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OPTIMIZATION OF HOSPITAL MANAGEMENT INFORMATION SYSTEM TO SUPPORT MANAGERIAL DECISIONS Ahmad Syakur Banafif; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4126

Abstract

The development of information technology has brought fundamental changes to hospital governance. One strategic instrument that plays a crucial role is the Hospital Management Information System, as regulated in Minister of Health Regulation Number 82 of 2013. SIMRS functions not only as an administrative system but also as a decision support system that provides real-time and integrated data to support managerial decision-making. This study uses a literature review method by analyzing various recent research results related to the implementation and optimization of SIMRS in hospitals. The results show that SIMRS can improve administrative efficiency, accelerate patient data access, strengthen inter-departmental coordination, and facilitate data-driven decision-making. However, several obstacles remain, including high implementation costs, user resistance to change, system complexity, limited cross-module integration, and data security risks. Optimizing SIMRS requires a continuous training strategy for all staff, system adjustments to hospital needs, regular software updates, and close collaboration between the information technology team and medical personnel.
THE INFLUENCE OF BRAND IMAGE, TRUST, AND SERVICE QUALITY ON REVISIT INTENTION MEDIATED BY PATIENT SATISFACTION (CASE STUDY AT THE BHAYANGKARA HOSPITAL OF THE YOGYAKARTA SPECIAL REGION REGIONAL POLICE) Ahmad Syakur Banafif; Kosasih; Rulia; Etty Sofia Mariati Asnar; Farida Yuliaty; Vip Paramarta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20968569

Abstract

This study aims to analyze the influence of Brand Image, trust, and service quality on patients’ revisit intention with patient satisfaction as a mediating variable at Bhayangkara Hospital, POLDA of the Special Region of Yogyakarta. The increasing competition among hospitals demands a comprehensive evaluation of the factors that shape patient loyalty. This research uses a quantitative approach with a survey method involving 250 patient respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square (PLS) with SmartPLS 4 software. The findings show that Brand Image, trust, and service quality have a positive and significant effect on patient satisfaction and revisit intention. Patient satisfaction is also proven to mediate the relationship between the three independent variables and revisit intention, as indicated by p-values below 0.05. These results confirm that a positive hospital image, trust in the competence of medical staff, and superior service quality create a satisfying patient experience, thus encouraging revisit behavior. Theoretically, this study strengthens the conceptual model that satisfaction is a key element bridging patients’ perceptions and loyalty in the healthcare sector. Practically, the findings provide implications for hospital management to enhance the synergy between image management, trust-building, and service quality improvement to create sustainable patient satisfaction and retention.