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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL VISIONIDA Dinamika CONSEN: Indonesian Journal of Community Services and Engagement IIJSE Jurnal Intelek Insan Cendikia
Awa Awa
Universitas Djuanda
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) Awa Awa; Palahudin
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.11241

Abstract

Indonesia is a country with a large number of micro, small and medium enterprises (MSMEs) sectors. MSMEs must apply creativity and innovation in order to face increasingly competitive levels of business competition. Understanding and awareness of the importance of creativity and innovation among MSMEs is still low. Understanding the differences between creativity and innovation is still felt to be ambiguous and wrong. The application of the concepts of creativity and innovation is still considered unimportant, considering that many business people want to succeed in their business instantly, without thinking too much, which can drain their mind and energy. The research explores the differences between creativity and innovation, the concept of the importance of creativity and innovation in MSMEs, and the results of research on the importance of creativity and innovation in MSMEs comprehensively examine these things as has never been done before. The aim of the research is to explore the importance of creativity and innovation in MSMEs. The method used is library research, using critical analysis techniques. The results of research exploring the importance of creativity and innovation in MSMEs show that there are 14 differences between creativity and innovation. The importance of creativity and innovation is: (1) creativity and innovation have been accepted in the fields of business/business and management, and can only be achieved through creative and innovative solutions; (2) creativity and innovation in business are two things that business people need to have and develop for success; and (3) creativity and innovation are so important in the business world, that it is necessary to optimize creative and innovative abilities and ideas. Research studies on the importance of creativity and innovation in MSMEs include: the importance of creativity and innovation, the role of creativity and innovation, the impact of creativity and innovation, and the influence of creativity and innovation. The research on the importance of creativity and innovation examines the following 12 things: (1) entrepreneurship (ability, competence, intention, spirit and entrepreneurial mindset); (2) business success/success; (3) continuity/sustainability of business; (4) business development/progress; (5) increasing competitiveness/competitive advantage; (6) buying interest; (7) purchasing decisions; (8) increasing consumer purchasing power; (9) consumer satisfaction; (10) increasing the value of products/services; (11) increase in sales volume/income turnover; and (12) business/marketing performance.
Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members Awa Awa; Afzil Ramadian; Yoyok Priyo Hutomo; Saepul Alam; M. Albi Sahal Ma’hadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6541

Abstract

Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors.
ANALISIS PELATIHAN KARYAWAN PADA UNIT BUMI KEPANDUAN SENTUL BOGOR Arif Luqman Ibrahim Sutarno; Awa Awa
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1099

Abstract

This research was conducted at Unit Bumi Kepanduan Sentul Bogor, a company operating in camping ground services. The main issue identified is that employee training has not been implemented optimally, particularly regarding the relevance of training materials and the availability of training facilities, which affects service quality. This study aims to examine the implementation of employee training and identify existing problems. The research employed a descriptive qualitative approach with data collected through observation, interviews, literature study, and documentation. The findings indicate that training programs have been conducted but have not yet achieved optimal results due to unsuitable training materials and limited training facilities. Therefore, improvements in training content and facilities are necessary to enhance employee service quality.
BUSINESS SUSTAINABILITY DETERMINANTS IN MSMES MEMBERS OF THE WASTE RECYCLING COOPERATIVE, CENTRAL BOGOR Asep Sofwan Munandar; Awa Awa
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25419

Abstract

The problem of waste, especially plastic, has become a crucial global environmental challenge due to its inherent difficulty in decomposing naturally. Despite the enormous potential for waste reduction and the aesthetic value of products, the long-term business sustainability of MSMEs still faces serious obstacles. This study aims to analyze and measure the influence of green financial literacy and circular entrepreneurship on business sustainability through green financial performance, using a case study of MSMEs as members of a waste recycling cooperative in Central Bogor. This research method uses a quantitative approach with a causal associative method. The population is all MSMEs registered as active members of the waste recycling cooperative in Central Bogor, amounting to 80 people. The sampling technique used is saturated or census sampling. Data analysis was conducted using the Variance-Based Structural Equation Modeling (VB-SEM) approach. The results show that the coefficient of determination model R2 path 1 is 0.501 and R2 path 2 is 0.755. Green financial literacy and circular entrepreneurship have a positive and significant effect on green financial performance and business sustainability. In addition, green financial performance also has a positive and significant effect on business sustainability and mediates the influence of green financial literacy and circular entrepreneurship on business sustainability
Kedisiplinan Kerja pada UMKM Mars Chicks Bogor Muhammad Nurohman; Awa Awa
Jurnal Intelek Insan Cendikia Vol. 3 No. 05 (2026): MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kedisiplinan kerja karyawan pada UMKM Mars Chicks Bogor serta dampaknya terhadap kinerja operasional perusahaan. Metode yang digunakan dalam penelitian ini adalah observasi, wawancara, diskusi, dokumentasi, dan analisis data hasil pra-survei. Hasil penelitian menunjukkan bahwa tingkat kedisiplinan kerja karyawan masih tergolong rendah, dengan rata-rata ketidakdisiplinan sebesar 52%. Permasalahan utama terletak pada rendahnya ketaatan terhadap peraturan perusahaan, yang mencapai 71% karyawan belum patuh. Kondisi ini berdampak pada tidak tercapainya target kinerja seperti penjualan, produksi, dan kepuasan pelanggan. Upaya yang dilakukan perusahaan meliputi peningkatan pengawasan, penegasan aturan, serta penerapan sanksi. Namun, diperlukan pendekatan yang lebih efektif dan konsisten untuk meningkatkan kedisiplinan kerja karyawan guna mendukung pencapaian tujuan usaha.
Digitalization Empowerment for Farmers and MSMEs Local Products Tempeh Chips and Peyek : Pemberdayaan Digitalisasi pada Petani dan UMKM Produk Lokal Keripik Tempe dan Peyek Awa Awa; Tini Kartini Kartini; Didi Didi; Bunga Putri Andriyadi; Fathia Jahra; Ananda Putri Sherlina Sherli; Maila Mulida Rahmawati
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2304

Abstract

UMKM merupakan elemen krusial dalam perekonomian Indonesia, namun seringkali menghadapi tantangan persaingan yang semakin kompetitif. Salah satu strategi untuk mengatasi tantangan tersebut adalah melalui pemberdayaan. Kajian yang mengupas pemberdayaan digitalisasi pada petani sekaligus sebagai UMKM berbasis produk lokal masih terbatas. Penelitian ini bertujuan menganalisis pemberdayaan digitalisasi pada petani dan UMKM produk lokal khususnya keripik tempe dan peyek di desa Bojong Koneng, dan mengidentifikasi peran penting merek dalam mendukung keberlanjutan usaha. Dengan pendekatan kualitatif, penelitian menunjukkan bahwa pemberdayaan yang komprehensif, mencakup pelatihan digitalisasi dan akses perizinan telah berhasil mengubah petani dan UMKM tempe dan peyek menjadi pelaku usaha berdaya saing. Digitalisasi terbukti memperluas akses pasar melalui e-commerce dan media sosial, meningkatkan efisiensi proses produksi dan distribusi, memperkuat identitas merek melalui strategi digital branding, serta menuntut adanya dukungan aspek legal, seperti Nomor Induk Berusaha (NIB) dan Sertifikasi Halal.
Analisis Disiplin Kerja Karyawan Pada CV XYZ Bogor Firmansyah Firmansyah; Awa Awa
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1436

Abstract

Work discipline plays a crucial role in enhancing operational efficiency and organizational performance, particularly in service-based industries where coordination and timeliness are essential. In the event organizer sector, employee discipline directly influences service quality and client satisfaction. This study aims to examine the implementation of employee work discipline at CV XYZ Bogor, a company operating in the Event Organizer service sector. The research employs a qualitative approach with a case study design to obtain an in-depth understanding of actual workplace conditions. Data were collected through field observations, interviews with management and employees, and analysis of relevant organizational documents. The participants consisted of all 20 employees, allowing for a comprehensive representation of the company’s internal dynamics. The findings indicate that the implementation of work discipline has not been fully effective. This is reflected in inconsistent punctuality, limited adherence to standard operating procedures, varying levels of responsibility in task completion, and suboptimal use of work facilities. These results highlight the need to strengthen discipline management through enhanced supervision, exemplary leadership, and consistent enforcement of organizational regulations. This study contributes to human resource management literature, particularly within the creative service industry, and provides practical recommendations for improving employee discipline practices.
PENGARUH MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KAFE GUNUNG WALAT Rian Permana; Yulianingsih Yulianingsih; Awa Awa
Jurnal Maneksi Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.4018

Abstract

Introduction: This study aimed to examine the effects of social media and word of mouth on customer loyalty, with customer satisfaction serving as a mediating variable, at Kafe Gunung Walat.Methods: This study employed a quantitative approach using a descriptive and verificative research design. The sample consisted of 100 customers of Kafe Gunung Walat selected through an accidental sampling technique. Data were collected using a structured questionnaire and analyzed with IBM SPSS Statistics version 25. The analytical procedures included validity and reliability tests, classical assumption tests, path analysis, hypothesis testing, coefficient of determination analysis, and the Sobel test to examine the mediating effect of customer satisfaction.Results: The findings revealed that social media and word of mouth had a positive and significant effect on customer satisfaction. In addition, social media, word of mouth, and customer satisfaction positively and significantly influenced customer loyalty. Customer satisfaction was also found to mediate the relationship between social media and customer loyalty, as well as between word of mouth and customer loyalty. These findings indicate that effective social media utilization and positive word of mouth communication contribute to higher customer satisfaction, which subsequently strengthens customer loyalty toward Kafe Gunung Walat. Keywords: customer loyalty; customer satisfaction; social media; word of mouth.
Co-Authors Afzil Ramadian Ananda Putri Sherlina Sherli Arif Luqman Ibrahim Sutarno Asep Sofwan Munandar Bunga Putri Andriyadi Fathia Jahra Fe, Didi Firmansyah Firmansyah Hutomo, Yoyok Priyo M. Albi Sahal Ma’hadi Maila Mulida Rahmawati Muhammad Nurohman Palahudin Palahudin Rian Permana Saepul Alam Tini Kartini Kartini Yulianingsih Yulianingsih