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All Journal Research Report - Social Science Media Ekonomi dan Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Maranatha Parahyangan Management Science and Practices Review

V. J. Wisnu Wardhono

Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan

Author-ID : 2749311

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Articles

PENGARUH PERSEPSI MAHASISWA DAN ALUMNI SEBAGAI ”OPINION LEADER” PADA KUALITAS PELAYANAN TERHADAP NIAT MEREFERENSIKAN PROGRAM D3 MANAJEMEN UNPAR Wisnu Wardhono; Ida Nuraida
Research Report - Humanities and Social Science Vol. 1 (2010)
Publisher : Research Report - Humanities and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.463 KB)

Berdasarkan hasil survey, secara umum alasan mahasiswa masuk Unpar adalah berdasarkan pengaruh dan informasi yang positif dari opinion leader, terutama dari alumni, yang pernah merasakan jasa pelayanan di D 3 Manajemen Unpar. Hal ini juga berlaku untuk program D 3 Manajemen Unpar yang didirikan pada tahun 1995. Sejak kepindahan lokasi kampus dari Jl. Pasteur ke Jl. Ciumbuleuit 94 Bandung pada tahun 2000 serta ditutupnya kelas karyawan, D3 Manajemen Unpar mengalami penurunan jumlah mahasiswa. Penulis ingin mengetahui bagaimana persepsi opinion leader, terutama mahasiswa dan alumni, terhadap kualitas pelayanan (tangibility, emphaty, reliability, assurance, responsiveness atau disingkat TERAR) di D 3 Manajemen Unpar, dan sejauhmana kepuasan atas kualitas layanan/TERAR tersebut mempengaruhi niat mereka untuk mereferensikan D 3 Manajemen Unpar. Hal ini sangat berguna bagi D 3 Manajemen Unpar sebagai umpan balik terhadap kualitas pelayanan dari sudut pandang mahasiswa dan alumni yang sedang dan pernah merasakan produk jasa di D 3 Manajemen Unpar. Mereka akan melakukan perbandingan antara harapan dan persepsi mereka terhadap produk. Jika kualitas pelayanan yang digunakan sesuai atau bahkan melebihi harapan mereka (selain kualitas produk dan pengorbanan yang dikeluarkan mahasiswa dan alumni), maka hal ini akan mempengaruhi persepsi nilai mahasiswa dan alumni terhadap timbulnya minat mereferensikan yang positif mengenai D 3 Manajemen Unpar kepada teman-teman, kolega, keluarga dan orang-orang dalam lingkungan pergaulan mereka. Juga sebaliknya. Dalam jangka panjang, hal ini dapat menjadi salah satu faktor yang mempengaruhi jumlah mahasiswa yang masuk ke D 3 Manajemen Unpar.

JENIS PROMOSI PENJUALAN MANAKAH YANG PALING MEMPENGARUHI SIKAP KONSUMEN DALAM MELAKUKAN PEMBELIAN BARANG? Wisnu Wardhono; Agus Hasan; Ivan Prasetya
Research Report - Humanities and Social Science Vol. 2 (2015)
Publisher : Research Report - Humanities and Social Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.683 KB)

Tujuan Penelitian – Penelitian ini bertujuan untuk mengetahui alat promosi penjualan manakah yang lebih berpengaruh untuk meningkatkan niat beli dan niat bayar konsumen. Dalam penelitian ini juga akan dilihat bagaimana perbedaan antara tingkat niat beli dan niat bayar konsumen yang dipengaruhi oleh promosi penjualan.Metode Penelitian – Penelitian ini menggunakan desain lab experiment, di mana responden akan dikelompokan menjadi 3 grup penelitian, di mana di masing-masing grup akan diberikan treatment yang berbeda, yaitu: diskon sebesar 30%, voucher sebesar 40%, dan pemberian bundling produk senilai 50%. Analysis of Variance (MANOVA) dan t-test digunakan untuk menguji bagaimana pengaruh dari ketiga treatment tersebut terhadap niat beli dan niat bayar konsumen.Pembahasan – Dari penbelitian yang dilakukan didapati hasil bahwa promosi penjualan berpengaruh terhadap niat beli dan niat bayar konsumen. Besarnya nilai persentase promosi penjualan berbanding lurus dengan dengan besarnya niat beli dan niat bayar konsumen.Kata kunci: promosi penjualan, niat beli, niat bayar, MANOVA

WHY BUSINESS NEEDS ETHICS ? Wisnu Wardhono
Bina Ekonomi Vol. 4 No. 1 (2000)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Dalam kehidupan sehari-hari, etika sangat berperan dalam mengatur tata kehidupan masyarakat. Berbagai aturan dan norma kehidupan biasanya hanyalah diatur dengan perangkat hukum yang ada. Namun demikian perangkat hukum saja temyata tidak cukup untuk mengatur tata kehidupan masyarakat, khususnya dalam bidang bisnis. Artikel ini mengupas pentingnya etika dalam bidang bisnis, agar tidak terjadi chaos dalam dunia bisnis yang sudah semakin kompleks oleh persaingan dan berbagai kekuatan dari lingkungan makro. Etika sebenamya dapat diajarkan dan ditularkan melalui keteladanan secara kontinyu, dan merupakan pilihan bebas dari setiap individu untuk melaksanakan atau tidak melaksanakannya, tentu saja setiap pilihan mempunyai konsekuensi logisnya sendiri-sendiri. Thomas Hobbes, seorang filsuf dari Inggris mengungkapkan bahwa kehidupan (juga dalam bidang bisnis) yang tanpa etika,: akan secara perlahan. tapi pasti membawa masyarakatnya kepada kepunahan. Dia rnengatakan bahwa: “life would be solitary, poor, nasty, brutish, and short". Dan sebagai makhluk rasional kite tentu tidak ingin hal ini terjadi. Etika merupakan tuntutan dan dapat menjadi standar perilaku yang membawa manusia kepada harkat yang sesungguhnya. Begitu juga dalam dunia bisnis, keinginan untuk menjadi besar haruslah didasari dengan etika yang kuat, sebab tanpa itu, yang terjadi hanyalah persaingan kotor, saling memakan dan berakhir dengan kepunahan tanpa bekas.

Studi Kasus Sebagai Salah Satu Proses Belajar di Perguruan Tinggi V. J. Wisnu Wardhono
Bina Ekonomi Vol. 8 No. 1 (2004)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

To prepare the academician degree-holder is not enough by giving them the theory based from the text-book only. Like Alfred North said, what the faculty has to cultivate is activity in the presence of knowledge. What the students have to learn is activity in the presence of knowledge. In this context the lecturer must shifting the paradigm and rejecting the doctrine that student should first learn passively, and then having learned, should apply knowledge. It is psychological error. And now the question is, what should we do as faculty member to prepare the academician degree-holder for entering the real business world after they graduated from this faculty? In this article the writer will describe the difference between learning (by case study) and teaching, the reader can also find the learning objectives and learning process in study with cases. And last but not least the writer will describe how to write the case for lecturing material.

PENGUKURAN VARIABEL Wisnu Wardhono
Bina Ekonomi Vol. 9 No. 1 (2005)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

After formulating the problem statement, measuring the variables in theoretical framework is an integral part of research an important aspect of research design. Object that can be physically measured by some calibrated instrument pose no measurement problems. In other hand, object also can be psychological measurement. However when we get into the realm of people's subjective feelings such like perceptions and attitudes, the measurement of these factors or variables become difficult. This is one of the aspects of organizational behavior and management research that adds to the complexity of research studies.

PENELITIAN GROUNDED THEORY, APAKAH ITU..? V. J. Wisnu Wardhono
Bina Ekonomi Vol. 15 No. 1 (2011)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Generally speaking, Grounded Theory is an approach for looking systematically at (mostly) qualitative data (like transcripts of interviews or protocols of observations) aiming at the generation of theory. Sometimes, Grounded Theory is seen as a qualitative method, but Grounded Theory reaches farther: it combines a specific style of research (or a paradigm) with pragmatic theory of action and with some methodological guidelines. This approach was written down and systematized in the 1960s by Anselm Sfrauss (himself a student of Herbert Blumer) and Bamey Glaser (a student of Paul Lazarsfeld), while working together in studying the sociology of t7lness at the University of California. For and with their studies, they developed a methodology, that was then made explicit and became the founding stone for an important branch of qualitative sociology. Important concepts of Grounded Theory are categories, codes and codings. The research principle behind Grounded Theory is neither inductive nor deductive, but combines both in a way of abductive reasoning (coming from the works of Charles S. Peirce). This leads to a research practice where data sampling, data analysis and theory development are not seen as distinct and disjunct, but as different steps to be repeated until one can describe and explain the phenomenon that is to be researched. This stopping point is reached when new data doesn’t change the emerging theory anymore. Grounded Theory according to Glaser emphasizes induction or emergence, and the individual researchers creativity within a clear frame of stages, while Sfrauss is more interested in validation criteria and a systematical approach. This methodical way of creating Grounded Theory (and still be acceptable to scientific standards) is explained in Strauss/Corbin (1990).

Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; VJ Wisnu Wardhono; Kaustubh Virkar
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4502

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.

Peranan persepsi kualitas layanan sebagai prediktor niat rekomendasi Emmanuel, Kasereka Majaribu; Wardhono, V. J. Wisnu
Jurnal Manajemen Maranatha Vol 23 No 2 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i2.8718

Service quality is very important, especially for companies operating in the service sector. Service quality applies to all types of services, including services provided by non-profit organizations. Pratista Retreat House is a religious institution that provides spiritual services through retreats to people who need them. Over the last two years, the Pratista Retreat House has experienced a decline in the number of retreats. Results from previous interviews showed that participants had negative perceptions about service quality. So, this research was conducted to determine the influence of five service quality dimensions on the intention to recommend Pratista services. This research is explanatory with a quantitative approach using surveys to obtain data. The questionnaires distributed to 102 respondents were collected using non-probabilistic sampling techniques in the purposive sampling type. Data processing was carried out using descriptive statistics which showed that 95% of the respondents intended to recommend Pratista services. Then the data was processed using SEM-PLS 4. The results showed that the tangible and the responsiveness positively affected the intention to recommend Pratista Retreat House. In this way, Pratista management can maintain service quality, especially through aspects of physical evidence of service and by being more responsive in handling retreat participants.

PENGARUH KOMUNIKASI DAN KONEKSI PEMASARAN MEDIA SOSIAL DI INSTAGRAM TERHADAP NIAT BELI KONSUMEN MORIA COFFEE Yemima, Gracia; Anggita, Meidila; Wardhono, Wisnu
Parahyangan Management Science and Practices Student Review Vol 1 No 2 (2024): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Meningkatnya penggunaan media sosial telah memungkinkan para pelaku bisnis untuk terlibat dalam Social Media Marketing, memanfaatkan bisnis untuk berkomunikasi langsung dengan konsumen dan berbagi informasi dengan mudah di platform seperti Instagram. Penelitian ini berfokus pada Moria Coffee Lembang, sebuah kafe lokal yang aktif mempromosikan dirinya di Instagram, fenomena yang muncul dalam penelitian ini adalah engagement rate pada akun Instagram Moria Coffee Lembang hanya mencapai 0,45 persen, yang berarti relatif rendah. Penelitian ini bertujuan untuk mengetahui apakah Social Media Marketing di Instagram, khususnya dalam dimensi Communication dan Connection, memengaruhi niat beli pada Moria Coffee Lembang. Penelitian ini dilakukan dengan menggunakan purposive sampling, yaitu kepada pengguna internet aktif mencari kafe melalui Instagram, tinggal di Bandung, berusia 18-35 tahun dan biasanya melakukan transaksi baik online maupun offline dan diperoleh 100 responden. Berdasarkan hasil kuesioner, dipaparkan bahwa responden memiliki persepsi negatif terhadap Instagram Moria Coffee Lembang karena kurangnya informasi dan koneksi yang rendah dengan followers, dari sini ditarik kesimpulan penelitian bahwa Communication of Social Media Marketing dan Connection of Social Media Marketing memiliki pengaruh yang signifikan terhadap niat beli.

PENGARUH PERSEPSI KONSUMEN ATAS GENERAL INTERIOR DAN STORE EXTERIOR TERHADAP NIAT BELI ULANG DI CAFE MUTUALAN Verdio Setyo Herwanto, Stefanus; Anggita, Meidila; Wardhono, Wisnu
Parahyangan Management Science and Practices Student Review Vol 1 No 1 (2024): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to understand consumer perceptions of general interior (X1), store exterior (X2), and repurchase intention (Y) at Cafe Mutualan. The research method employed is explanatory research aimed at explaining whether there is a relationship and influence among the variables studied. The author uses a quantitative approach with a sample of 102 respondents who are familiar with and have visited Cafe Mutualan. The next step is to determine the extent to which general interior and store exterior explain repurchase intention by performing multiple linear regression analysis. The author utilized IBM SPSS 27 software and found that general interior (X1) and store exterior (X2) can explain changes in repurchase intention (Y) at Cafe Mutualan. The coefficient of determination shows that general interior (X1) and store exterior (X2) contribute 8.8% to explaining repurchase intention. Additionally, the multiple linear regression equation reveals that the ability of general interior to significantly explain changes is 0.3098, while store exterior, though not significant, has an effect of 0.0233 on repurchase intention at Cafe Mutualan

Co-Authors Agus Hasan Agus Hasan Pura Anggawidjaja Anggita, Meidila Atik Aprianingsih Emmanuel, Kasereka Majaribu Ida Nuraida Kasereka Majaribu Emmanuel Kaustubh Virkar Prasetya, Ivan Teresia Debby Verdio Setyo Herwanto, Stefanus Yemima, Gracia

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