
Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.
Co-Authors Afzil Ramadian Alisya Subhani Ananda Putri Sherlina Sherli Arif Luqman Ibrahim Sutarno Asep Sofwan Munandar Azzahra Zettira Subhiani Bunga Putri Andriyadi Dede Syahrudin Della Zulfia Nurlinda Della Zulfia Nurlinda Dwi Gemina Erni Yuningsih Erny Amriani Asmin Fathia Jahra Fe, Didi Fina Aprilia Fina Aprilia Firmansyah Firmansyah Gilang Pratama Mulya Hanna Maulyda Assyfa Hutomo, Yoyok Priyo Karmila Karmila Kian, Lia M. Albi Sahal Ma’hadi Maila Mulida Rahmawati Muhammad Nurohman Palahudin Palahudin Puput Sabrina Laelani Putri Rachmat Gunawan Rian Permana Rina Erlita Rizka Zulfaliani Putri Saepul Alam Saepul Jamaludin Samsuri . Samsuri Samsuri Siti Sonia Siti Zuhur Hanifah Sudarijati Tiara Cahyani Tini Kartini Tini Kartini Tini Kartini Kartini Yoyok Priyo Hutomo Yoyok Priyo Hutomo Yulianingsih