Luthfi Muhyiddin
Department of Oriental Institute, Faculty of History, Arts and Regional Studies, Universität Leipzig

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Marketing Strategy of Fruit Traders in Attracting Consumer Buying Interest: A Study of Honesty and Consistency Muthoifin; Muhammad Ilham Amrullah; Aulia Azka Maulana; Muhammad Khoirul Malik; Luthfi Muhyiddin; Ishmah Afiyah
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 3 No. 02 (2025): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v3i02.288

Abstract

Objective: Marketing strategies play a crucial role in influencing consumer behavior, and one of the commonly employed techniques is the use of marketing gimmicks. This study aims to analyze the impact of marketing gimmicks on consumer buying interest while examining the values of honesty and consistency in their application from the perspective of Sharia business principles. Theoretical framework: The theoretical framework of this research is based on Islamic business ethics, particularly the principles of honesty (shidq) and consistency (istiqamah) in trade. Literature review: The literature review explores various studies on marketing strategies, consumer behavior, and ethical considerations in business, particularly within the framework of Islamic economics. Methods: This study employs a qualitative field research method. Data collection was conducted through direct interviews with fruit traders and their customers to obtain firsthand insights into marketing gimmicks used in the marketplace. The analysis utilizes an interpretative approach to understand the alignment of these gimmicks with Islamic business ethics. Results: The findings indicate that many fruit traders implement marketing gimmicks that can sometimes mislead consumers, particularly in price determination and product presentation. While these gimmicks effectively attract consumer interest, they often lack transparency, leading to misunderstandings about the actual value of the products. The study highlights that such practices contradict the fundamental Sharia business principles of honesty and consistency, which emphasize truthful representation and ethical sales practices. Implications: The implications of this research suggest the need for increased awareness and education among traders regarding ethical marketing strategies that align with Islamic values. Policymakers and business associations could also play a role in promoting fair trade practices that uphold integrity in business transactions. Novelty: The novelty of this research lies in its integration of Islamic business ethics with modern marketing strategies.
Health Program Optimization in Islamic Boarding Schools from the Perspective of Maqashid Sharia Isma Amelia; Muhammad Khoirul Malik; Luthfi Muhyiddin; Akhmad Anwar Dani
Demak Universal Journal of Islam and Sharia Vol. 3 No. 01 (2025): Demak Universal Journal of Islam and Sharia
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/deujis.v3i01.265

Abstract

Objective: This study aims to analyze the optimization of health insurance programs in Islamic boarding schools through the lens of Maqashid Sharia. Islamic boarding schools (pesantren), as religious-based educational institutions accommodating thousands of students, face various challenges in providing adequate and sustainable health services. The health insurance program initiated by the Health Social Security Administration Agency has emerged as a potential solution to improve health access within these institutions. Theoretical framework: The theoretical framework of this research is built upon the integration of Islamic legal philosophy (Maqashid Sharia) with public policy analysis in health management. Literature review: Previous literature highlights the significance of Maqashid Sharia in evaluating welfare-oriented programs, yet little attention has been paid to health program implementation in faith-based educational institutions. Methods: Using a qualitative method with a descriptive-analytical approach, this study collected data through in-depth interviews with pesantren administrators, students, and BPJS representatives, complemented by document analysis of regulations and policies related to health programs in pesantren. Results: The findings reveal that the health insurance program has brought significant benefits in ensuring access to health services and protecting student welfare, particularly in terms of hifz an-nafs. However, several obstacles remain, including limited awareness among stakeholders, insufficient socialization of the program, and administrative complexities in premium management. From the Maqashid Sharia perspective, the program contributes positively to the protection of life but requires further optimization to align with broader sharia objectives, such as safeguarding wealth and intellect. Implications: The implication of this study emphasizes the need for policy improvements, targeted socialization strategies, and integration of sharia-based health education in pesantren. Novelty: The novelty of this research lies in its interdisciplinary analysis, combining Islamic legal theory with contemporary health program evaluation, which offers a new perspective in the field of Islamic social welfare studies.