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All Journal Mavis: Jurnal Desain Komunikasi Visual
Nur Sabariah
Universitas Telkom

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Ergonomi dalam Narasi Visual: Analisis Workstation melalui Semiotika Ruang dan Waktu di Film Dimsum Martabak Ahmad Riyadi Swandhani; Bintang Nugraha; Nur Sabariah; Sheila Andita Putri
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 02 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i02.2079

Abstract

This study aims to analyze the use of ergonomics in the visual narrative of the film Dimsum Martabak through a spatial and temporal semiotics approach. Ergonomics, which focuses on the design and organization of optimal workspaces, has a significant impact on individual comfort and productivity within the work environment. The film, as a work of art, presents workspaces that function not only as places of physical interaction but also as mediums for communicating character dynamics and social relationships. The spatial and temporal semiotics approach is employed to explore how spatial elements in the film—such as layout and workstations—as well as the use of time in scenes, convey messages about ergonomics in everyday life. This analysis reveals how the film shapes viewers’ understanding of the importance of ergonomics within a broader visual context, and how workspace design can influence the physical and psychological well-being of the characters. The findings of this research are expected to contribute to a deeper understanding of how visual elements in film can reflect ergonomic conditions in real life.
Analisis Pengaruh Inovasi Produk Pada Media Sosial Intagram Alam Santosa Dengan Pendekatan Model AISAS Bintang Nugraha; Nur Sabariah; Ahmad Riyadi Swandhani
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 01 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i01.2226

Abstract

Penelitian ini menganalisis pengaruh inovasi produk kaulinan barudak melalui konsep 4Es terhadap perilaku konsumen digital di Instagram Alam Santosa menggunakan model AISAS. Dengan metode deskriptif kualitatif melalui triangulasi data melalui analisis konten, observasi, dan studi dokumen Instagram Insights. Penelitian menemukan bahwa inovasi produk telah hadir namun belum terintegrasi optimal dalam komunikasi pemasaran terstruktur. Hambatan tersebut meliputi rendahnya kontinuitas konten pada Attention, keterbatasan narasi edukatif pada Interest, minimnya informasi terstruktur pada Search, ketiadaan alur transaksi pada Action, dan rendahnya prompting user-generated content pada tahap Share. Penelitian menghasilkan rekomendasi strategis integrasi 4Es pada setiap tahapan AISAS untuk optimalisasi konten digital. Kontribusi mencakup perspektif teoretis relevansi AISAS untuk ekowisata digital berbasis budaya lokal dan panduan praktis bagi pengelola destinasi wisata.
Co-Authors Ahmad Riyadi Swandhani Bintang Nugraha Sheila Andita Putri