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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Muhammad Dharma Tuah Putra
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY Hambali; Muhammad Dharma Tuah Putra; Dewi Nurmasari Pane
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4620

Abstract

This study aims to analyze the influence of Perceived Convenience 4.0 and Digital Experience Quality on Continuance Usage Beyond Basic Features among users of the Livin' by Mandiri mobile banking application, with Affective Trust as a mediating variable. This study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained from Livin' user respondents who have used basic features and have accessed features beyond basic. The results show that Perceived Convenience 4.0 and Digital Experience Quality have a significant positive effect on Affective Trust and continued use of advanced features. In addition, Affective Trust is proven to significantly mediate the relationship between convenience and digital experience on continuance usage, so emotional trust plays an important role in encouraging exploration of more complex features. These findings confirm that digital convenience and experience quality are key factors in building users' emotional relationships with the application, which ultimately increases the use of features beyond basic. This study provides theoretical contributions to the development of mobile banking user behavior models as well as practical implications for optimizing experience- and trust-based digital banking strategies.
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING Diah Sulistia; Muhammad Dharma Tuah Putra; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4878

Abstract

Study This aim explore Factors that influence impulsive buying behavior Students on TikTok Live Streaming Commerce products Skintific with use Stimulus–Organism–Response (SOR) framework . In this model , Interactivity is positioned as the main stimulus , while Affective Engagement and Brand Trust play a role as a mediating organism the influence of stimulus on response in the form of behavior purchase impulsive approach​ quantitative used through Structural Equation Modeling (SEM-PLS) method with involving 300 respondents active students of Panca Budi Development University Medan watch TikTok Live Streaming and have experience shop product beauty online . Research results show that interactivity has an effect significant on affective engagement and brand trust, as well as in a way direct and indirect direct trigger impulsive buying behavior . Findings This confirm that combination real-time interaction , engagement emotional , and trust towards the brand playing role important in push decision purchase spontaneously in the Live Streaming Commerce ecosystem . In theoretical , research This enrich literature about behavior digital consumers , while in a way practical give implications for beauty brands For optimizing communication strategies interactive in increase effectiveness marketing via TikTok Live Streaming.
Co-Authors Dewi Nurmasari Pane Diah Sulistia Hambali Husni Muharram Ritonga