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All Journal Dinasti International Journal of Education Management and Social Science IIJSE
R. Deni Muhammad Danial
Universitas Muhammadiyah Sukabumi, Sukabumi, Indonesia
Economics, Econometrics & Finance Education

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Analysis of Market Orientation and Innovation Capabilities in Increasing Competitive Advantage (Survey on MSMEs Fashion in Cibadak Market, Sukabumi) Anjalina Nurwahyuni Fazlilah; R. Deni Muhammad Danial; Resa Nurmala
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7425

Abstract

Cibadak Market is a growing center of economic activity, where fashion MSME players face challenges in meeting consumer needs and keeping up with changing fashion trends. Low understanding of market preferences as well as limited innovation and product differentiation has led to decreased competitiveness and customer loyalty. This study aims to determine the effect of market orientation and innovation capability on competitive advantage in fashion MSMEs in Cibadak Market, Sukabumi. This study uses a quantitative approach with an associative descriptive method. The population in this study were all fashion MSME players in Cibadak Market, with a sample size of 32 respondents determined through saturated sampling technique. The results showed that market orientation has a positive and significant effect on competitive advantage. In addition, innovation capability also has a positive and significant influence on competitive advantage. The implementation of good market orientation and high innovation capability can increase the competitiveness of fashion MSMEs in the local market.
Analysis of Market Orientation, Innovation and Operational Efficiency Towards SMEs Performance at Martabak SMEs in Sukabumi City Dian Fitriani; R. Deni Muhammad Danial; Kokom Komariah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5047

Abstract

This study is motivated by the low performance of martabak micro, small and medium enterprises (MSMEs) in Sukabumi City which is allegedly caused by weak market orientation, lack of appropriate innovation, and low operational efficiency. This study aims to analyze the influence of market orientation, innovation, and operational efficiency on business performance. This research uses a quantitative approach with a causal descriptive method. The entire population of 149 businesses was sampled using saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression, after testing validity, reliability, and classical assumption test. Data processing used SPSS V.25 software application. The result showed that market orientation and operational efficiency had a positive and significant effect on business performance, while innovation had a negative and significant negative effect. This finding indicates that business actors have not been able to implement relevant and targeted innovation according to market needs. Therefore, it is necessary to increase understanding of the market, optimize efficiency in operational processes, and design more contextual innovative strategies so that business performance increases and business competitiveness is maintained in a sustainable manner.
Entrepreneurial Knowledge and Perceptions of Entrepreneurship on Entrepreneurial Interest with Support for Self-Efficacy as a Mediating Variable in Sukabumi City Students Intan Kamil Dwi Permadi; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5062

Abstract

This study aims to analyze the effect of entrepreneurial knowledge and entrepreneurial perceptions on entrepreneurial interest with self-efficacy as a mediating variable in final year undergraduate students in Sukabumi City. Quantitative approach was used with survey method through questionnaires to 180 students from various universities. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of SmartPLS 4 software. The results showed that entrepreneurial knowledge and entrepreneurial perceptions have a positive and significant effect on entrepreneurial interest. Self-efficacy also proved to play a significant mediating role in strengthening the relationship between the independent variables and entrepreneurial interest. This finding confirms the importance of increasing knowledge capacity and positive perceptions of entrepreneurship, supported by self-efficacy in encouraging students' intention to become entrepreneurs. This research provides practical implications for higher education institutions in designing entrepreneurship programs that are able to foster entrepreneurial interest from an early age.
Co-Authors Anjalina Nurwahyuni Fazlilah Asep Muhamad Ramdan Dian Fitriani Intan Kamil Dwi Permadi Kokom Komariah Resa Nurmala