Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Science and Environment Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Physics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Proposed Marketing Strategy to Enhance Customer Retention for PT Eldira Fauna Asahan Adelia Nabilah Setiawan; Atik Aprianingsih
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.277

Abstract

In business-to-business firms that are in the commodity markets with limited product differentiation, customer retention is very crucial. This study studies customer purchasing behavior and retention variables in the industry North Sumatra livestock industry by the case study of PT Eldira Fauna Asahan which is cattle fattening company that has gone through a five-year period of fifty five percent sales decline even though product and price remained the same. Using qualitative case study as the research method, semi-structured interviews were carried out on five business customers and three employees of the company to learn about the process of organizational buying decisions in the eight-stage business buyer decision process. The Service Quality Gap Model analysis indicates that the main cause of customer attrition is the inconsistency of service delivery at the peak periods and not the product or price quality. Customers stated high satisfaction with the quality of cattle and price competitiveness although the level of service declined with high levels due to delays in communication, facing uncertainty to coordinate delivery and to be responsive to customers when staff capacity became limiting. Internal analysis reveals that there is a lack of customer service expectations, lack of standard service protocols and reactive operation methods in the management that create gaps in the services that undermine customer trust. The study suggests a holistic approach, which has four priorities: organized communication channels with four-hour turnaround guarantees, relationship reinforcement through periodic business reviews and selective payment options, scheduling reliability through structured schedules, and customer recovery through individual customer outreach. The implementation is aimed at achieving ninety-five percent retention rate, 90 percent on time delivery, and 20 percent growth in revenues in eighteen months. The study adds empirical support showing the impact of dimensions of service quality on buyer decision making in an organization and retention of customers in agricultural supply chains where there is trust in relationships and product differentiation is low.
A STUDY OF INTENTION TO REDUCE INDONESIA'S FOOD WASTE Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; Wisnu Wardhono; Ivan Prasetya; Chris Petra Agung; Avadhut Patwardhan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p04

Abstract

Food waste has become a big problem in Indonesia. According to the data in May 2023, Indonesia was placed in the third sport in the rank of the world’s largest food waste producer in the world. Food waste makes up to 40.98% of the total waste, this data is taken from the Ministry of Environment and Forestry in 2023. This phenomenon contradicts with the reality of many of its citizen are still struggling to find food to eat. Moral norms hold a high place in Indonesia, and this can be used as one driver to reduce the food waste. This study has goal to see how moral norms for food waste reduction and self-efficacy towards food waste reduction impact the intention to reduce food waste in Indonesia. This study uses technique, structural equation model-partial least squares (SEM-PLS). In total, there are 157 respondents who have participated in this study. The results clearly shown that there is a positive correlation between 2 variables (moral norms for food waste reduction and self-efficacy toward food waste) with food waste reduction intention. To close, Indonesia with its moral norms towards food waste has helped with the intention to reduce food waste. However, the intention alone is not enough. There must be a strong incentive to change the intention into real action.
Co-Authors Adelia Nabilah Setiawan Agung, Chris Petra Agus Hasan Pura Anggawidjaja Avadhut Patwardhan Debby, Teresia Prasetya, Ivan V. J. Wisnu Wardhono