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All Journal Amal: Jurnal Ekonomi Syariah Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Johan Dwi Sutikno
UIN Sayyid Ali Rahmatullah Tulungagung
Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Marketing Mix Sebagai Upaya Penguatan Pembiayaan Mudharabah Johan Dwi Sutikno; Lisa Yuni Lestari; M Nanang Febrianto; M Aqim Adlan
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.481

Abstract

Baitul Maal wat Tamwil, through its mudharabah financing products, seeks to support the economic empowerment of the lower-middle class through effective marketing strategies. However, in practice, BMT still faces various challenges, such as limited promotional efforts, suboptimal market segmentation, and a product portfolio that lacks competitiveness. This initiative aims to provide educational opportunities and guidance on implementing a marketing mix strategy through the 4Ps framework to increase the volume of mudharabah financing at BMT Sahara Kauman. The implementation of this initiative relies on a service-learning approach focused on coaching sessions. Furthermore, the outcomes at the end of the activity demonstrated a significant improvement in financing services through the development of mudharabah product features, the establishment of more competitive profit-sharing ratios, the expansion of service networks, the strengthening of Sharia branding, and community-based promotion. These results indicate that the mentoring activities regarding the marketing mix strategy have been successfully implemented. The proactive approach and the increase in the value of mudharabah financing demonstrate that employees are now better prepared to reach a broader community, which is beneficial for the more effective and sustainable development of the BMT.
Zakat Sebagai Instrumen Ekonomi Islam Dalam Upaya Pemerataan Ekonomi Masyarakat Johan Dwi Sutikno; Mashudi; Binti Nur Asiyah
AMAL: Jurnal Ekonomi Syariah Vol. 7 No. 1 (2025): Juni
Publisher : UIN AM. Sangadji Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v7i1.8520

Abstract

This research is motivated by the large level of public expenditure gap that leads to inequality, with the Gini index as a reference. Considering Indonesia as a country with a large Muslim population, which is the second largest in the world. So, the contribution of zakat is considered an effort that can reduce the level of inequality. Therefore, this research was conducted with the aim of describing the contribution of zakat as an instrument of Islamic economics in the distribution of income in the context of economic equality. The research method is a qualitative approach with the type of literature research. The results of the research obtained that zakat is used as an instrument in Islamic economics, which has been proven to be effective as a means of income redistribution so that income is not distributed to certain groups but also flows to all levels of society, so that economic justice can occur. Furthermore, it can be seen that Indonesia has a great ability to manage zakat, if its management can contribute to the mustahik. The distribution of national ZIS in 2023 the poor occupy the top position in its allocation. Thus, the involvement of zakat can be used as a driver to improve both economic and social welfare, which is reflected in the achievement of justice in the economy or income distribution.
Co-Authors Binti Nur Asiyah Lisa Yuni Lestari M Aqim Adlan M Nanang Febrianto Mashudi