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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis dan Ekonomi
Gary Putra Etwanto
Perbanas Institute
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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SUSTAINABILITY STRATEGY FOR INDONESIA'S CRUMB NATURAL RUBBER INDUSTRY: A SWOT–PESTLE STUDY of PT KIRANA MEGATARA Tbk. Hendy Endarwan; Aliy Rasyid; Gary Putra Etwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4392

Abstract

This study analyzes the internal and external conditions of PT Kirana Megatara Tbk (KMG) to develop strategic recommendations for its sustainable development. Using a qualitative approach, the study draws on secondary data from company reports, industry publications, and related sources. Analytical tools including SWOT, PESTLE, and Porter’s Five Forces are applied to assess competitive dynamics. Document analysis—covering financial and sustainability reports as well as strategic presentations—forms the basis of the data collection. Strategic prioritization matrices are used to formulate actionable recommendations. The findings reveal that KMG holds a leading position in Indonesia’s crumb rubber industry, supported by strong production capacity, solid 2024 financials ,and a clear commitment to ESG principles. However, challenges persist, including declining sales volumes, reliance on volatile global prices, low productivity among smallholders ,and operational complexity. Opportunities arise from increasing demand for sustainable (EUDR-compliant) rubber , market growth in China and India, and productivity gains via farmer partnerships and innovation. External threats include economic uncertainty, input competition, crop diseases, synthetic rubber substitution, and land-use shifts. The study contributes directly to KMG by offering a structured, evidence-based strategic roadmap to enhance competitiveness, resilience, and sustainability. The recommendations provide practical guidance for strengthening the value chain , meeting international standards , and expanding into high-potential markets. More broadly, the study contributes to strategic management literature by presenting an adaptive framework relevant for commodity-based firms facing sustainability regulations such as the EUDR and standards like FSC —culminating in strategic directions for short-, medium-, and long-term horizons.
Memperkuat Koneksi Akademik dan Pengalaman Lintas Budaya melalui Program “Bridging Asian Minds: Vietnam Experience”: Strengthening Academic Connections and Cross-Cultural Experiences through the “Bridging Asian Minds: Vietnam Experience” Hendy Endarwan; Gary Putra Etwanto; Tiolina Evi
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.145

Abstract

Objective: The academic and cultural exchange between the University of Economics and Finance (UEF), Ho Chi Minh City, Vietnam, and the Perbanas Institute, Indonesia, held from August 8–9, 2025, was a huge success. The program, themed "To Bridging Asian Minds: Vietnam Experience with UEF," aimed to strengthen cross-border academic networks, broaden research horizons, and deepen cultural understanding.Methodology: The series of activities included a scientific seminar on sustainable development in the ASEAN region, an interactive discussion on the application of ESG in the banking sector, a visit to a company developing a sustainable industrial park, and an exploration of cultural and historical sites in Ho Chi Minh City and Tay Ninh.Research Findings: The results of this collaboration demonstrate that it effectively builds knowledge bridges, strengthens institutional relationships, and fosters the internationalization of sustainable education in the Asian region.Keywords: Academic exchange, internationalization of education, sustainable development, ESG, cross-border cooperation
Pemberdayaan Ekonomi Petani Karet melalui Inovasi Produk dari Pelepah Daun Pinang : Economic Empowerment of Rubber Farmers through Product Innovation from Areca Palm Leaf Sheaths Hendy Endarwan; Gary Putra Etwanto
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.157

Abstract

Abstract : This study explores the economic empowerment of smallholder rubber farmers through product innovation using areca palm leaf sheaths as eco-friendly raw materials. Objective : To strengthen the economic resilience of smallholder rubber farmers through community-based innovation, promoting value-added utilization of agricultural waste and integrating local enterprises into sustainable value chains. Methodology : A qualitative descriptive approach combined with participatory action research (PAR) was employed to analyze the process, impact, and community involvement in this empowerment program. Data were collected through observation, interviews, focus group discussions, and documentation of field activities in Musi Banyuasin, South Sumatra. Research Results : The program successfully trained over 30 farmers and established a community production unit capable of producing more than 200 units of eco-tableware. The initiative increased household income by 20–30%, improved livelihood capital, and reduced environmental waste through the conversion of organic residues into biodegradable products. Farmers demonstrated high enthusiasm and independence in production, supported by local cooperatives. The activity also opened potential export opportunities and contributed to circular economy practices, reinforcing sustainable supply chains within the rubber industry. Keywords : economic empowerment, rubber farmers, community innovation, areca leaf sheath, circular economy, sustainability
Regulatory Support, Quality Standards, and Strategic Partnerships in the Development of Micro, Small, and Medium Food Enterprises (Food SMEs) in Indonesia: Dukungan Regulasi, Standar Kualitas, dan Kemitraan Strategis dalam Pengembangan Usaha Mikro, Kecil, dan Menengah Pangan (Food SMEs) di Indonesia Gary Putra Etwanto; Handy Setyawan; Hendy Endarwan; Muhammad Dini Asmara; Marah Kerma Mardame Manurung; Rendy Riyanto
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.159

Abstract

Objective : This study aims to comprehensively analyze the institutional ecosystem that supports the sustainability and competitiveness of Indonesia's Food Micro, Small, and Medium Enterprises (SMEs).     Methods : Using a descriptive policy analysis approach, the research identifies and maps three core pillars that determine the development of the sector: (1) regulatory compliance and quality standards, (2) government and cooperative support, and (3) strategic partnerships and initial funding. The data were derived from official policy documents, institutional programs, and community-based engagement with Food SME actors.   Research results : The study finds that certifications such as Halal, BPOM, P-IRT, NKV, and HACCP are essential to ensure food safety, consumer confidence, and market access. Government bodies and cooperatives enhance SME capacity through training, financial support, and resource sharing, while partnerships with State-Owned Enterprises (PKBL) and private firms (CSR) contribute capital, management guidance, and innovation support.
Divergent Paths, Common Destinies: Comparative Sustainability Transitions in Indonesia and Vietnam : Jalan Berbeda, Takdir Bersama: Transisi Keberlanjutan Komparatif di Indonesia dan Vietnam Rendy Riyanto; Marah Kerma Mardame Manurung; Muhammad Dini Asmara; Hendy Endarwan; Handy Setyawan; Gary Putra Etwanto
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.161

Abstract

Objective : This paper presents a policy-oriented comparative analysis of sustainability transitions in Indonesia and Vietnam, focusing on institutional frameworks, governance structures, and policy coherence in the pursuit of sustainable development.   Methods : Drawing on primary policy documents, national development plans, and reports from international organizations such as the World Bank, UNDP, and ASEAN, the study adopts a descriptive qualitative methodology to map the interconnections between economic reform, environmental policy, and social inclusion.   Research results : The study finds that Indonesia’s decentralized governance fosters participation but suffers from fragmentation, while Vietnam’s centralized model ensures policy coherence yet limits transparency. Their sustainability paths are complementary: Indonesia excels in participatory management, Vietnam in coordinated green industrialization. Integrating both approaches can strengthen ASEAN’s regional sustainability and low-carbon resilience.
Co-Authors Aliy Rasyid Handy Setyawan Hendy Endarwan Marah Kerma Mardame Manurung Muhammad Dini Asmara Rendy Riyanto Tiolina Evi