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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Fitriana Puji Astuti
Universitas Paramadina
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EXPLORING ANTICIPATED WARM GLOW IN SUSTAINABLE FOOD CONSUMPTION: A SYSTEMATIC LITERATURE REVIEW Qurrotul Uyun; Olaf Ingmar; Tessa Azzahra; Fitriana Puji Astuti; Rismono; Umar Aminudin; Imam Syafii; Nasrowi Danu; Khairun Nisa; Agung Dharmawan Buchdadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18526277

Abstract

The phenomenon related to Anticipated Warm Glow is becoming an important focus in individual purchasing decisions. People are motivated not only by economic factors but also by the actual moral basis of their actions, as well as by the positive emotions they anticipate feeling after doing good. Research on the concept of Anticipated Warm Glow in relation to the intention and decision to purchase sustainable food products has not been widely discussed. The misalignment between theory and empirical data in previous studies has led to an unstructured and unsystematic understanding. Therefore, this study aims to explore the influence of Anticipated Warm Glow on the intention and decision to purchase sustainable food products more systematically. The research method used is a systematic literature review with 27 articles analyzed on the concept of anticipated. The results indicate (1) the level of Anticipated Warm Glow is greatly influenced by the empathy possessed by consumers; (2) the emergence of Anticipated Warm Glow is influenced by internal and external factors; (3) the Anticipated Warm Glow that has emerged in consumers will affect their intention and purchasing decisions for sustainable food products; (4) the concept of Anticipated Warm Glow can be implemented in developing communication and promotion strategies for sustainable.
Rasa Bersalah Dalam Perilaku Konsumen Hijau: Tinjauan Sistematis Olaf Ingmar; Rismono Rismono; Fitriana Puji Astuti
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.577

Abstract

Driving factors through the emotion of guilt have become an important research focus in environmentally friendly consumption patterns. There is a research gap between pro-environmental attitudes and actual behaviour in purchasing environmentally friendly products, which can be bridged by the emotion of guilt. However, studies on the psychological mechanisms of guilt in green consumption patterns still contain many inaccuracies in inducing this emotion, causing research results to become biased due to the emergence of shame, making the two emotions difficult to distinguish. Therefore, the purpose of this study is to explain the mechanism of guilt in environmentally friendly consumption patterns in a systematic manner. The research method used is a systematic literature review analysing 16 articles on the concepts of guilt and environmentally friendly consumption behaviour from 2020 to 2026. The results show that: 1. Guilt is divided into several classifications in marketing research; 2. Guilt and shame are negative emotions that can motivate actions, but they differ in their direction;3. The mechanism underlying the emergence of guilt can be divided into four major stages.  
Co-Authors Agung Dharmawan Buchdadi Imam Syafii Khairun Nisa Nasrowi Danu Olaf Ingmar Qurrotul Uyun Rismono Rismono Rismono Tessa Azzahra Umar Aminudin