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All Journal Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Lisa Yuni Lestari
UIN Sayyid Ali Rahmatullah Tulungagung
Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Digitalisasi Pemasaran Syariah Program Pekarangan Pangan Bergizi di Desa Winong Kecamatan Kedungwaru Kabupaten Tulungagung Lantip Susilowati; Sri Eka Astutiningsih; Binti Nur Asiyah; Nita Agustina Nurlaila Eka Erfiana; Lisa Yuni Lestari; M. Nanang Febrianto; Vina Marotus Salsabila; Mey Susanti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8831

Abstract

Limited access to marketing local products is one of the main challenges in efforts to increase halal food security. Sharia digital marketing technology can be used as a marketing platform to obtain market accessibility and strengthen the branding of a product. This study aims to analyze the strengthening of digitalization of sharia marketing in supporting the Nutritious Food Yard (P2B) program in Winong Village. The method used in this study is Asset Based Community Development (ABCD) which emphasizes the use of local potential as the basis for program development. The results of the service show that Winong Village has potential assets in the form of P2B physical assets and organic agricultural products, social assets of the Women Farmers Group (KWT), and digital assets that are starting to develop. The implementation of the sharia digital marketing training program has succeeded in creating greenheavenumkm.com website as a digital marketing forum for MSMEs. The evaluation of training based on the results of the pre-test and post-test showed a significant increase in public understanding of sharia-based digital marketing strategies. This program has a positive impact, expands the reach of local product marketing, and is an effective strategy in strengthening the digitalization of sharia marketing in the P2B Program in Winong Village.
Marketing Mix Sebagai Upaya Penguatan Pembiayaan Mudharabah Johan Dwi Sutikno; Lisa Yuni Lestari; M Nanang Febrianto; M Aqim Adlan
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.481

Abstract

Baitul Maal wat Tamwil, through its mudharabah financing products, seeks to support the economic empowerment of the lower-middle class through effective marketing strategies. However, in practice, BMT still faces various challenges, such as limited promotional efforts, suboptimal market segmentation, and a product portfolio that lacks competitiveness. This initiative aims to provide educational opportunities and guidance on implementing a marketing mix strategy through the 4Ps framework to increase the volume of mudharabah financing at BMT Sahara Kauman. The implementation of this initiative relies on a service-learning approach focused on coaching sessions. Furthermore, the outcomes at the end of the activity demonstrated a significant improvement in financing services through the development of mudharabah product features, the establishment of more competitive profit-sharing ratios, the expansion of service networks, the strengthening of Sharia branding, and community-based promotion. These results indicate that the mentoring activities regarding the marketing mix strategy have been successfully implemented. The proactive approach and the increase in the value of mudharabah financing demonstrate that employees are now better prepared to reach a broader community, which is beneficial for the more effective and sustainable development of the BMT.
Co-Authors Binti Nur Asiyah Johan Dwi Sutikno Lantip Susilowati M Aqim Adlan M Nanang Febrianto M. Nanang Febrianto Mey Susanti Nita Agustina Nurlaila Eka Erfiana Sri Eka Astutiningsih Vina Marotus Salsabila