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All Journal Indonesian Community Journal
Sony Zulfikasari
Universitas Negeri Semarang, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Penguatan Kompetensi Guru Dalam Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Untuk Branding dan Promosi Sekolah Sony Zulfikasari; Malarsih Malarsih; Arief Arfriandi; Muhammad Mukhlas
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6723

Abstract

Mastery of ICT is essential for schools to enhance branding and public image in the digital era. Beyond its role in education, ICT aids in managing information, communication, and digital promotion through websites and social media. However, challenges like limited ICT skills and resources require comprehensive training, facility improvements, and strong management support. This community service initiative aimed to equip teachers with ICT skills for school branding through needs analysis, program development, implementation, evaluation, and mentoring. Results showed a significant improvement in participants' understanding, with scores rising from an average of 2.31 to 3.65 on a 4-point scale—an increase of 1.34 points. This demonstrates the effectiveness of the initiative in enhancing ICT competency for school branding, ultimately strengthening schools’ competitiveness and reputation.
Co-Authors Arief Arfriandi Malarsih Malarsih Muhammad Mukhlas