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All Journal IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Sains Agribisnis JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Rhina Uchyani Fajarningsih
Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Veterinary

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Strategi Pemasaran Efektif Gula Semut di PT Pradja Agro Indoland Cita Ayu Setia Ningsih; Erlyna Wida Riptanti; Rhina Uchyani Fajarningsih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1418

Abstract

PT Pradja Agro Indoland is an agribusiness company dealing with coconut commodities, including crystal sugar. Currently, coconut crystal sugar has high potency because of its benefits. Several coconut crystal sugar companies compete to market their products domestically and abroad. The increasingly tight industrial competition requires PT Pradja Agro Indoland to formulate appropriate marketing strategies to find a profitable marketing position. This research aims to identify internal and external factors in PT Pradja Agro Indoland's coconut crystal sugar marketing, formulate alternative coconut crystal sugar marketing strategies, and determine appropriate strategic priorities for PT Pradja Agro Indoland to implement in marketing coconut crystal sugar products. This research uses a descriptive method, with 14 critical informants determined by purposive sampling, where the key informants were the people who knew about the marketing of coconut crystal sugar in PT Pradja Agro Indoland. Data collection using the interview method was done from March to June 2024. Data were analyzed using analytical tools, including the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM, to determine the priority strategy. The research results show that the main strength in marketing coconut crystal sugar at PT Pradja Agro Indoland is its FFL (Fair For Life) and ROC (Regenerative Organic Certified) certification and perfect product quality control. The main weakness of PT Pradja Agro Indoland is that factory employees do not have work continuity. The foremost opportunity of the external factor for PT Pradja Agro Indoland is many farmers. The primary threat is the difficulty of regenerating penderes farmers. The strategic priority that PT Pradja Agro Indoland can implement based on the QSP matrix analysis is to expand the target market.
Black Soldier Fly as an Alternative to Strengthen the Local Economy and Manage Organic Waste in Mojolaban District Amalia Nadifta Ulfa; Joko Sutrisno; Indah Nurhidayati; Agustono Agustono; Rhina Uchyani Fajarningsih; Refa’ul Khairiyakh; Evi Irawan
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i2.7258

Abstract

Waste remains a major issue in various regions, particularly organic waste. Unmanaged organic waste can cause environmental pollution and contribute to increased greenhouse gas emissions. In line with the Sustainable Development Goals (SDGs), particularly SDG 12 (Sustainable Consumption and Production) and SDG 13 (Action on Climate Change), innovative solutions are needed to manage organic waste more effectively and efficiently. Waste banks, as environmental advocates, are currently focusing more on managing inorganic waste because it is considered to have greater market value than organic waste. Black Soldier Fly is an alternative in processing organic waste that has economic value. Community service activities aim to strengthen the economy of the community in Demakan Village, Mojolaban District, Sukoharjo Regency through black soldier fly training as an environmentally friendly and sustainable method of managing organic waste. This activity includes outreach, training, and mentoring for waste bank members in Demakan Village, Mojolaban District, Sukoharjo Regency. The black soldier flies produced can be used as alternative feed for the fisheries and poultry sectors, thus supporting the circular economy concept. This activity is expected to raise public awareness of more productive organic waste management, reduce the negative impact of waste on the environment, and create business opportunities based on local resources. Thus, this activity not only contributes to improving community welfare but also accelerates the achievement of the SDGs through more inclusive and sustainable economic development.
ANALISIS PENDAPATAN PETANI JAGUNG DI KECAMATAN TAMBAKREJO KABUPATEN BOJONEGORO Siti Rumiati; Sutrisno Hadi Purnomo; Rhina Uchyani Fajarningsih
Jurnal Sains Agribisnis Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v4i2.1589

Abstract

Masyarakat Kecamatan Tambakrejo menghadapi beberapa kendala dalam memperoleh faktor produksi yang dibutuhkan. Kekurangan lahan, kesulitan mencari tenaga kerja, kualitas benih yang kurang baik, kelangkaan pupuk, dan keterbatasan modal menjadi tantangan utama. Berdasarkan permasalahan tersebut. Penelitian ini bertujuan untuk mengetahui jumlah pendapatan petani jagung dan mengetahui pengaruh faktor – faktor produksi terhadap pendapatan petani jagung di Kecamatan Tambakrejo Kabupaten Bojonegoro. Penelitian ini dilaksanakan pada tanggal 1 September sampai dengan 30 Desember 2023 di Kecamatan Tambakrejo Kabupaten Bojonegoro. Penelitian ini menggunakan metode survei dengan pendekatan deskriptif kuantitatif dengan penentuan lokasi secara purposive dengan jumlah responden sebanyak 60 orang. Analisis data yang digunakan adalah biaya produksi, penerimaan, pendapatan, analisis regresi linear berganda dengan rumus fungsi coub-douglass, uji asumsi klasik, uji statistik ( uji F, uji t dan Koefisien Determinan). Rata – rata pendapatan petani jagung di Kecamatan Tambakrejo Kabupaten Bojonegoro per satu kali masa tanam adalah Rp. 138.815.385. Rata – rata pendapatan per petani jagung adalah Rp. 2.313.589. Analisis regresi linear berganda diperoleh persamaan regresi Y = -1,857 - 0,267 + 0,379 - 0,215 + 0,719 + 0,815. Uji F menunjukkan nilai signifikansi kurang dari 0,05 yaitu 0,001. Uji t menunjukkan variabel bebas pupuk dan modal berpengaruh signifikan terhadap pendapatan petani jagung sedangkan variabel bebas luas lahan, tenaga kerja dan benih tidak berpengaruh signifikan terhadap pendapatan petani jagung. Nilai Koefisien determinasi (R2) 49,8 %. Faktor produksi luas lahan, tenaga kerja, benih, pupuk dan modal berpengaruh secara bersama – sama terhadap pendapatan petani jagung di Kecamatan Tambakrejo Kabupaten Bojonegoro.
Co-Authors Agustono Agustono Cita Ayu Setia Ningsih Erlyna Wida Riptanti Evi Irawan Indah Nurhidayati Joko Sutrisno Refa’ul Khairiyakh Siti Rumiati Sutrisno Hadi Purnomo Ulfa, Amalia Nadifta