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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Laura Amelia Triani
Department of Management, Faculty of Economics and Business, Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG Intan Christina Agtri Saragih; Ratni Prima Lita; Laura Amelia Triani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3786

Abstract

Fashion has become one of the emerging industries in Indonesia with the increasing purchasing power of the society, social media exposure, and globalization, which drives the society to make it a means of self-expression and lifestyle manifestation. Amid fast-fashion trends, thrift fashion appears as an alternative for sustainable and affordable clothing consumption and grows popular, especially among young groups. Although the ban on the import of second-hand clothing has been imposed, the thrift shop phenomenon continues to grow in many different cities, including Padang. This research analyzes the influence of lifestyle, perceived price, and product quality on consumer purchase decisions at thrift shops in Padang. A quantitative approach with a cross-sectional design was invoked. Data were collected through an online-based questionnaire with a 1-5 Likert scale distributed to 320 respondents, who were selected using the purposive sampling technique. The respondent criterion was consumers who previously purchased thrift products. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with SmartPLS version 4.0 software. Results demonstrated that lifestyle, price, and product quality significantly and positively affected purchase decisions at thrift shops, confirming that thrift fashion consumptions were impacted by not only economic considerations but also lifestyle preferences and perceived quality, particularly among young groups, who were considered the latest trend-sensitive.
PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES Ratni Prima Lita; Rini Rini; Ma'ruf Ma'ruf; Laura Amelia Triani; Husnul Khatimah; M. Fajar Syafrida
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3930

Abstract

The creative economy, especially related to the fashion subsector, becomes a critical contributor to Indonesia’s economic growth, and yet also comes along with fast-fashion issues, with their environmental and social impacts. As an alternative, sustainable fashion made on traditional textiles, e.g., Minangkabau woven fabrics and batik, dyed with tannin-based natural coloring agents from gambier, offers a significant potency. However, research on factors influencing consumer purchase intention for these products remains limited, particularly in West Sumatra, calling for the need to analyze how social influence and willingness to pay more impact purchase intention and how they drive eWOM. A quantitative approach with a purposive sampling technique was invoked, with data collected through an online survey of 160 respondents. Data were then analyzed using the SEM-PLS technique. Results demonstrated that social influence and willingness to pay more had a positive and significant effect on purchase intention. Additionally, purchase intention was found to mediate the formation of eWOM. These findings both corroborate the literature concerning sustainable consumer behaviors and afford practical implications for producers to apply social networking, fix a premium price as a symbol of quality and sustainability, educate consumers to elevate their loyalty, and broaden market reach through eWOM.
Co-Authors Husnul Khatimah Intan Christina Agtri Saragih M. Fajar Syafrida Ma'ruf Ma'ruf Ratni Prima Lita Rini Rini