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All Journal JURNAL PENDIDIKAN TAMBUSAI Solo International Collaboration and Publication of Social Sciences and Humanities
Moch Risyad Abdillah
Universitas Muhammadiyah Surakarta
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komodifikasi Agama di Era Dakwah Digital: Etika dan Implikasinya bagi Umat Ahmad Umar Kadafi; Choirul Anwar; Muhammad Alfin Al Mubarak; Moch Risyad Abdillah; Ahmad Nurrohim
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Perkembangan teknologi digital mendorong terjadinya transformasi besar dalam praktik dakwah dan keberagamaan di Indonesia. Media sosial telah menjadi ruang baru bagi penyebaran nilai-nilai Islam, namun pada saat yang sama memunculkan fenomena komodifikasi agama ketika ajaran, simbol, maupun identitas keagamaan dikemas mengikuti logika pasar dan industri budaya. Penelitian ini bertujuan menganalisis dinamika komodifikasi agama dalam dakwah digital serta implikasinya bagi umat. Metode yang digunakan adalah studi pustaka dengan menelaah literatur terkait sosiologi agama, dakwah digital, dan praktik komodifikasi dalam ruang media. Hasil penelitian menunjukkan bahwa dakwah digital membuka peluang besar bagi penyebaran ajaran Islam secara lebih luas, interaktif, dan inklusif. Namun, komodifikasi berpotensi menggeser orientasi dakwah dari dimensi spiritual ke arah popularitas dan profit melalui monetisasi konten, personal branding, promosi produk, dan estetisasi simbol religius. Kondisi ini menimbulkan tantangan etis, seperti penurunan kualitas keilmuan, bias otoritas, serta fragmentasi umat. Oleh karena itu, diperlukan penguatan literasi digital, etika dakwah, serta pemahaman keagamaan yang mendalam agar dakwah digital tetap berada dalam koridor maqāṣid al-sharī‘ah dan nilai-nilai moral Islam.
Between Scrolling and Sharia: The Ethics of Ghadul Bashar Among Generation Z Students in the Age of Visual Media Moch Risyad Abdillah; Ahmad Nurrohim; Mohd Rab
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 02 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i02.551

Abstract

Objective: This study aims to examine the construction of Generation Z's understanding of the concept of ghadul bashar, evaluate its implementation in the practice of using social media, and identify the complexity of ethical challenges that arise in the digital ecosystem. Theoretical framework: A theoretical framework integrating the principle of Ghadul Bashar in Islamic shari'a (QS. An-Nur 30–31) with the perspective of digital ethics and media behavior theory, to explain the interaction between religious normative values and the algorithmic logic of social media. Literature review: While Islamic ethical literature emphasizes self-discipline and visual control, studies of digital media show the dominance of algorithms, visual culture, and FOMO that tend to weaken such controls, thus indicating a tension between religious norms and contemporary digital practices. Methods: This study uses a qualitative approach with an exploratory design, through the extraction of empirical data from students as a representation of Generation Z, which is thematically analyzed to identify patterns of understanding and practice. Results: The findings show that there is a structural dilemma between the demands of shari'a and digital reality. The understanding of informants is heterogeneous, while key challenges include algorithmic pressure, automated scrolling behavior, normalization of visual content, FOMO, and the ambiguity of ethical boundaries in the digital space. Implications: Theoretically, this study expands the discourse of Islamic ethics in a digital context. Practically, this research offers an integrative approach based on Islamic digital literacy, self-reflection (muhasabah), optimization of content control features, and strengthening digital communities. Novelty: The novelty of this research lies in the synthesis between classical Islamic ethical concepts and algorithmic dynamics of social media, as well as the emphasis on Generation Z's lived experience in facing digital ethical dilemmas.
Co-Authors Ahmad Nurrohim Ahmad Umar Kadafi Choirul Anwar Mohd Rab Muhammad Alfin Al Mubarak