Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Riza Faishol
Institut Agama Islam Ibrahimy Genteng (IAIIG) Banyuwangi, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penggunaan Instagram untuk Meningkatkan Pemasaran UMKM Batik Anis Fauzi; Imam Mashuri; Nasrodin Nasrodin; Riza Faishol; Ahmad Izza Muttaqin; Ratna Zunita
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): February 2025
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2673

Abstract

Currently, the marketing and sales of UMKM products, especially the Batik Home Industry UMKM in Macanputih Village, are still conducted traditionally, relying solely on orders from local residents, such as nearby government institutions, educational institutions, and banks. The Covid-19 pandemic has had an extraordinary impact on various sectors, especially the economy, resulting in many institutions, educational facilities, and others being in lockdown or not operating as usual. Additionally, the batik production activities in Banyuputih hamlet are on a small scale, and the wider public is not aware of them. This method has not been optimal in delivering information, as it cannot reach the broader community, particularly the residents of Banyuwangi Regency. This mentoring and research aim to utilize Instagram social media as a form of modern marketing communication. By leveraging Instagram, the most popular and sought-after modern marketing communication tool, the goal is to facilitate consumers in making purchases or transactions and easily finding information about the products they intend to buy, thereby increasing the sales volume of UMKM actors.
Co-Authors Ahmad Izza Muttaqin Anis Fauzi Imam Mashuri Nasrodin Nasrodin Ratna Zunita