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All Journal Jurnal Ilmiah Teknologi Informasi dan Robotika Journal of Social Growth and Development Studies
Widiya Yuska
Institut Pemerintahan Dalam Negeri
Automotive Engineering Computer Science & IT Control & Systems Engineering Social Sciences

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Go Mandalika: Digital Innovation of the Central Lombok Regency Tourism Office in Implementing Smart Branding of Local Destinations Widiya Yuska; Mohammad Rezza Fahlevvi
Journal of Social Growth and Development Studies Vol. 1 No. 2 (2025): July
Publisher : CV. Abhinaya Indo Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64021/jsgds.1.2.74-80.2025

Abstract

Go Mandalika is a digital platform managed by the Central Lombok Regency Tourism Office to promote local tourist destinations. Despite its attractive features, Go Mandalika faces major challenges in terms of branding and content management due to the lack of human resources (HR) who are experts in digital marketing. This study aims to analyze the role of Go Mandalika as a digital promotion tool and how branding optimization can increase its visibility and effectiveness in promoting tourism in Central Lombok. Through literature review and content analysis, this study found that although Go Mandalika has great potential, problems in management and branding are the main obstacles. Therefore, recommendations from this study include strengthening branding, developing digital marketing HR, and more intense collaboration with external content to support regional promotion. This study is expected to contribute to improving the quality of government digital platform management in the tourism sector.
Pemanfaatan Portal Satu Data Lombok Tengah Untuk Mendukung Evidence-Based Policy Making Pada Dinas Komunikasi Dan Informatika Kabupaten Lombok Tengah Widiya Yuska; Ikhbaluddin
Jurnal Ilmiah Teknologi Informasi dan Robotika Vol. 8 No. 1 (2026): Jurnal Ilmiah Teknologi Informasi dan Robotika
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jifti.v8i1.220

Abstract

Penelitian ini mengevaluasi pemanfaatan Portal Satu Data Lombok Tengah sebagai sistem informasi data terbuka pemerintah daerah untuk mendukung evidence-based policy making. Topik ini penting karena portal data tidak hanya menjadi media publikasi, tetapi juga infrastruktur informasi yang menentukan akses, kualitas data, interoperabilitas, dan dukungan keputusan publik. Kebaruan penelitian terletak pada penggunaan Information System Success Model untuk menilai portal daerah melalui kualitas sistem, kualitas informasi, kualitas layanan, penggunaan, dan manfaat sistem. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan observasi portal, wawancara semi-terstruktur terhadap enam informan kunci, dan dokumentasi regulasi serta dokumen teknis. Data dianalisis secara tematik dan divalidasi melalui triangulasi sumber serta teknik. Hasil menunjukkan portal telah mendukung akses dataset sektoral dan keterbukaan informasi, tetapi pembaruan data, metadata, interoperabilitas, dan kapasitas operator belum optimal. Penelitian menyimpulkan perlunya standardisasi metadata, pembaruan data berkala, penguatan infrastruktur, serta literasi data agar portal menjadi sistem pendukung keputusan yang lebih andal dan terintegrasi di tingkat daerah.
Co-Authors Ikhbaluddin Mohammad Rezza Fahlevvi